He wasn’t referring to any model actually. He was just using pure numbers.
Cook: “... so if you look at even the phone that's priced over $1,000, most people pay $30 a month for it ...”
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Tim Cook on iPhone XS: People Want the Most Innovative Phone Possible and 'It's Not Cheap to Do That'
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He wasn’t referring to any model actually. He was just using pure numbers.
Cook: “... so if you look at even the phone that's priced over $1,000, most people pay $30 a month for it ...”
Concerning the Xr's price, I'll quote my post from a couple days ago:
Edit: Also relevant:
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I have my X on iOS 12 and my series 3 on Watch OS 5. Honestly I can tell any difference with either. Some new watch faces I do not like. Low heart rate alarm option. iBooks/Books looks different but I use the Kindle App most of the time. Had to dig around to find my news channels I focus on in the news app. Saw the new measure app, probably will never use it.
If I had less than a 8 and wanted a new phone I would wait for the XR or just wait. I like my X but I do miss the finger print unlock so I can unlock in on my desk without my face having to be on top of it.
I wish I would have waited to get my first Watch now as the series 3 was my first but I am not going to upgrade.
If I had less than a 8 and wanted a new phone I would wait for the XR or just wait. I like my X but I do miss the finger print unlock so I can unlock in on my desk without my face having to be on top of it.
I wish I would have waited to get my first Watch now as the series 3 was my first but I am not going to upgrade.
“easier to digest”
Making it sound like they’re doing customers a favor.
I really hope people start to see through the payment plan ploy. Any unaffordable price can be broken down into $1 per something if you break it down far enough. The fact is the main goal of a payment plan is to lock people into buying things they can’t afford. This reality is lost on A LOT of people who only have shiny new iPhones in their eyes—meanwhile they are sliding further into overall debt.
I know Apple is just a company like every other company, but it really bothers me when they encourage irresponsible spending by telling customers that payment plans make prohibitive prices “easier to digest”, then turn around and unabashedly virtue signal about whatever is popular public opinion at the moment.
Making it sound like they’re doing customers a favor.
I really hope people start to see through the payment plan ploy. Any unaffordable price can be broken down into $1 per something if you break it down far enough. The fact is the main goal of a payment plan is to lock people into buying things they can’t afford. This reality is lost on A LOT of people who only have shiny new iPhones in their eyes—meanwhile they are sliding further into overall debt.
I know Apple is just a company like every other company, but it really bothers me when they encourage irresponsible spending by telling customers that payment plans make prohibitive prices “easier to digest”, then turn around and unabashedly virtue signal about whatever is popular public opinion at the moment.
This is the problem with their laptop lineup. Especially if you need more than the minimum memory. I want to store and manage my files, surf the web, and watch some videos. I don’t need super high end. I need almost bargain basement and I’m willing to pay an Apple tax. But the current pricing is out of control.
Kook. A shameless, out of touch goon.
You're not running a struggling computer company in the 90's that had to scrape in every dollar just to keep the lights on.
You're the first TRILLION dollar company on Earth! Give it a rest with the poor us crud.
Apple is so un-self aware about its short comings that it's just sickening.
You're not running a struggling computer company in the 90's that had to scrape in every dollar just to keep the lights on.
You're the first TRILLION dollar company on Earth! Give it a rest with the poor us crud.
Apple is so un-self aware about its short comings that it's just sickening.
That's about as measured as I've ever heard from him. I was pleased he didn't go into his usual flag-waving for social justice and human rights bit. Not that there is anything wrong with that; it's just refreshing that stayed on point... this time
Has anyone else noticed how Crook prefers late night and early morning entertainment shows instead of tech shows? Telling, ain't it...
Not only that, these iPhones skew the prices of not only other electronics out in the marketplace, but also other products which aren't. Manufacturers are thinking "If a phone costs this much how much should we price our product at? Hmmmm." F Tim Crook.
Not only that, these iPhones skew the prices of not only other electronics out in the marketplace, but also other products which aren't. Manufacturers are thinking "If a phone costs this much how much should we price our product at? Hmmmm." F Tim Crook.
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I have no sympathy for anyone who doesn't look to their total cost for something and is later surprised.
Sure, it's slimy for the car dealership finance guy to try to get me to "save $200 a month financing with him instead of my credit union" -- but it's still *my* responsibility to realize an 84 month loan on a three-year-old used vehicle is a stupid idea vs the much shorter term credit union loan.
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Apple's primary market for phones is Joe & Jane Consumer -- average non-technical folks who watch late-night TV shows and who watch morning entertainment shows. It's *not* geeks watching tech shows.
Fishermen go where the fish are.
It's Not Cheap to Do That... without losing a lot of profits
The 2019 iPhones will very-likely support 10-bit color Capture, & the higher-end models will include 10-bit color Displays !
That should have happened NO later than this year ! ... it should have happened with the 10-year Anniversary iPhone X ... X could have stood for 10-bit color ! ... Cook & Schiller blew it, BIG time !
AAPL began adding Wide Color Display P3 support to their mobile products in March of 2016 ... that was an iPad ... & followed up with the iPhones in Sept of 2016.
Rumors have it that the Next-Gen iPad Pro gets announced in Oct.
That "could" be AAPL's first with 10-bit color Capture & Display.
If that happens, it starts the clock ticking wrt it happening next on the 2019 iPhones.
BGR10A2Unorm is the pixel format type ... 10 bits of Red, Green, & Blue, with 2 bits of UN-used Alpha Channel simply for memory alignment purposes.
I believe ONE BIG reason AAPL updated it's 12 Mpx image sensor was to add support for this.
