Tim Cook on New iPhone 6s Battery Case: 'I Wouldn't Call it the Hump'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 9, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple CEO Tim Cook attended one of Apple's Hour of Code events in New York this afternoon, where he spoke to Mashable's Lance Ulanoff about the new iPhone 6s Smart Battery Case, which debuted yesterday.

    Ulanoff asked Cook if he was excited about the "hump," a mocking nickname people have given to the battery case due to its distinctive shape. In response, Tim Cook said he was aware of the comments people were making about the case. "You know, I probably wouldn't call it 'the hump,'" Cook said.


    Cook went on to point out the malleability of the new Smart Battery Case in comparison to other battery cases. It's made of a soft silicone that makes it easy to put on and remove, unlike more rigid cases from third-party companies.
    Cook also commented on the viewpoint that the case is an admission the iPhone 6s battery is too small, saying most people who charge their iPhones every day won't need the case. "But if you're out hiking and you go on overnight trips... it's kind of nice to have," he said.

    Apple introduced its iPhone 6s Smart Battery Case yesterday morning, and its distinctive humped design quickly led to derision and negative comments from iPhone users. Reviews of the Smart Battery Case were also not overly positive as the case doesn't have enough capacity to fully recharge an iPhone and it's missing some features that are found in third-party battery cases.

    Apple's Smart Battery Case for the iPhone 6s is priced at $99 and is available from the online Apple Store and Apple retail locations.

    Article Link: Tim Cook on New iPhone 6s Battery Case: 'I Wouldn't Call it the Hump'
  2. Sirious macrumors 65816


    Jan 2, 2013
    United Kingdom
  3. Allewsive macrumors member


    Apr 22, 2015
    I still think they could have cascaded the batteries like they did on the new Macbook 12"... I mean, why not?
  4. Neirin macrumors newbie


    Sep 17, 2015
    How does he defend withholding the capacity of the battery?
  5. techspin macrumors 6502a

    Jul 21, 2014
  6. Neirin macrumors newbie


    Sep 17, 2015
  7. cclloyd macrumors 68000


    Oct 26, 2011
    Alpha Centauri A
    Mike. Mike Mike Mike Mike Mike. Mike check out my new case.
  8. ThatTechGuy macrumors member

    May 9, 2012
    "It doesn't look bad. Trust me. It's bendy."

    Nice attempt at reality distortion, Tim.
  9. cableguy84 macrumors 65816


    Sep 7, 2015
  10. trifid macrumors 68000


    May 10, 2011
    I vote this as ugliest product Apple has released in the past decade or so.
  11. jonnyb macrumors 65816

    Jan 21, 2005
    Rye/London, UK
    Probably the same way he'd defend withholding the amount of RAM in an iPhone.
  12. logicstudiouser macrumors 6502a


    Feb 4, 2010
    Steve would be shaking his head right now!
    Battery cases should be obsolete. They are clunky and ugly.
  13. Quu macrumors 68030


    Apr 2, 2007
    It looks like the phone has a tumour Tim. Sort it out mate.
  14. Falcon9 macrumors regular


    Jun 17, 2015
    Eastern Canada
    From a stylistic standpoint I agree that it's a poor design, but from a functional standpoint I think that Cook has a valid point.
  15. rturner2 macrumors 6502a

    Jul 18, 2009
    Ugliest thing I have ever seen! Serious... this is as bad as the iMac puck mouse.
  16. mysterydate, Dec 9, 2015
    Last edited: Dec 10, 2015

    mysterydate macrumors 6502


    Feb 24, 2010
    Waseca, MN
    No one thought to ask, "why not make the iPhone a bit thicker with extra battery in the first place & make the camera flush".

    EDIT: I feel so popular. :) Use "THEHUMP" discount code for 20% off any of our not humpy cases.
  17. Tonezorz, Dec 9, 2015
    Last edited: Dec 9, 2015

    Tonezorz macrumors member

    Dec 6, 2007
    I actually agree. I've owned MANY battery cases, for many models of iPhone, and I'm excited to receive my Apple battery case. A soft case like the silicone apple case I've had on my iPhone 6 for over a year.

    Most cases are rigid, tough plastic that typically snaps together in two or more pieces. Bright LED lights that you can't disable while it's charging, and on/off switches that I've never understood the point of. This case fixes all of these issues, and is only thick where it has to be. It's not thick at the top and bottom where the battery isn't. Yes it's weird looking, but actually looks like it will be comfortable to hold.

    The only drawbacks are it's less mAh than most of these cases, and it's expensive. Considering the smart features, partially slim profile, antennas, and lightning port, I'd say those things are easily ignored.

    People need to get off their high horse about "design" and "Steven Jobs wouldn't have allowed this". This is a mostly elegant way of providing additional power and doing a decent job of it.
  18. JayLenochiniMac macrumors G5

    Nov 7, 2007
    New Sanfrakota
    Meanwhile, the thick antenna lines are a thing of beauty….
  19. AliMacs macrumors 6502

    Oct 8, 2014
    Of course Tim Cook is going to not call it any derogatory names! He APPROVED THIS HIDEOUS iHump of notre dame atrocity!

    Apple does what they do best! Hypocrites!

    Wait, let's just ask what Steve thinks?

    Steve? Steve!? ......Are you there????
  20. doelcm82 macrumors 68040


    Feb 11, 2012
    Florida, USA
    Interestingly, Tim Cook also didn't assign a repairability score to the battery case.

    It's almost as though he expects us to get that invaluable information from another source.
  21. joueboy macrumors 65816

    Jul 3, 2008
    I knew it! I knew it! I knew it! That was his personal project and that was his idea. I'm sure his name was the inventor for patent submission. Go ahead Tim since the media likes you anyway, feel free to convince them that it was one of the best thing happened to Apple this year. He don't like calling it hump, iHump sounds more like Jobs' idea. He wants us to call it the Apple Hump Case!
  22. MH01 Suspended


    Feb 11, 2008
    Two issues Tim.

    1. You approved this fugly case, why? Is profit that important ? Brand reputation before $
    2. When buying a case with an extended battery, the ability to take remove the iPhone is very long way down the list. Shockingly, once you the the phone in, for most people it will remain in that state, probably until they decide to sell it and want to clean it.

    You have launched a product people are laughing at, including the faithful, time to play CEO and not the really nice bloke! This reminds me of apple before Jobs came back, some silly products that should never have made it past the conception stage.
  23. DIRSGT macrumors member


    Aug 7, 2011
    As Arnold Schwarzenegger once famously said while playing Detective John Kimble..."It's not a tumor!"
  24. puma1552 macrumors 603

    Nov 20, 2008
    I don't see any reason why the case would still be hard to put on if the battery were the same size but the soft silicone were just more tapered. It would still be easy to put on given how flexible the silicone is.
  25. Rogifan macrumors Core


    Nov 14, 2011
    Fat nano was pretty ugly.

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