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There's been AR capabilities on the iPhone for the last few generations now and I've never used it.
Well then there must be no use at all. 🙄 suggest you explore a little.
Current iPhones and iPads can scan full rooms that can be remotely shared. Objects can be scanned and shared to 3d printers and other manufacturing devices.
Some uses: glasses that actively focus/enhance vision better than bifocals or progressive lenses. Navigation. Augmented entertainment: Disney+ has a show Remembering that adds a outside the TV experience that works with the onscreen show. NFL is working on active scanning of the playing field to allow viewers to view the game from within the game.
Hearing so many stuck is old paradigms. Kinda sad really.
 
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There are some of us that still live outside the make believe world of San Fran, LA, Chicago, NY,, etc. If I lived in any of these hellholes I would want AR also, in fact it would probably be the only way to get through the day. But, I live in a decent place so I prefer to go outside and live a real life with real experiences and talk to real people. Just call me old fashioned.
What is wrong about living in NYC?

I live half the year in NYC and the other half in the European countryside.

The bad thing about NY is not being able to afford it, if you ask me.
 
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Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future.

tim-cook-malala.jpg

At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a Q&A session with students. Responding to a question from a student on what future technologies excite him the most, Cook pointed to artificial intelligence, calling it a "fundamental, horizontal technology that will touch everything in our lives," ranging from innovations in the Apple Watch to "many other things" Apple is working on.

Cook, more importantly, stressed his excitement for augmented reality. Cook suggested that augmented reality's impact on the world will be as profound as the internet itself, saying people will wonder how they led a life without it. As he was speaking on augmented reality, the live stream of the Q&A session abruptly cut, so Cook's full comment on the subject is not publicly known.
Cook has in the past expressed his personal excitement for augmented reality and has hinted that Apple is working on AR/VR products. The company's first AR/VR product, a high-end headset rumored to be called "Reality Pro," is expected to be announced as soon as January. The headset has been in development for several years and will be Apple's first major new product since the "One more thing" introduction of the Apple Watch in 2014.

"Reality Pro" is rumored to feature a lightweight design, two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, and more. The headset will run the realityOS operating system, which was seemingly confirmed by App Store logs. The device is expected to cost somewhere around $3,000, with a more affordable option reportedly in the works.

Article Link: Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR
At first it was all about Apple Glasses. These days it’s sounding more like a headset.
 
Lots of people here don't get that even the next, ultra high priced AR/VR device that Apple will release will be something like the Motorola DynaTAC 8000X, the first released cellular phone.

It will be something appealing for like 0,001% of potential users. It will be ultra expensive, with few applications, big, clunky, etc. etc.

But tech today moves faster, and in probably 10 years from now we will have devices which will be 10x more usable.

And, VR and AR are two very different things. I think that Apple grasped this very correctly, but we'll see. Or our sons will see.
 
Lol to all of you saying “no thanks”. Would you also say “no thanks” to mobile phones, the internet and computers? AR will literally have the ability to do virtually anything you want it to. Whether that’s virtual screens for your computer, phone, tablet watch, persistent “information radiators” in your home e.g. weather on your fridge. Communications, navigation… will we be wearing these glasses 24/7? No probably not, you would probably use them as much as you use headphones or your computer. What we imagine it can do for us now is only scratching the surface.
 
I predict it will be of absolutely zero interest to most of my generation.
Other than to Tim Cook who has a vested interest in its success.
But the under 30's are going to love it*. They're the intended demographic.
There are a lot of them, too.

*(C) Tim Cook
 
In my opinion the only way AR/VR is going to succeed to the masses is if you give people an incentive to want to use AR/VR and that is to entice them with rewards. Take the lottery for example. Instead of winning by picking a group of numbers and hoping those numbers come up, the lottery companies could create AR/VR gaming rooms where people compete together in numerous puzzles and challenges with each puzzle and challenge getting harder and harder until theire is one person left to win the prize. The winner wins the main prize money with others winning lower prize money. The lotter company could assign a day where they open up AR/VR gaming rooms and give people a number of hours to complete all the puzzles/challenges. If no one does then the prize money is rolled over to the following week and so on.

Businesses that want to use AR/VR are already doing so with bespoke made systems. People that want to use AR/VR for gaming already have a number of options, the Hive, Oculus or Playstation VR and all of this has been out for a number of years already so I cannot see what Apple is going to be able to bring to the table that will entice people to use their version of AR/VR.
 
And AR seems even less useful for gaming, because VR is where it’s at for gaming. And even that is basically like 3D TV 2.0 at this point
At this point, I think AR is going to be like 3D TV except with some specific niche use cases
All the "3D" movies I've watched could be watched in 2D and I'd get the same fundamental experience.
I've done things in VR that are fundamentally different than anything I could do on a flat screen.
I can watch Avatar on a 2D TV. I can't play Beat Saber with a gamepad and 2D TV.
The answers I got reminded me of when some people were excited about NFTs
The only reason anyone was excited about NFTs is because they thought they could make money on it. Yes, big companies are looking to make a lot of money on VR, but a lot of smaller developers have sustained my interest in it. A couple of my favorite VR apps were made by a single person. Heck, Oculus was started by a teenager because he couldn't find any commercial options.
Like watching TV on what seems to be a giant screen... But you have to buy a new device to watch TV and everyone in your family is going to need one if you want to watch together
I've watched movies in a virtual movie theater with friends in other countries sitting beside me. It's a fun experience. Unfortunately, the VR headsets I've used for that get uncomfortable and the image quality is quite a bit worse than my TV. Hopefully more comfortable headsets will be available soon.

