He literally said in the quote "we were not first".....
Perhaps there is a distortion field, but it goes the other way with people who seem to hate them so much they twist everything said the other way.
Generally, it's better to just take the words for what they are - the ideals of the CEO of most valuable company in the world. You don't get there without conviction. And if you're a smart person, you know whats crap and whats not and ultimately you don't care.
I don't fault Tim Cook at all for thinking Apple is the greatest thing to ever happen to the world. HE SHOULD. He's the gosh darn CEO. I'd be concerned if he was saying "Well we pretty much just take what others do and slap pretty paint on it. Nothing special." I don't care how true or false that is!
Consumers can make their own decisions. We've made ourselves such a helpless, pathetic group. We need Consumer advocate bureaus and people to protect us when we ultimately hold the biggest trump card of all.
If you don't like it (the company, product, what the CEO feels or hell even what the CIO does with his/her free time), don't buy it.
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The current 13" Macbook, Macbook Pro, countless other brands and OSes....
But there isn't any choice....right?
Here's a shocker - maybe Apple does a pretty good job at making us forget we want extra ports

. I'm willing to take the risk because I already don't plug stuff in. I've been weaned off the need to be connected by wires to things.
But if I buy it and it doesn't work, I can take it back. And get a MBP or MBA with more ports/battery. Or I could even go with a Windows machine.