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This Becoming Steve Jobs book is looking like an opportunity for Apple to rewrite history. I don't see how they could give access to the author without wanting something in return.
 
YES. If the person is trolling. Most definitely.

If the person has an anti-Apple or pro-Apple opinion, fine. Let them talk and give a reasoned discussion. But if the person just comes on and says 'Apple Sucks!' then it's trolling.
Sorry but you just don't like their opinion. That's not trolling.
 
Untrue.

There was huge demand for music in general, not MP3 players. iTunes Music drove iPod sales and Mac sales. Nobody made a walkman with a comprehensive digital music service behind it. Apple did.

There was a niche market for smartphones whilst the masses used dumb phones. RIM grew 10x after they entered the consumer market with their complicated smartphones. Apple saw this and blew them away with a phone designed for consumers. Companies scrambled to copy and steal. The only surviving companies now are the ones who copied Apple's strategy completely to a tee.

Palm, Rim, HP, Microsoft. All dead in the smartphone game.

There was absolutely no demand for iPad, yet Apple has created an entire term in MBA lexicon (if you went to MBA school in the last 10 years) - blue ocean strategy.You create a leap in value in the company by jumping into uncontested waters.

For the Watch, there are many aspects at work:

Blue Ocean Strategy at 100% full throttle.
Apple is now a luxury brand name in China where they sold more iPhones than US
There is huge demand in luxury wearables in general, China's gold consumption has skyrocketed.
There is a massive demand in health (Watch will dominate this market) especially in an aging population such as China's
China has a big trend culture, Apple Watch will be on everyone's wrist by end of the year
China has a much bigger watch culture than the west, it's almost a status symbol.

Start seeing my gist?


My predictions:

Every watch maker is now seeing the end of their existence. In 10 years, rolex will be synonymous with volvo. Rich 40 year olds will be buying 120k teslas, and not volvos.

Apple dominates high end luxury market, digital watch market, health data market, gyms, sports...

Once the watch with its wireless capabilities (ie apple pay) become a serious contender for personal ID, watch can become apple pay, your house key, your car key, your garage key, your passport?

Wearables will become a big thing, Apple's just trying to jump the gun.

I'm not even going to bother responding to those other posts because this nails it.

I think those who say "there's no use case for the watch like there was for other Apple products" simply don't see a use case for themselves.
 
BS barely any different from ipod. Why do people always have to pretend it was the stoneage before apple arrived on a market?

Are you serious? Before the iPod, larger capacity MP3 players were ugly, plastic pieces of junk shaped and sized like CD players. They had slow and confusing software that made it an excruciating chore to find a song or find a desired spot on a track. On a long track, for example an hour long DJ mix, fast forward was so slow that it was virtually impossible to skip ahead to a desired spot. The slightest movement caused the music to pause for several seconds because the manufacturers didn't think to add a decent memory buffer to mask the effect. Artist and song names were a mess because the software available to manage it used varying standards and did a poor job of stripping out junk and focusing on the desired data points. And the crude, low resolution, low contrast displays were difficult to read and routinely truncated artist, song, and album names.

Anyone who looks at the two products below and concludes they're barely any different from each other needs to have his eyes (or head) examined. Incidentally, this Creative Labs player, which I owned, cost $500 when it was introduced.

AdsGzcP.png



They changed most of that in the first couple of years and it became a sales succes. To me that simply means that criticism was spot on.

No, it's called iteration. Same reason why the first iPhone (which was fantastic at the time) still took a few years to address the additional features people wanted.
 
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I dont agree, I hink a lot of people could see them needing ipod/iphone/ipad, because it offered what they didn't have, yet you don't have that with apple watch.

Some niche like hart beat and sending taps will no doubt generate some intrest, but just how much we will see.

A lot of people do see the need for the Apple Watch. You may not be among them. You're among the many who don't see the need.

The people who didn't see the need for the iPad, iPhone, and iPod were quite vocal, but turned out to also be quite wrong.
 
A lot of people do see the need for the Apple Watch. You may not be among them. You're among the many who don't see the need.

The people who didn't see the need for the iPad, iPhone, and iPod were quite vocal, but turned out to also be quite wrong.

Nope, those people didn't exist according to K995. Everyone loved all of those devices and thought they were useful even before they were released.

The Apple Watch is completely different. It's nothing like any other device Apple has released. They decided they were sick of success and decided to design a flop....ya know, just to shake things up ;)

#SARCASM
 
Profitable with a 5-6% marketshare is very good for a first introduction.

And don't forget the market as a whole grew as well.
So the Apple Watch only needs five to six percent market share for its introduction to be considered "very good".
 
I don't mean to be rude, but when Tim criticizes Microsoft for legacy stuff and saying Apple has never been afraid of leaving things behind and moving on.

That's really only because Apple make tech toys, and in the real business world are unimportant. I know saying that will upset people, but it's true. The PC's get the real work done in the world, you can spec any PC up to do anything.


