Tim Cook on New iPhone 6s Battery Case: 'I Wouldn't Call it the Hump'

[SDAVE]

Is it? Couldn't it be argued that Tim Cook doesn't have the vision/presentation/persuasion skills that Steve Jobs had which is key making the distortion field so he could lure TV content providers as we saw with Music/iPod/iTunes? If so it may not be content owner's fault entirely, I'd say Apple isn't pulling the same magical leadership they pulled with Music.

Indeed, things are different.

Steve was a pimp.

But the problem with the music industry was that it was in a terrible ordeal when iPod came out. Piracy was rampant and super easy with things like Napster and LimeWire....the TV/Movie industry was different because their copy protection was pretty well in place with DVD (even VHS had copy protection) and it wasn't as easy to get movies/tv as it was to get music (remember, early 2000's).

Now the playing field is a little different. The Music industry seems to be in a better shape and movies/tv "need" help because of piracy and non payers. Netflix is refining what TV means. HBO, ShowTime and many others have unbundled services on Apple TV, it's a matter of time Sports and other things come along. Isn't QVC on Apple TV already?

I think things will shift. The cable/satellite companies will lose in the end because customers always dictate the platform.

If companies like Comcast can figure out a way to do a service through Apple TV, that would be revolutionary. You can indefinitely cut the cord. The problem is, Comcast and all these cable companies are supremely outdated, but so was the phone industry until Cingular(AT&T) took a chance on Apple, like you said, due to Steve's leadership skills.

I think Apple at this point is such a behemoth that the content providers will flock to them and not vice versa.

 

[farewelwilliams]

Is it? Couldn't it be argued that Tim Cook doesn't have the vision/presentation/persuasion skills that Steve Jobs had which is key making the distortion field so he could lure TV content providers as we saw with Music/iPod/iTunes? If so it may not be content owner's fault entirely, I'd say Apple isn't pulling the same magical leadership they pulled off with Music.

take it from this perspective:
Apple Pay is taking a cut from credit card companies. if Apple can convince credit card companies to do something new, but can't do something for content owners, what does that say about the content owners?

and also, correct me if i'm wrong, but I'm pretty sure Steve attempted to lure TV content providers to do something different on Apple TV, but they refused.

 

[Abazigal]

Android marketshare is above 50% at the moment. Predicted to be in the 60 percent in 2016.

Apple doesn't own the market. Comcast owns its market its in. This is a fact.

If people hated Apple, Apple loses customers. If people hated Comcast , Comcast doesn't lose customers. Therefore, comcast is dominating the market.

Apple owns the iPhone market. Which is good enough when it comes to profits and usage share.

 

[trifid]

We don't know for sure, but one thing we do know is Apple has had the year of greedgate in 2015, ranging from all-time high prices on their accessories (most expensive wireless mouse, trackpad etc ever), to keeping 16gb iphones for 6+ consecutive years, to soldering everything so you can't upgrade later via 3rd parties, keeping 5400rpm drive on a 4k premium desktop machine, and keeping an outdated 30% price stealing on app store monthly fees like Spotify which is ridiculous.

One last tibdit, Apple's profit margins this year increased to about 40% (it was around 38% last year).

Apple is losing vision and letting stockholders speak louder than ever. Maybe Apple was demanding more profit margins and content providers are saying no? What if Apple is demanding something similar to what they are doing now with Spotify, getting 30% for nothing?

We don't know for sure, but I wouldn't be surprised if some of this was at play, PLUS Tim Cook's lack of distortion field™ certainly can easily put some of the blame/responsibility on Apple.

 

[farewelwilliams]

Apple owns the iPhone market. Which is good enough when it comes to profits and usage share.

the "iPhone market"? Apple is the only one making iPhones.

 

[Dmunjal]

Indeed, things are different.

Steve was a pimp.

But the problem with the music industry was that it was in a terrible ordeal when iPod came out. Piracy was rampant and super easy with things like Napster and LimeWire....the TV/Movie industry was different because their copy protection was pretty well in place with DVD (even VHS had copy protection) and it wasn't as easy to get movies/tv as it was to get music (remember, early 2000's).

Now the playing field is a little different. The Music industry seems to be in a better shape and movies/tv "need" help because of piracy and non payers. Netflix is refining what TV means. HBO, ShowTime and many others have unbundled services on Apple TV, it's a matter of time Sports and other things come along. Isn't QVC on Apple TV already?