Most video watching in my household is already done on personal devices instead of multiple people watching a TV.
 
I agree with him. AR is much different from VR. Once Apple has glasses (or contacts) like what Tim is wearing in the photo, AR has the opportunity to be life-changing. Easier navigation, built-in teleprompters, ability to see overlays during technical work (surgeries, mechanical work on products), and much more.
Don’t forget the potential of seeing things you don’t want to see. This sounds like a great opportunity to advertise in a way similar to pop ups.
 
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Now, when people are truly starting to drop out of social media, why should people start using "Second Life" all the time. I know no one of my friends using "Second Life" or similar. AR is just creepy and anti-social.
 
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I'm not sure what to think about AR.

On the other hand it could be the final frontier of the postmodern capitalist dystopian hellscape, the one last thing needed to completely assimilate our everyday waking reality into the corporate internet. It could widen the already existing gap between online and offline groups. Some people will be left out, some will stay out of their own will. And out of this divison, unprecedented neo-luddism could rise.

And on the other hand I had similar doubts about the Apple Watch. That it's the epitome of neoliberal measurement culture obsessed with peak performance and perfectionism, adding to people's insecurities about their physical apperance, upholding eating disorders and unhealthy excercise habits, etc.

But once I got an AW myself, I've found it to be very humane, for the lack of a better word.
For example, it never scorns me for not hitting my daily goals. Yes, in the evening I might get a notification saying "you can still do it" but I don't feel pressured or humiliated.
And likewise if I happen to be doing something that pretty much equates to excercise, like walking briskly for 1,5 kilometers while carrying two heavy bags of groceries, it's automatically counted towards my daily workout goal based on the movement & biometric data, even if I don't activate the workout mode.

The gamification of excercise could have gone wrong in so many ways but so far I've felt like Apple nailed it, putting the user and their general wellbeing in the spotlight, thus encouraging healthier habits & attitudes towards health and especially fitness.

So, if and when the paradigm shift to AR happens, I really hope Apple sticks to both their roots and all the values Tim Cook has publicly endorsed. Especially if they're again the ones leading a revolution.
 
I'm actually surprised car windshields themselves aren't screens of some kind yet. I think that's in part what Cook is referring to. For instance, it makes way more sense to be following a live transparent pathway than it does to constantly be glancing away from the road at another screen. I think this could be one key area where AR will be super relevant in future.

But ultimately, it's a pair of glasses. Lightweight, hi definition. At some point, that will replace the phone, because the phone is a distraction from reality - whereas AR is an overlay.
 
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I think the dial-up internet era was the sweet spot for tech advancement. Further advancement has only made existence worse since that point.

You could access information, do banking, email, shop, go on message boards, and even pirate music (would sometimes take over an hour to download a 3-minute song).

But it was too slow for most social media. And not really practical to be online and connected 24/7 like people are today.

If we were still on dialup, there’s be no TikTok, no instagram, no YouTube, and probably no Twitter (or at least a very different version of it). World would be a much better place.
 
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I'm actually surprised car windshields themselves aren't screens of some kind yet. I think that's in part what Cook is referring to. For instance, it makes way more sense to be following a live transparent pathway than it does to constantly be glancing away from the road at another screen. I think this could be one key area where AR will be super relevant in future.

But ultimately, it's a pair of glasses. Lightweight, hi definition. At some point, that will replace the phone, because the phone is a distraction from reality - whereas AR is an overlay.
I am amazed at how much negativity there is about something that enhances living.
AR has limitless potential as a personal and professional tool.
 
I have no doubt that Apple will do a better job than Facebook, Google or Microsoft at making AR more universally accepted… but me personally? I am still not excited by AR. Maybe I’m just too old. I dunno. But I just enjoy real life experiences more that Altered Reality. 😉
 
I can see it being useful when you’re out and about and getting interactive information other times might be a tad distracting and maybe even dangerous…
 
And years from the AR launch people will also wonder why on earth they bought into that trendy gimmick.

Cook is not reaching Jobs even to his kneecaps in either innovation or just plain and simple keep his big mouth shut until actual product launch.
 
Well then there must be no use at all. 🙄 suggest you explore a little.
Current iPhones and iPads can scan full rooms that can be remotely shared. Objects can be scanned and shared to 3d printers and other manufacturing devices.
Some uses: glasses that actively focus/enhance vision better than bifocals or progressive lenses. Navigation. Augmented entertainment: Disney+ has a show Remembering that adds a outside the TV experience that works with the onscreen show. NFL is working on active scanning of the playing field to allow viewers to view the game from within the game.
Hearing so many stuck is old paradigms. Kinda sad really.
Spot on.

It's like many people intentionally refuse to use their imagination and dream just a bit. And then proudly let the world know AR is useless or a just a toy.
 
Okay so with AR there's lots that can be done with that. With AR you can
  • Receive live information feed from your glasses
  • Phone calls from your AR glasses via bone conduction
  • Live GPS updates while traveling
  • In an office AR can be used to display multiple monitors and windows without the need of an actual display (this will be the big one)
  • In training AR can display objects that are designed to teach and demonstrate, which is why enterprise uses AR like Microsoft's HoloLens
  • AR could be used to live translate text that you look at. No more having to pull your phone out to do that, you can just look at it and the text is displayed right in front of you
  • AR Glasses could be used as a live teleprompter so you're always looking at the audience instead of having to constantly look at a teleprompter
  • AR Glasses can display huds for live activities, like say playing basketball your AR Glasses can keep a live track of the game's score.
I can go on.
And I don't need a single one of these examples.
 
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