“When we were an agrarian nation, all cars were trucks, because that’s what you needed on the farm. But as vehicles started to be used in the urban centers, cars got more popular. Innovations like automatic transmission and power steering and things that you didn’t care about in a truck as much started to become paramount in cars. … PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of X people.”

-Steve Jobs, D10 Conference 2010
 
The Apple watch allows you to send a real time heartbeat to another Apple watch.

What is the use of that, practically? Can you come up with some practical uses? Sending your HR data to another watch in real time? To another device - sure I can understand the usages, but another Apple Watch?

Mio / other devices can send in real time, HR Data to a smart phone / tablet ( iPad ) and have the data displayed also.. which is kind of useful.
 
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Read these iPad reviews from 2010 when the iPad was released. Google them. Very easy. I couldn't find any that said it was great.

The general comments are:
Overall, I am underwhelmed, but I realize the iPad is for a different market. I have a MacBook and iPhone — both of which I am happy with and use constantly. There is no room in my lifestyle for an iPad

... and ....

My god, am I underwhelmed by it. It has some absolutely backbreaking failures that will make buying one the last thing I would want to do.

http://www.engadget.com/2010/04/03/apple-ipad-review/

They say "its not a laptop replacement (what apple had claimed) but besides that its great and has an even greater potential."





"However, there are many other people (both in the youth-oriented demographic groups as well as in some senior segments), where the iPad directly targets their needs."

"Filed to: DISSENTING OPINION"

LMAO sorry your own source states that his opinion of not liking the ipad is "DISSENTING"

Again these are far from bad reviews, there will always be people who don't like a product.

Lets not look at some cherry picked reviews?

A roundup of reviews for example:

http://www.wired.com/2010/04/roundup-ipad-reviews/

THE EARLY REVIEWS for the iPad are in, and they’re certainly going to make Steve Jobs happy.

Apple handed out iPads to a few select publications a couple of days early, and the critical consensus is overwhelmingly positive.

Some of the big sites:

http://arstechnica.com/apple/2010/04/ipad-review/
http://www.theguardian.com/technology/2010/jan/27/apple-ipad-tablet-first-review
http://www.anandtech.com/show/3640/apples-ipad-the-anandtech-review

...

Al overwhelmingly possitive.

Its sad to see a CEOof such a big company feeling the need to simply make up BS to plug the latest gadget. To me it simply shows apple itself is uncertain.
 
I don't mean to be rude, but when Tim criticizes Microsoft for legacy stuff and saying Apple has never been afraid of leaving things behind and moving on.

That's really only because Apple make tech toys, and in the real business world are unimportant.

I know saying that will upset people, but it's true. The PC's get the real work done in the world, you can spec any PC up to do anything.
Apple is the pretty pretty flipping between here and there work.


In the REAL WORLD you can't simply walk away from things.
You don't throw all your computing support away for millions of businesses.
A can mechanic does not throw all his old tools away because more modern cars come out.

You can do this if you are playing, but real life means you do carry on support for ages and ages.
Heck if a customer send me important data on a floppy disc. Not that I'd expect that to happen now, but if it did happen, I'd want to be in a position to read it.

Real world, real things need to get done.

Be careful....you just invalidated the work of millions of people who do their jobs on iOS/OSX devices.....
 
Problem is that apple is not the first to create a modern smartwatch. He can lay claim to the most expansive smart watch.
 
Be careful....you just invalidated the work of millions of people who do their jobs on iOS/OSX devices.....

Oh it's not just me who thinks this.

Apple is like the company selecting the paint, choosing the curtains, what type of wood colour for the floorboards, and should be have LED lights or not, and if so what colours.

Meanwhile Microsoft is making the steel and concrete and building the actual house.

I know both sides have a role to play in life.
But Tim is a toy maker. Nice toys, but Apple could vanish overnight, and the entire business world would hiccup a bit, buy some PC's to put photoshop on and get back to work after a few days.

Take Microsoft, PC's and all windows products away and watch the planet grind to a halt & get thrown into chaos.

That's not to say I don't like Apple products and appreciate build quality, but I also can admit Apple isn't exactly needed.
 
What is the use of that, practically? Can you come up with some practical uses? Sending your HR data to another watch in real time? To another device - sure I can understand the usages, but another Apple Watch?

Mio / other devices can send in real time, HR Data to a smart phone / tablet ( iPad ) and have the data displayed also.. which is kind of useful.

I don't see a ton of utility in this particular feature but it's evident that it's meant to provide emotional satisfaction rather than serve some purely practical purpose.

When the iPhone came out, at first people didn't fully understand why they derived so much actual pleasure from performing relatively mundane tasks on them. It took a few years for interaction design experts to make the observation that iOS was chock full of "micro-interactions" whose primary purpose seemed to be to provide a tiny burst of pleasure every time someone used them. These included subtle little animations like the rubber band effect when scrolling to the end of a list. Every time someone experienced one of these they triggered a tiny burst of dopamine that made the experience pleasurable and made the user want to experience it again.

