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Tim Cook on iPhone Prices: 'We Want to Serve Everyone'

A lot of people baulk at the price of iPhones, but going back a few years I was buying a phone, iPod, camera, wallet, bike computer, several watches. Now all this stuff is replaced by one iPhone and an Apple Watch.
Still, I actually will keep my iPhone SE because I like the size but when I eventually have to switch over; the cost of the new iPhone isn't a problem.
 
TheShadowKnows! said:
Until it is not.
And, learning past corporate history should be telling: polaroid, kodak, motorola, leica, hasselblad, ...

[What I do not understand is that a healthy SE landscape would provide multiple more people to Apple's service offerings, which is after all being said, their long-term strategy.]
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Well, if last year was any indication, people here will complain a ton as usual, and Apple will still go on to sell a ton of iPhones. Next their next earnings, Apple will announce higher profits, and the cycle rinses and repeats. ¯\_(ツ)_/¯
 
The
cyb3rdud3 said:
Ahem no that is not correct. You then have to add the Ireland VAT at 23% to it as well if you do an official above board and legal comparison.

Hence when you compare like for like you must do that before tax.
[doublepost=1536867827][/doublepost]
Feel free to make your donation.
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Irish price is VAT included. Very simple...and the phone can be opened and taken home so it doesn’t need to be declared. My MacBook Pro is a perfect example of this. It’s only illegal if it’s still in box with receipt.
 
I dont want my tech to be seen as a luxury item. I just want it to be good tech.

It used to be, walking into an office all Apple'd up (phone, laptop, maybe watch), I felt smart, individualistic. An abstract thinker.

Now being all Apple'd up makes me feel like a rich show off snob rubbing it in everyone's face.
 
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i love when apple plans to make 2018 iphones slow and drain battery after couple of updates...
 
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Can someone explain the difference?

Video Playback (From Apple.com)

Xr: Supports Dolby Vision and HDR10 content

Xs: High Dynamic Range with Dolby Vision and HDR10 content

Thanks!
 
Had a 7+ Plus and switched to the X last year, truly loving the size of the phone. XR color variations look great and all, but it’s a downgrade from the X, XS is a very minor bump to the X and I don’t like the big XS Max at all. No upgrades this year fam.
 
mi7chy said:
Luxury brands like Porsche, BMW, Rolex, etc. don't make their products in China. Branding is the only thing that separates Apple from other Chinese made phones but is that enough? Huawei surpassed Apple to become #2.

https://www.macrumors.com/2018/07/31/huawei-surpasses-apple-smartphone-shipments-q2-2018/
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BMW does - https://www.nytimes.com/2014/07/17/...-expansion-bmw-to-make-china-only-models.html

Porsche currently does not, but has been investigating doing so in the future. Parent company VW already does.

Rolex is an extremely low volume product with a century's worth of history in Europe. I suspect the Chinese would not buy a Rolex made in China as there is a certain amount of caché in owning such a time piece and the heritage that goes along with it.

Most people in the United States cannot even pronounce Huawei correctly, much less care about its phones. People here recognize Samsung, LG and Apple, maybe the Google Pixel and that is about it, maybe Motorola after too many shots.

At the end of the day, Apple makes great phones that are memorable and Android phones just go away after a couple of years, either because you cannot update it to the latest version of the OS, the thing has crapped out or your contract needs to be renewed and you want a new phone.

It is way more than branding that separates Apple from forgettable Android also-rans.
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M.PaulCezanne said:
Seriously, irrelevant alma maters aside, this is an obvious attempt to avoid cannibalization. They likely won’t burn em, like Burberry. They may use the parts for the xs because they’re so similar. Either way, they won’t sell them and there will be a lot of waste (production costs and un-reusable parts). You don’t need an Econ degree for that...

...even though I have one, and one in International Business, and one in Law - all from top tier schools that were not, and never would have been, Duke.
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Thanks for your credentials...but case in point, Apple is in business to make money and they are not simply going to take iPhone X's in boxes and burn them or disassemble them and reuse their parts. They will sell what is left in the channel at a discount by telling retailers that already have them that they can do so and here are guidelines, et al. as I already explained.

Also, they will put a lot of the unsold units back into circulation as replacements at Apple Stores around the world for people who are on AppleCare + and break one or it stops working. You do not get to a $1 Trillion market cap by throwing away perfectly good product.