I think things will shift. The cable/satellite companies will lose in the end because customers always dictate the platform.

If companies like Comcast can figure out a way to do a service through Apple TV, that would be revolutionary. You can indefinitely cut the cord. The problem is, Comcast and all these cable companies are supremely outdated, but so was the phone industry until Cingular(AT&T) took a chance on Apple, like you said, due to Steve's leadership skills.

I think Apple at this point is such a behemoth that the content providers will flock to them and not vice versa.

Steve was a pimp. It's a shame that Cook hasn't been able to pull this off over the past few years.

However, content/media/distribution/telecom companies haven't been standing still. They have been busy merging and acquiring.

Comcast made sure to acquire content in NBC Universal. AT&T acquired DirecTV and the rights to NFL. They will soon be offering an OTT offering over mobile. There have been others and there will be more. Even Google and Amazon have been improving their offerings.

This is no longer about technology. This is about staking territory and completing a vision. This is where Tim Cook is weak and is getting outplayed, IMO.

Apple needs to make a splash and "think different" if they want to own this market like they have with music.

 

[Abazigal]

the "iPhone market"? Apple is the only one making iPhones.

My point exactly.

The market seems to have segmented itself into the extremely profitable iPhone market, and the less profitable Android smartphone market (which is currently suffering from communisation and rapidly diminishing margins).

Being the only company who can legally sell iPhones, Apple is free to dictate pricing (up to a certain point). Apple has also managed to sufficiently differentiate itself from the competition through the Apple ecosystem, and all these come together to form a unique offering that many people appreciate and more importantly, are willing to pay a premium for.

The same evidently cannot be said for the Android market.

 

[SDAVE]

Steve was a pimp. It's a shame that Cook hasn't been able to pull this off over the past few years.

However, content/media/distribution/telecom companies haven't been standing still. They have been busy merging and acquiring.

Comcast made sure to acquire content in NBC Universal. AT&T acquired DirecTV and the rights to NFL. They will soon be offering an OTT offering over mobile. There have been others and there will be more. Even Google and Amazon have been improving their offerings.

This is no longer about technology. This is about staking territory and completing a vision. This is where Tim Cook is weak and is getting outplayed, IMO.

Apple needs to make a splash and "think different" if they want to own this market like they have with music.

Indeed, instead they're just making their products smaller and faster. I get the future is thinner/wireless...but....do we really need an iPad Pro?

 

[Dmunjal]

Indeed, instead they're just making their products smaller and faster. I get the future is thinner/wireless...but....do we really need an iPad Pro?

The IPP was a response to the SP3 and other W10 hybrids. Unfortunately, Apple seems to be playing defense lately. If they're going to follow, at least make a better product.

 

[SDAVE]

The IPP was a response to the SP3 and other W10 hybrids. Unfortunately, Apple seems to be playing defense lately. If they're going to follow, at least make a better product.

It's just a bigger iPad.

iPhone 6/s Plus was also a response to Samsung. Although I won't lie I do like the 6s Plus. I had the 6 before and prefer the Plus.

 

[Max(IT)]

The Nexus 6P is as good as anything Apple has produced. At almost half the cost.

It costs half because it worths half of an iPhone.

 

[Max(IT)]

You really need to broaden your horizons. You have a very narrow viewpoint. Crappy to you is not crappy to others. Stop drinking he apple Kool aid and stop putting others choices down.

Narrow viewpoint? Yes it is. When my money are involved, I'm looking for quality and user experience. So I'm avoiding Samsung and huawei

 

[farewelwilliams]

My point exactly.

The market seems to have segmented itself into the extremely profitable iPhone market, and the less profitable Android smartphone market (which is currently suffering from communisation and rapidly diminishing margins).

Being the only company who can legally sell iPhones, Apple is free to dictate pricing (up to a certain point). Apple has also managed to sufficiently differentiate itself from the competition through the Apple ecosystem, and all these come together to form a unique offering that many people appreciate and more importantly, are willing to pay a premium for.

The same evidently cannot be said for the Android market.

but they don't control the phone market.

 

[Abazigal]

but they don't control the phone market.

As I have said, Apple controls the part of the phone market which matters.

 

[tkwolf]

It's not a hump, just a protrusion you guys.

 

[Dmunjal]

It costs half because it worths half of an iPhone.