I suspect that the Apple Watch's heartbeat sending feature falls into this category.
 
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Oh it's not just me who thinks this.

Apple is like the company selecting the paint, choosing the curtains, what type of wood colour for the floorboards, and should be have LED lights or not, and if so what colours.

Meanwhile Microsoft is making the steel and concrete and building the actual house.

I know both sides have a role to play in life.
But Tim is a toy maker. Nice toys, but Apple could vanish overnight, and the entire business world would hiccup a bit, buy some PC's to put photoshop on and get back to work after a few days.

Take Microsoft, PC's and all windows products away and watch the planet grind to a halt & get thrown into chaos.

That's not to say I don't like Apple products and appreciate build quality, but I also can admit Apple isn't exactly needed.

I think that has more to do with how utterly mired in old software and hardware the business sector is than how good Apple would be as a replacement.

Speaking from experience, the corporate sector is notoriously horrible at moving forward.

And I think relegating Apple to "toy maker" is a huge mistake. They don't have the luxury of already having everyone sucked in. Their partnership with IBM has been a wild success from what I've heard and read. It takes time, but I wouldn't be surprised to see Apple's enterprise market share continue to grow.

You underestimate their mobile footprint in enterprise.
 
Untrue.

There was huge demand for music in general, not MP3 players. iTunes Music drove iPod sales and Mac sales. Nobody made a walkman with a comprehensive digital music service behind it. Apple did..
BS, the market was ten times what apple sold, that simply shows people didn't really care about the ipod. They only started to care AFTER apple changed the product and dropped the price.



There was a niche market for smartphones whilst the masses used dumb phones. RIM grew 10x after they entered the consumer market with their complicated smartphones. Apple saw this and blew them away with a phone designed for consumers. Companies scrambled to copy and steal. The only surviving companies now are the ones who copied Apple's strategy completely to a tee.

More BS, why do people feel the need to do this I always wonder?
http://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/

122million units SOLD, thats NOT a niche market.


For the Watch, there are many aspects at work:

Blue Ocean Strategy at 100% full throttle.
Apple is now a luxury brand name in China where they sold more iPhones than US
There is huge demand in luxury wearables in general, China's gold consumption has skyrocketed.
There is a massive demand in health (Watch will dominate this market) especially in an aging population such as China's
China has a big trend culture, Apple Watch will be on everyone's wrist by end of the year
China has a much bigger watch culture than the west, it's almost a status symbol.

Start seeing my gist?
I already said the same here months ago: apple seems to be marketing this as a fashion product. Making it almost certain I won't be getting it. And I do hope apple doesn't follow this trough with other products . I want functional not a bling bling fashion statement.

My predictions:
Every watch maker is now seeing the end of their existence. In 10 years, rolex will be synonymous with volvo. Rich 40 year olds will be buying 120k teslas, and not volvos.
Doubt that, apple will always be mass market and that will always be of putting for some.


Once the watch with its wireless capabilities (ie apple pay) become a serious contender for personal ID, watch can become apple pay, your house key, your car key, your garage key, your passport?
Changing just about every lock? Gov using this? Not in first couple of years.
 
I don't see a ton of utility in this particular feature but it's evident that it's meant to provide emotional satisfaction rather than serve some purely practical purpose.

When the iPhone came out, at first people didn't fully understand why they derived so much actual pleasure from using it. It took a few years for interaction design experts to make the observation that iOS was chock full of "micro-interactions" whose primary purpose seemed to be to provide a subtle burst of pleasure every time someone used them. These included subtle little animations like the rubber band effect when scrolling to the end of a list.

I suspect that the Apple Watch's heartbeat sending feature falls into this category.

People who look to spec sheets and practicality to make sense of why Apple is successful will fail.

It is in the overall experience and in the pleasure one gets from using the devices that cause people to continue buying and using. Small things like you mention. Attention to detail.

I think as the Apple Watch is disseminated among the masses, we'll begin to realize all the little nuances and intricacies Apple installed in the user experience that will make it the most popular wearable on the market.
 
I said significant feature. I would say this is a gimmick unless you can give me a use case for this feature.

How bout this...Send your heartbeat to your doctor if you've got palpitations or perhaps a history of paroxysmal atrial fibrillation. Doctor can see immediately if you're in a rapid ventricular response. Bam!

Perhaps I should market that one...
 
So the Apple Watch only needs five to six percent market share for its introduction to be considered "very good".


At the time, the smartphone market was 120million units .Appel was a lot smaller, times were a lot different. Current smartwatch is around 5-10million if apple can repeat what it did with the IPAD (sell about as much as the rest combined) then yes, succes.
 
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