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Tim Cook: Our Objective With Apple Watch Is to Change the Way People Live Their Lives
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This has been Apple's strategy all along. While I think it will have a great interest to people, I'm not sure this will be as revolutionary as the iPhone, iPod, or even iPad.
It has some great potential, but also some great drawbacks, including a battery that will not last for the entire day.
Again with this?
I think rumours indicated it would last 20 hours? Technically less than a 24 hour day, but still: If you put it on at 4am, it won't need charging until midnight.
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Ha! This is brilliant.
The best comment there has to be: "I'd call it the Cube 2.0 as it wont sell, and be killed off in a short time...and it's not really functional."
Or: "All that hype for an MP3 player? Break-thru digital device? The Reality Distiortion Field™ is starting to warp Steve's mind if he thinks for one second that this thing is gonna take off."
Battery life of anything under a week is still a joke for a watch.
They should have built a monochrome e-ink version with a couple of months battery life.
My e-ink watch has been going for about 3 years now on the same battery and always-on display.
They should have built a monochrome e-ink version with a couple of months battery life.
My e-ink watch has been going for about 3 years now on the same battery and always-on display.
IT Can track alright. For couple hours. Then you need to charge it. If you can't trust the device to last you at least one full day of 24 hours of use its a gimmick. And when I say use I don't mean sitting on a wrist telling time and doing nothing else.
At the moment the battery life is just a rumour, but even if true, the Watch will not be used every second of every day. We don't walk around constantly looking at our watches. I don't mind charging at night time it's when i charge my phone anyway, i don't need my devices when i'm asleep. Let's just see what
have for us first, after all there are a few things that are still secret.
19 hours is what Apple states, which typically in the past when a manufacturer gives battery estimates is wildly optimistic. You may have an issue with my statement but yet, its a fair criticism.
Thats the point. People regularly spend hundreds of dollars on less. Apple watch isnt even close to being rolex expensive.
I'm not sure being able to listen to music while on-the-go qualifies as "changing the way people live their life". So to me, mp3 did not really change that much. Don't get me wrong, I love it. It changed the way I listen to music and eventually the way I buy it, but not much more. The smartphone and tablet computers changed the way I use email, calendar and pretty much everything reagrding internet, but still it was over a very long period of time, combining multiple device categories from a number of vendors, a complete overhaul of software infrastructure and evolution of my and other people's mindset. It's not about a single device, it never is. It's very difficult to see how this watch would be more important than the smartphone, and even the smartphone still is not a device that every person in the world absolutely needs in order to live.
Huge words from Mr Cook.
Huge words from Mr Cook.
I dont care. All I know if it's got the stamped on it then I will want to/probably buy one. 
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Apple doesnt expect or necessarily want you upgrading all devices every year.
stamped on it then I will want to/probably buy one. ----------
Apple doesnt expect or necessarily want you upgrading all devices every year.
Actually Apple haven't made any official claims for the battery life only that you will need to charge it daily.
The 19 hours rumour came from an insider who spoke to 9to5Mac.
4 years later with a vastly improved product . Yes I do see that happening for the apple watch as well.
Some people do, I'll be the first to admit, I'm not the most knowledgeable in terms of watch demographics. Yet I do think the apple watch is very expensive - too much for my budget. Watches today are more of a fashion statement then a time keeping device.
We'll have to wait and see how the consumers react to the watch, and whether its viewed as more then a fashion statement or a product with a fruit logo.
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True, but I think the 19 hours rumor is fairly solid, but I'll grant you that its not apple's official statement.
My MS band watch had a stated battery life of 2 days, it lasts 1/2 that. Same with my fitbit Surge. Lasts half as long, time will tell about the apple watch.
You need to look back in time at every major Apple innovation of the last 14 years. People always react negatively no matter what. If Apple listened to that, they would've gone out of business by now.
The thing is until it's actually tested in real world use, or even until Apple actually announce a battery life more than "you'll wind up charing it daily" we don't know. So to say it has a "massive drawback" because it won't last all day is pessimistic, or at the very least, premature.
If the rumours are 19 hour battery life, but really it's 15, that still takes you from a 6am start to 9pm.
Hilarious. These are guys making tens of millions a year running companies doing billions of dollars in business, one of which is the largest and most profitable company ** in the world. ** You are a guy with time to comment on macrumors. But you stand in dismissive judgment of Cook's talent.Yes, however, IMO, Tim is starting to believe otherwise. I'm not saying it's bad for Apple. While Tesla and Apple actively poach each other, IMO it's the innovative types Apple is loosing. Tim is frustrated over loosing this type of employee to Musk. Musk is enamored with SJ. Tim feels he needs to prove he can keep this talent at Apple as SJ did.
This is simply my opinion. Apple is in a fluid state. It's core is changing. All companies go through a process from start up onward. Tim is perfect for where Apple is today.
I think loosing tomorrows talent to the likes of Musk gets under his skin in a big way.
I've been writing code on and for Apple machines since 1982, and a shareholder since 1997. Tim Cook is a brilliant CEO and every bit as skilled as Musk or Jobs in a less flashy way. Apple stock put my kids through college and it's done better under Cook than under Jobs. They make the world's best phones and computers. They are the world's best known brand.
All the know it all snark here about what Cook or Apple should do or how dumb they are or whatever is laughable. The watch will be a giant hit. It will sell tens of millions in v.1. Apple does not make massve marketing errors.
All those features aren't coming with Gen 1. Apple will piece mail them to us depending upon how fast Samsung and various other Android vendors can copy the features.
Apples desperate for lightning to strike twice in the way of a new income stream. At least Tim Cook is, in order to squeeze out from under Steves shadow. Though I think the Apple watch is merely a trinket of the bourgeois with money to burn, eventually to be left in the drawer.
Because it's not 2001 anymore. A 32" 720p LCD TV back then was between $1000 to $1500. And all you have to do today is pull out your phone; the watch is just a repeater that relies on the phone you already have.
I love my LG G watch only because it was $79 with a $50 Google play credit. It sucks at the retail price of $229. Not only does the price of the Apple watch stinks but also the interface is confusing and not clean. I was impressed initially but I went limp after the announcement.
I was corrected, I thought it was what Apple announced. Its not a reversal, but a correction.
Still, I stand by my words, 19 hours at best is inadequate imo
So, I get up at 6, go to work, use my watch, and then decide to go out to the movies, and a dinner. The watch dies at 9:00pm.
Doesn't seem too good, not for a 400 or 500 dollar watch.
I don't understand how so many people accept such a short life span on a very expensive product. Yes, so far its only rumors, but its on topic, because it hard to have a life changing product when said product may not last the entire day.
I missed out on the $50 credit - but I found it on Groupon for $79. At that price it was worth checking out. I happen to like the LG G watch a lot as an upgrade (in some respects) to my Pebble. I wouldn't say it "sucks" at $229 - but at that price, I personally would never have bought it.
Ultimately I believe that those that buy the watch (for the most part) will find great use, or invent ways to use it as part of a natural reaction (cognitive dissonance).