As I said earlier, thanks to people like you, Apple has immense pricing power to charge whatever they want. Because there will always be people who think the iPhone is worth twice what the competition is asking. Great business if you can get it.

 

[farewelwilliams]

As I have said, Apple controls the part of the phone market which matters.

that's not what I'm debating. I said Apple doesn't control the phone market. if Apple doesn't control the phone market, it's still very easy for users to switch to Android. in contrast, it's not very easy for Comcast customers to switch to another ISP.

 

[Abazigal]

As I said earlier, thanks to people like you, Apple has immense pricing power to charge whatever they want. Because there will always be people who think the iPhone is worth twice what the competition is asking. Great business if you can get it.

You are welcome.

 

[BlackDuke07]

I guess I'm alone in that I actually think the case looks good. *ducks*

I like the look of it! I think the way it work well with iOS and the way it wont feel so bulky in the hand versus full battery cases are plus points of the case. If this had been around at launch I wouldn't have got the Plus version of the iPhone.

 

[PowerBook-G5]

I like the look of it! I think the way it work well with iOS and the way it wont feel so bulky in the hand versus full battery cases are plus points of the case. If this had been around at launch I wouldn't have got the Plus version of the iPhone.

I agree with this. I am able to upgrade my phone in February and have been leaning toward the 6S Plus, mainly for the battery life improvements. The problem is that the phone is just too damn big for me. Now that Apple has made a battery case (Which I think looks great, and charges via Lightning), I'll be going with the 4.7" 6S.

 

[Keerock]

Your daughter should not need this...in school she should NOT be using the phone, hence saving battery life

Jebus the fargin' deal it's that it's fargin' ugly and does NOT solve any problem that were't solved by better alternative.

My point was it is the best and easiest extra power add-on for the iPhone. Too bad so expensive.

 

[8692574]

My point was it is the best and easiest extra power add-on for the iPhone. Too bad so expensive.

I am sorry, but i do not buy this "easy" feature... i mean how hard is it to slide a phone in ANY case (either with power or without).

As you said too bad it is expensive, hence there are "better" (in this case i would say better than best) alternative, who cost less, give you more power and are as easy to use as this one, the fact is that they do not have an Apple logo on it, I understand (and again if your daughter cares more about the brand than the "end result" of getting better battery life then there's another problem).

 

[Keerock]

I am sorry, but i do not buy this "easy" feature... i mean how hard is it to slide a phone in ANY case (either with power or without).

As you said too bad it is expensive, hence there are "better" (in this case i would say better than best) alternative, who cost less, give you more power and are as easy to use as this one, the fact is that they do not have an Apple logo on it, I understand (and again if your daughter cares more about the brand than the "end result" of getting better battery life then there's another problem).

Ok, to answer you question, it can be hard. And that was my point. Apple made it dead simple with this.

Have you tried any of the others? Otter, Mophie etc.? Some have fitting problems, and are hard get on and off. Some have misaligned or non working pass throughs.

Snapping hard clamshells on an off is not fun.

So please do share the battery case that is as easy to use. It will help me shop in the future.

Where did you get any info that my daughter cares more about brand? or me? Wow, you are reading way too hard between the lines and coloring (I think with a crayon) my words with your own narrative. Keep judgements out of your comments for which you have zero evidence to back them up. I'm sure you would not appreciate attempted snide remarks (see my crayon comment?)

You're trying to make me a fanboy, I'm not. I made a simple statement that Apple made this the easiest to use battery case.

 

[8692574]

Keep judgements out of your comments for which you have zero evidence to back them up. I'm sure you would not appreciate attempted snide remarks (see my crayon comment?)

I find your crayon comment quite funny thank you very much, but i think "you are reading way too hard between the lines and coloring (I think with a crayon you borrowed from me) my feelings with your own narrative"

It was nothing personal from my side (but the fact you felt it was means i was onto something wink wink), just pointing out the obvious, any battery case is as simple as the Apple one. it's a case, and if someone have difficulties putting on a case, any case, he /she should probably NOT have a phone (ANY PHONE)

You're trying to make me a fanboy, I'm not. I made a simple statement that Apple made this the easiest to use battery case.

I am sure you can manage to make yourself look like one without my help.

So please do share the battery case that is as easy to use. It will help me shop in the future.

I would suggest a case but i dunno if you would be able to put it on, i don't want to upset you.

 

[WigWag Workshop]

I like the fact how easy it is to put on/remove.