With an economics degree and an international business degree, one would think those things are common sense. You might want to see if you can get a refund.
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mlabonte21 said:
Can someone explain the difference?

Video Playback (From Apple.com)

Xr: Supports Dolby Vision and HDR10 content

Xs: High Dynamic Range with Dolby Vision and HDR10 content

Thanks!
Click to expand...
The Xr is not an HDR display like the ads OLED, although it is a P3 color gamut display just as the iPhone 8 and 8 Plus were last year. It simply discards the HDR10 or Dolby Vision Metadata when displaying HDR content.
 
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Zdigital2015 said:
BMW does - https://www.nytimes.com/2014/07/17/...-expansion-bmw-to-make-china-only-models.html

Porsche currently does not, but has been investigating doing so in the future. Parent company VW already does.

Rolex is an extremely low volume product with a century's worth of history in Europe. I suspect the Chinese would not buy a Rolex made in China as there is a certain amount of caché in owning such a time piece and the heritage that goes along with it.

Most people in the United States cannot even pronounce Huawei correctly, much less care about its phones. People here recognize Samsung, LG and Apple, maybe the Google Pixel and that is about it, maybe Motorola after too many shots.

At the end of the day, Apple makes great phones that are memorable and Android phones just go away after a couple of years, either because you cannot update it to the latest version of the OS, the thing has crapped out or your contract needs to be renewed and you want a new phone.

It is way more than branding that separates Apple from forgettable Android also-rans.
[doublepost=1536877521][/doublepost]

Thanks for your credentials...but case in point, Apple is in business to make money and they are not simply going to take iPhone X's in boxes and burn them or disassemble them and reuse their parts. They will sell what is left in the channel at a discount by telling retailers that already have them that they can do so and here are guidelines, et al. as I already explained.

Also, they will put a lot of the unsold units back into circulation as replacements at Apple Stores around the world for people who are on AppleCare + and break one or it stops working. You do not get to a $1 Trillion market cap by throwing away perfectly good product.

With an economics degree and an international business degree, one would think those things are common sense. You might want to see if you can get a refund.
[doublepost=1536877863][/doublepost]
The Xr is not an HDR display like the ads OLED, although it is a P3 color gamut display just as the iPhone 8 and 8 Plus were last year. It simply discards the HDR10 or Dolby Vision Metadata when displaying HDR content.
Click to expand...
Nope. Doing quite well, thanks.

No company will execute an anti-cannibalization plan that includes reselling the pulled product. That's literally the reason for the plan itself. No resale. Do your homework before spouting off.
 
ryanwarsaw said:
People only get this angry and hateful because they want it badly. If they didn't want it they wouldn't care about the price. Yet they sit there and see if only it had lasers it would be worth it. They become agitated when others find it with in budget and will buy it in spite of their protests.

Seriously if you find you can not afford a phone you are not likely to have a use that justifies the cost. If that is the case the phone is a luxury.
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I understand the jealousy perspective, but some times "the discontent that lies in the human condition is not satisfied simply by material things".
 
"We want to serve everyone," Cook said in an interview with Nikkei. "We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay."


Tim Cook needs a reality check.

Its new lowest priced iPhone offering, at $450, is hardly a price many can or might like to pay, especially when some customers may wish little more in features than an actual phone. Nor does Apple now offer a single phone which is anything but rather huge. That is not covering "a wide range of what customers are looking for," particularly when so many loyal Apple customers were hoping for a revamp of the SE, instead distraught at seeing it terminated. I won't even go into the lack of the headphone jack on Apple's new idea of what a phone should be.

Since this has principally to do with iPhones, I will desist from more than mentioning the overall sad state of the Macintosh franchise, or what passes for the current MacBook Pro.

In short, perhaps Steve Jobs made the correct choice in successor, and likely if thinking and hoping so would today still be surprised at how effectively Mr. Cook has milked the Apple franchise for records in revenue. But at last this has to be based and built upon something, and more than the legacy Mr. Jobs bequeathed.

This customer (NOT consumer) isn't satisfied. My feeling more than a few other Apple loyalists are not either, with some sound and growing reasons for concern.
 
aolbites said:
Timmy just made me strongly contemplate going Android. Now to just research the best stock android, largest oled screen, with best battery life. The eXceSs Max is bs with its sub 3000 mah battery. That's just pathetic. I bought a $180 android for screwing around with that has a 4000 mah battery. Apple is stagnant.
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The right response to this is maybe I’ll get your unit you are passing by.:p
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idunn said:
"We want to serve everyone," Cook said in an interview with Nikkei. "We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay."