However, they appear to have UN-locked it for video capture up-to 30 fps.
As many of you probably know, videos are crafted from lots of photo-like buffer samples ... & specifically here, what most probably don't know is that what AAPL now refers to as:
is very-likely BGR10A2Unorm capture !
This is the single BIGGEST issue Off the Radar of most right now, but should NOT be ! ... it's a BIG Hint of What's to Come !
Consider this, what happens to ALL existing iPhones once 10-bit color capture & display is announced ??? they ALL immediately Drop in (street) Value !
That should have happened NO later than this year ! ... it should have happened with the 10-year Anniversary iPhone X ... X could have stood for 10-bit color ! ... Cook & Schiller blew it, BIG time !
AAPL began adding Wide Color Display P3 support to their mobile products in March of 2016 ... that was an iPad ... & followed up with the iPhones in Sept of 2016.
Rumors have it that the Next-Gen iPad Pro gets announced in Oct.
That "could" be AAPL's first with 10-bit color Capture & Display.
If that happens, it starts the clock ticking wrt it happening next on the 2019 iPhones.
BGR10A2Unorm is the pixel format type ... 10 bits of Red, Green, & Blue, with 2 bits of UN-used Alpha Channel simply for memory alignment purposes.
I believe ONE BIG reason AAPL updated it's 12 Mpx image sensor was to add support for this.
However, they appear to have UN-locked it for video capture up-to 30 fps.
As many of you probably know, videos are crafted from lots of photo-like buffer samples ... & specifically here, what most probably don't know is that what AAPL now refers to as:
- Extended dynamic range for video up to 30 fps
is very-likely BGR10A2Unorm capture !
This is the single BIGGEST issue Off the Radar of most right now, but should NOT be ! ... it's a BIG Hint of What's to Come !
Consider this, what happens to ALL existing iPhones once 10-bit color capture & display is announced ??? they ALL immediately Drop in (street) Value !
I love some of these comments like not spending over $1,000 on a phone. If you want “just a phone”, you know you can get the 7 cheaper. Or a refurbished phone.
I got the X because I like the new design. About the same screen size as my old 6S Plus and much smaller physical size. I liked the screen better. I wasn’t looking for “just a phone”. If I was, I would have kept using my 6S Plus.
Well that’s the entire point that they still offer the older versions. You can get a 7 now for much cheaper.
I got the X because I like the new design. About the same screen size as my old 6S Plus and much smaller physical size. I liked the screen better. I wasn’t looking for “just a phone”. If I was, I would have kept using my 6S Plus.
Well that’s the entire point that they still offer the older versions. You can get a 7 now for much cheaper.
I agree, finally playing with iOS 12 today as I had to get my phone swapped out since the update bricked my X. Doesn't seem that great to be honest and I do like the step backward for how to close open apps albeit I laugh that they did actually step backward for the simplicity of it.
Is that really a given? I see it the exact opposite. A lot of people used to wait 2 years for the free upgrade, that's now gone and everyone is on a payment plan, I think it easier to upgrade every year since your payment more or less stays the same as long as you turn in your old phone.
Because people are cheap. Not because it's a better phone. Kinda of like the old comparison of Honda vs Ferrari.
Aside from taxes if required and the early payment because of an earlier release, that's what I see all the people I talk to using to justify the upgrade. "Payments are the same so why not" is how they treat the iPhone XS, if it wasn't for that most had no incentive to upgrade to the latest and greatest as it just wasn't enough.
He might have a point if the hardware (and software) really were cutting edge, but they aren't. The tech in these just released devices is years old.
The cost of the technology plus a reasonable profit are much lower than retail prices they are charging. Sorry, Tim. Want to try another limp explanation for the greed?
The cost of the technology plus a reasonable profit are much lower than retail prices they are charging. Sorry, Tim. Want to try another limp explanation for the greed?
Exactly my point. I don't ever remember seeing Jobs on a Late Night Talk show or Good Morning America.
This x 1000. I can't even hold the phones let alone afford one. Too dang big. I was saving up to update but that's out the window, lol.
Yeah, I know there's always gonna be a big $1100 phone but geez, the SE made it affordable. As for the carrier plans, THOSE are still too expensive, so no. I'll see if stores discount the discontinued SE and see if I can get a backup one for when this one bites the dust because I love it, I just know sooner or later, I'm gonna break it lol.
Umm. Monthly is more beneficial. Yeah the ending cost might be the same, but I would rather spend ~$30 a month than dig into my savings for $1000 upfront. I might need that $1000 for health or some stuff around the house or car issues.
I remember the good old days of innovations to the iPhone yearly that didn't send the price up.
the only way apple will learn is if the consumers stop buying the expensive over $1000 phone. otherwise, the price will keep hiking up.
i've bought all new iphones up until the 7+... below $1k of course.. now i just bought a nice used X of 256gb for 1/2 of the price AND ONLY 6 months old. this strategy will work if you don't need a new spanking over $1k every year. just patiently wait for those that want to replace/upgrade theirs annually and buy it used (good condition) of course.
i've bought all new iphones up until the 7+... below $1k of course.. now i just bought a nice used X of 256gb for 1/2 of the price AND ONLY 6 months old. this strategy will work if you don't need a new spanking over $1k every year. just patiently wait for those that want to replace/upgrade theirs annually and buy it used (good condition) of course.
People want the most innovative computer too.
Or even a computer as innovative as a ten year old MBP.
What’s the excuse there?
Removing all the features is not innovation.
Or even a computer as innovative as a ten year old MBP.
What’s the excuse there?
Removing all the features is not innovation.