Tim Cook Discusses Tech in Education, DACA, Facebook Scandal, and More in MSNBC Interview

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, Mar 28, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    Apple CEO Tim Cook sat down for an interview with Recode's Kara Swisher and MSNBC's Chris Hayes at Lane Tech College Prep today. The same high school hosted Apple's education-themed event on Tuesday.

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    The full interview will be part of a TV special titled Revolution: Apple Changing the World that will air Friday, April 6 at 5:00 p.m. Eastern Time on MSNBC. However, reporters in attendance have shared highlights from the discussion on Twitter.

    Education

    Cook started by sharing his view that "education is the great equalizer of people." He said "if you look at many of the issues in society today, you can find the root in people who don't have access to quality education today."

    "We all have to get comfortable with notion that education is lifelong. Jobs will be cannibalized over time and replaced by others."

    While he believes that technology plays a key role in modern education, Cook noted that Apple doesn't believe technology can replace teachers. "Our products are tools," he said. "They help people -- not replace people."

    "Teachers want to have technology to deliver their lessons. Most all teachers want a level of coding for their classes," said Cook.

    On the subject of Apple's new entry-level iPad, $299 with education pricing, Cook said that price point becomes "a very reasonable expenditure" since students, teachers, and school districts "don't have to buy a new iPad every year."

    Coding

    "I want America to be strong, first and foremost. And one base for that is that everyone needs to learn to code. Coding is a way to express yourself. It's a language," said Cook. "It's not our expectation that everyone becomes a software programmer. But it's important that people learn the basics," he added.

    "We need to get more people interested in coding. We have to reach out to women and unrepresented minorities that have been too low in coding."

    United States and Jobs

    "We know that Apple could only have been created in the United States," proclaimed Cook. "This company would not have flourished in any other country in the world. This is our country and we want to create as many jobs as we can in the United States. We don't need any political pressure for that."

    While the iPhone is assembled in Asia, Cook said that many parts are manufactured in the United States, like the display glass from Corning in Kentucky.

    On the subject of job retraining, Cook said "we should not all sit around waiting for government to tell us what to do." He added that "this should be something that government and business are working together on."

    Cook emphasized the importance of lifelong education and job retraining given that robots will replace humans for certain tasks. "There's an element of what each of us do, which will be automated over time. That's not bad. But we need to think about training for the jobs for tomorrow, which will be software-based."

    Immigration and DACA

    "The DACA situation is one that I am personally, as an American, deeply offended by," said Cook, referring to the Deferred Action for Childhood Arrivals policy that ended March 5, but is currently upheld by the Supreme Court. "The DACA situation is not an immigration issue. It's a moral issue."

    "I don't see this as a partisan issue. This is about America--it's that simple. I am very disappointed with both parties ... I'm personally lobbying Congress."

    Privacy and Facebook Scandal

    Earlier this month, The Guardian revealed that data firm Cambridge Analytica amassed data on 50 million Facebook users without their consent and targeted messages to voters during the 2016 U.S. presidential election. Cook, who previously called the situation "dire," expanded on his thoughts about the matter today.

    "What would I do? I wouldn't be in this situation," said Cook, responding to a question about what he would do if he were Facebook CEO Mark Zuckerberg.

    "We curate," he elaborated, referring to the App Store's review process. "We don't want porn on our App Store. We don't want hate speech on our App Store. We don't want the ability to recruit terrorists on our App Store. We're looking at every app in detail. Is it doing what it is saying it is doing?"

    "The truth is, we could make a ton of money if the customer was our product," as is arguably the case for companies like Facebook and Google. "We've elected not to do that," said Cook, touting Apple's privacy measures.

    Cook thinks it's "creepy" when he looks at something and it "chases him all the way across the web," like targeted ads. "We're not going to traffic in your personal life. I think it is an invasion of privacy. Privacy to us is a human right. It's a civil liberty and it's something that is unique to America."

    In terms of how users can protect their privacy, Cook said the only way to protect data is to encrypt it. "If I were you, I wouldn't do business with a company that isn't doing that," he said. "I would make sure I understood the privacy policy of every app and every website you frequent. I would go into private browsing mode. I would think about blocking cookies."

    Amazon HQ2

    On the subject of Apple's planned new campus somewhere in the United States, Cook said "we're not doing a beauty contest thing--that's not Apple," which appears to be a slight dig at Amazon's HQ2 search. "It sets up a win lose situation and that's not something I want Apple to be a part of," he explained.