Tim Cook needs a reality check.

Its new lowest priced iPhone offering, at $450, is hardly a price many can or might like to pay, especially when some customers may wish little more in features than an actual phone. Nor does Apple now offer a single phone which is anything but rather huge. That is not covering "a wide range of what customers are looking for," particularly when so many loyal Apple customers were hoping for a revamp of the SE, instead distraught at seeing it terminated. I won't even go into the lack of the headphone jack on Apple's new idea of what a phone should be.

Since this has principally to do with iPhones, I will desist from more than mentioning the overall sad state of the Macintosh franchise, or what passes for the current MacBook Pro.

In short, perhaps Steve Jobs made the correct choice in successor, and likely if thinking and hoping so would today still be surprised at how effectively Mr. Cook has milked the Apple franchise for records in revenue. But at last this has to be based and built upon something, and more than the legacy Mr. Jobs bequeathed.

This customer (NOT consumer) isn't satisfied. My feeling more than a few other Apple loyalists are not either, with some sound and growing reasons for concern.
Click to expand...
With 200+ million customers it’s unlikely everyone will have the same level of satisfaction based on their individual product mix and needs/wants or requirements.
 
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I was in two minds in whether to comment or not but I'm going to add my two cents worth.

Tim's comments come across as very, very arrogant. Yes there are people out there who will be willing to pay obscene prices for the latest and greatest handsets and the features/gimmicks they've added since the iPhone 2G are going to add to that; after all Apple are a business, not a charity.

A lot of us are tending to hold onto our handsets longer than ever before; let's face it-the smartphone market has matured and it's going to take another innovation before people start forking out, I guess.

Dropping iPhone SE does seem short-sighted in some aspects given a lot of people like the form factor and screen size; Apple still sell iPod Touch yet you'd think it'd be that they dropped. I have the last one and it's sat unused for some time now because, even with iOS 12, it's showing its age-badly.
 
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Less than three years ago I bought the most expensive iPhone available at that time - a 6S+ at £789. Three years on and the most expensive iPhone is £1500 - essentially double. I was planning on buying the top-of-line "plus" version of the iPhone X to replace my 6S+. But £1500 is far too much. I'd rather do something else with the money - a full-frame camera for example.

Sorry Tim, I've been a Mac/iPhone user for over thirty years - this is just too rich for my blood. I really hope Apple pays for its hubris with poor sales.
 
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Similar feeling as others here so I will add my two cents. This is the most ridiculous pricing I have ever seen. Now, Apple is nothing but a selfish and self serving company. There’s aboslutely nothing new or wow factor about the new iPhones nor significant difference in spec between XR to XS to XS Max but they jacked up the price to Max. I don’t understand how we are letting Apple get away with this. iPhone XS starting at $999 with 64GB storage to make it seem like you’re paying less but they’re just screwing you. Why on earth a $999 iPhone have storage of 64GB? At that premium price you should atleast get 128GB of storage, period. This kind of bottlenecking has got to stop. The only revolutionary features of iPhone are “Self-Serving” and “Greed” that’s the only innovation Apple has it going.

And for those who feels, if you don’t like it, don’t buy it—answers all. Then consider this, If we continued to think and behaved that way, we’d still be stuck at 3.5inch iPhoneand—Innovation? My ass.
 
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MacRumors said:
2018-iphone-prices.jpg

Commenting on this price range in an interview with Nikkei today, Apple CEO Tim Cook said, "We want to serve everyone." ... "The role of the iPhone has become much larger in people's lives," and that will justify the price of the devices for many customers."
Click to expand...

Bullshyte, at $AU$2,369.00 for the Xs Apple have lost a hold on reality and what the consumer will pay!
 
The price of the iPhone wouldn't bother me so much if they weren't greedy with the things that surrounded it.

o The headphone converter should still be in the box (whether you use it or not)
o Fast charging should be included (whether you use it or not)
o You should get as much iCloud storage for FREE that came with your phone (whether you use it or not).

Paying $1600+ for a phone is one thing (512Max with AC and taxes). But then giving the customer only 5G of cloud storage is just a smack in the face. Apple spits in the face of their customers with their disgusting greedy practices. Thats what drives me crazy.

Unfortunately the product is still better than Android. For now.
 
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