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Tim Cook on iPhone XS: People Want the Most Innovative Phone Possible and 'It's Not Cheap to Do That'
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Can’t afford and not wanting to dig into your savings for $1000 upfront are entirely different.
I could have afforded my iPhone X at full cost, but chose the monthly payment option. Why? To keep as much in savings as possible. I don’t want to drop $1000 upfront then next week need to fix my car and needed that $1000.
It’s my opinion if you need to take out a loan to buy a phone you shouldn’t buy it. You’re also stuck with an expensive post-paid plan (at least if it’s single line) if you do carrier financing. It’s much more economical to pay full price up front and get a prepaid plan.
Exactly...! Just a bad PR-damage control, trying to justify the crazy price increases. Especially considering that this was an "S" upgrade. The innovation from the X to the Xs does NOT justify the crazy overprice.
If you'd need that $1000 for a car issue, you can't afford a $1000 iPhone no matter how affordable the payment is per month.
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If the $1000 you would have paid for the iPhone would have taken away your ability to respond to an emergency, newsflash you can't afford a $1000 iPhone. I don't care if you can finance it for 10 years at 0%.
Cook is NOT right. The $30 monthly payment is for an Xr. When you look at a $1450 Max, then you are looking more to $60+ per month. That is why the preorders for Xs were quite low.
Did ANYONE else notice this? These are Tim Cook’s own words, what is he smoking?
Yes most people do month to month payments, but his cost estimations are completely off. It was $32 for the 7+($769 base), about $33 for the 8+ ($799 base). iPhone XS is $41 a month , XS Max $45.
I usually respect Tim Cook but that was an unbelievably bad spin he tried to do.
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Thank you! He’s completely wrong and basically lied.
That's not true though. iPads are far cheaper than iPhones even though it physically requires more glass/aluminium/silicon/battery etc. Yes I know it doesn't have the cellular radio for making calls but it should cost just as much if not more than iPhones if cost of producing them is the only issue.
However, the demand for phones is exponentially higher than tablets. So, when you control the supply and there is a huge demand, you can keep putting up prices every year and enough people will still buy it at that inflated price to make it an economically viable product for the company.
I am not blaming Apple for charging these prices. It's a business after all with the primary objective of making money and creating value for it's shareholders like any other business and that's fine.
However, the demand for phones is exponentially higher than tablets. So, when you control the supply and there is a huge demand, you can keep putting up prices every year and enough people will still buy it at that inflated price to make it an economically viable product for the company.
I am not blaming Apple for charging these prices. It's a business after all with the primary objective of making money and creating value for it's shareholders like any other business and that's fine.
He's reaching here...every phone I have had for the last 8 years has replaced all of these things as well and didn't cost so much. A more accurate answer is we can charge whatever we want because you already have all of these apps you bought and services you are used to so people will buy it regardless.
Innovative compared to what? Most android sites say that it isn't worth upgrading to the note 9 from the note 8 as it has few new features, outside of a bigger battery and more RAM.
In other words there are no real innovations in cell phone no matter who makes them, only small evolution to the existing products.
iPads have elastic demand. iPhones, as proven by the X last year, have relatively inelastic demand. This is likely due to carriers being willing to drastically discount, and finance at 0% with limited/damaged credit history, iPhones. I don't see near as many finance discounts on iPads nowadays.
Please DO not compare the iPhone with a Lamborighini. The recent iPhone upgrade is an "S" upgrade and the innovation does NOT justify the crazy increase in price. Tim Crook greed is out of control...
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That's exactly what the iPhone Xs is compared to the iPhone X (as I think you have said as well)
Well how about US carriers take out all phone upgrade plan tomorrow, switching to prepaid plan nationwide, and require customers to buy their own phone (includes the new XS Max) with their own money, then what? Will it sell as much as today?
By your logic, someone having a $400K mortgage for a family house cannot afford it. So yeah 80% of American family should be homeless because they don’t have any right to own a house they cannot pay upfront.
Vote with your wallet people. I’m using apple’s new entry level iPad and it’s perfect for my needs. The price drop on the iPad was likely a response to the lack of sales. If enough people hold off on this “lambo” phone, they might price their next XR iphone $499.
Dunno, though perhaps -- remember he lives in a timezone three hours behind the place where he did the early morning interview... (GMT-7 vs GMT-4)
Most innovative phone? Keep drinking the koolaid. A phone that cost more than a macbook air. Wow. Greed.
Well I don’t know about that, you can argue the XR has advantages. Best battery life, more accurate colors, better viewing angles, more color options, no obnoxious camera bump, etc.