    We'll have more coverage of Cook's interview when Revolution: Apple Changing the World airs on MSNBC next Friday.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Tim Cook Discusses Tech in Education, DACA, Facebook Scandal, and More in MSNBC Interview
     
  2. mgauss7 macrumors regular

    mgauss7

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  3. blacktaxi2d macrumors newbie

    blacktaxi2d

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    literal Politically Correct responses down the board. this should tell you what the average consumer should feel.
     
  4. ghostface147 macrumors 68030

    ghostface147

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  5. mi7chy macrumors 603

    mi7chy

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    This guy is clueless when it comes to tech but constantly wants to be in front of the camera to spin his political agendas.
     
  6. jimothyGator macrumors regular

    jimothyGator

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    #6
    DACA may be a moral issue, but it's also an immigration issue. To claim otherwise is absurd, regardless of where you stand on the issue.
     
  7. alex2792 macrumors 6502a

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  8. citysnaps macrumors 601

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    Hardly clueless; in fact far from it.

    And because he is CEO of one of the largest corporations in the world which makes products for millions of people around the world, news organizations want to interview him. Nothing wrong with that.
     
  9. Princejb134 macrumors 6502

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    Since he's clueless you must know more than him how to run a business, right?
     
  10. fathergll macrumors 65816

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    "On the subject of what Cook would do if he was Mark Zuckerberg re: Cambridge Analytica: "What would I do? I wouldn't be in this situation." ... "We curate. We don't want porn on our App Store. We don't want hate speech on our App Store. We don't want the ability to recruit terrorists on our App Store. We're looking at every app in detail. Is it doing what it is saying it is doing?""


    Is this the same company that had personal photos leaked because average users are not savvy enough to protect their iCloud account?
     
  11. citysnaps macrumors 601

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    It's an issue that affects Apple, having DACA employees. Glad that Cook is looking out for them.
     
  12. pike908 macrumors member

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    #12
    I disagree with you. I do agree with you that Mr. Cook often times does give only politically correct answers.

    I completely agree with him that BOTH PARTIES are to blame for the DACA situation. BOTH PARTIES are milking this debate for all it's worth while laughing all the way to the bank. Same goes for the media screaming about it 24/7.

    I also agree with him that is creepy that if I look something up on the www that I am then chased around with ads for it on other sites and within apps. I solved that one by no longer permitting Google or Facebook to deliver targeted ads to me nor permitting Google to store my every move. I also use Firefox browser on my Windows computer, Samsung browser on my Galaxy S8, Duck, Duck, Go for search, and use ad and tracking blockers as much as possible.
     
  13. IPPlanMan macrumors regular

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    "The DACA situation is one that I am personally, as an American, deeply offended by. The DACA situation is not an immigration issue. It's a moral issue."
    Oh it’s morals, Tim? Ok.... Then you can hire them in the countries where they are returned to.
     
  14. Dave245, Mar 28, 2018
    Last edited: Mar 28, 2018

    Dave245 macrumors 604

    Dave245

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    That’s why he’s overseen successful products like the Apple Watch and grown Apple a lot, the guy is entitled to his political opinions and to express where the company stands. I would rather that than a guy who says nothing at least it lets the consumer also know where Apple stands on issues such as privacy.
     
  15. IPPlanMan macrumors regular

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    Perhaps the Democrats in Congress can do as good of a job as he is...
     
  16. AppleGuesser macrumors regular

    AppleGuesser

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    MacRumors, please flag this as political.... don’t mind a healthy conversation. However, I fear there is trouble coming.
     
  17. IPPlanMan macrumors regular

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    Would it just be easier if the Republicans agreed to everything the Democrats want on DACA?

    Because that’s what this sounds like...
     
  18. interessiert macrumors regular

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    Cook doesn't give details how many cents of assembled iPhone parts are made in U.S.A. ;)
    He ist no member of FaceBook community?! Maybe with a separate phone with just some contact information in telephone book... :D

    A lot remains in darkness about all topics of this interview... :(
     
  19. e-coli macrumors 68000

    e-coli

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    SMH. Sorry what do you do for a living?
     
  20. AppleZilla macrumors member

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    How much are you worth?
     
  21. citysnaps macrumors 601

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    Tough to do when the dominating party in both the Senate and House, along with the executive branch want to end the program.
     
  22. IPPlanMan macrumors regular

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    Worth is more than money. You’ll realize that one day.
     
  23. nt5672 macrumors 68000

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    In other words Apple censors all content and apps, but are better at it than facebook, so they don't get caught in the media fire storm.
     
  24. AppleZilla macrumors member

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    So glad Tim is CEO. He reflects the values of 90% of Apple users I know, in the real world.
     
  25. rtomyj macrumors 6502a

    rtomyj

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    He’s just jelly since no one cares about his opinions.

    Be more peanut butter, bro. Not jelly.
     

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