Tim Cook: Our Objective With Apple Watch Is to Change the Way People Live Their Lives

[Tankmaze]

Funny thing is, if you look at this thread almost 14 years ago

https://forums.macrumors.com/threads/apples-new-thing-ipod.500/

It's almost the same with todays comment for the apple watch.

 

[BvizioN]

I share your full marathon concerns but the Apple Watch will survive in the rain. Just don't jump into the sea after your run as is tradition for some marathons.

Sport Edition could very well have some level of waterproof for sport activities. We will find out soon.

 

[ZCT]

Apple is a normal consumer mass, and I mean MASS market brand.

Rolex is not.

You cannot use one to compare the other.

That's like saying, well, I don't think Fords new car is dear, hey people spend over $200,000 on a Lamborghini, and the ford can carry 2 more people,

I don't think that's entirely true. Apple may be a mass market brand, but they are on the higher end. Any of their computers are more expensive than their PC counterpart.

Rolex now churn out 2000 watches a day. That's 730,000 a year. Not exactly a tiny niche product.

In any case I don't think Apple is trying to compete with Rolex, they are, like they have many times before, creating a new market.

I like watches, I wear a mechanical watch from a premium company, but this product has my interest. I like the fitness concept, I like the incredibly accurate time keeping concept that will be great when I travel through multiple timezones as I do a lot. I like the idea of being able to see on my wrist who is contacting me to see if I need to get out my phone and deal with it.

I'm genuinely curious to try this watch out and see how it performs. Either I'll like it and wear it all the time, some of the time, or I'll ditch it and go back to my trusty Omega. In any case, Apple have got me interested in this. And at least from what I see in the videos, the quality, design and attention to detail is on another level from other smart watches that have tried to make it.

 

[BvizioN]

All I know is the Watch is going to sell like crazy. What it can and can not do out of the box is 100% irrelevant. All Apple product launches come with a built-in audience (in the tens of millions) ready to pounce on the latest, greatest Apple product. Apple knows this. Apple likes this. Apple uses this (as they should). I continue to grin at all the pre launch nay sayers who seem to forget every Apple product launch since the iPod - where it is widely predicted that [insert product name here] will be huge flop, that no one wants it, that I have no use for it. Yet every time, records are shattered and the before mentioned nay sayers all fall right in line with the rest of us. It's pretty comical. The success of the Watch will be no different than any past launch: sold out preorders followed by several months of backorders and eventual quarterly earnings that impress Wall Street.
Just... Watch...

Spot on.

I read to some comments in here and I know that almost 100% sure people are going to come back and make fun of these comments in a very near future. Seriously, some people are so naive.

 

[Donoban]

Change the way people live their lives at $349 STARTING price? That's a good top of the line price, but starting price, entry level? Not on your rich life sir.

Nah, it's not going to change anything for me. It's not that much effort to pull my phone out of my pocket if I need to do "smart" tasks. I mean, this is at the end of the day, an accessory to the iPhone. It can't stand alone even. Not only that, if it requires bluetooth connectivity or anything like that, it will be an accessory that just depletes the battery faster. And I'm not even about to try typing on my wrist, or reading extensive work emails on it.

Nice novelty for people who have the definition of disposable/unwanted income, but this isn't the "iPod" of today. At best this is the iPod Hi-Fi of today.

Edit: And "Can't live without"? That's a bit strong. I mean, I love my iPhone 6 Plus. Thoroughly enjoy it, as well as my iPad Mini 3 and my MacBook Pro, and all my past Apple devices. But I could certainly live without it. And it's far more useful than the watch will be. Hyping something too much can actually be damaging too. It builds excitement in ignorant folks who will be let down when they realize it's not only something they could live without, but also something that adds little if anything to the Apple experience they already had.

You complain about the price then admit you own a range of other latest model Apple gadgets... Come on mate, you ain't convincing anyone other than yourself.

I'm putting my money on you buying an apple watch, if not on launch day within the first month.

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Funny thing is, if you look at this thread almost 14 years ago

https://forums.macrumors.com/threads/apples-new-thing-ipod.500/

It's almost the same with todays comment for the apple watch.

Many many many Lolz were had. GreAt find.

 

[OLDCODGER]

Run?

There's a car for that.

 

[Donoban]

God, I hope TC was joking about this.

"He also pointed out the feature that pings people when they've been sitting for too long, which he sees in use on a daily basis at Apple."

This is a device looking for a problem to fix...#

oh gawd, sif you ain't buying one. Now that's funny, an Internet guy looking for a problem to justify the purchase.

 

[jtrenthacker]

The battery life is disappointing, but the thing that ruined my excitement for it is not being able to use it as a stand alone device. I was looking forward to using it when I run and workout but the damn thing doesn't even have gps. If I have to have my phone to use any of the apps on it, what's the point? I'll just take my phone on a run.

 

[BvizioN]

Do you think the iPod would of been so great if the songs were stored on an Apple MacBook which you needed to carry with you, as the music was streamed from the MacBook to the iPod ?

Say what? This is one of the stupidest analogy I have read here recently, sorry. MacBook was not designed to be in your pocked most of the time. Phones are. And they are so slim and light now that you even forget it's in your pocket, hand bag, purse, briefcase, jacket, or wherever. You seem to forget that mobile phone also is designed to be with you (mobile) and not sat in your desk or in your drawers. How many people do you think have a problem with having their mobile phone on them? I don't know anyone, do you? So I don't get why is such a big deal having the wrist worn smart watch communicating with a phone that also is with you?

 

[Donoban]

Without a battery life longer than a few days, the only thing it will change is how often you have to run to a power outlet to charge another gadget.

If the reports of hours-long battery life are true, this thing is dead on arrival.

And if you have to charge it overnight, how do you track your sleep, which is an integral part of health tracking?

Tim Cook could at least enlighten us how this is different and better than the rapidly growing number of Android Wear devices, none of which have gotten any traction so far.

Oh man, are you ever happy? First point, don't think so man. Second, it is going to be a huge success, third, integral part of health, you meaning going to bed early? Lolz, forth, Tim doesn't owe us anything at this stage, the hype is still building.

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Advertising the hour prompt to move as one of those life changing items doesn't sell this to me. My fitness band already does this...

Yeah but odds on your fitness band sucks compared to Apple watch

 

[Lestdog]

People (myself among them) gladly paid $399 for an MP3 player in 2001. Why wouldn't they spend less than that for something that does a lot more today?

Because you already have an F'n phone in your pocket that already does the same thing.

 

[BvizioN]

Right. Let's just kill ourselves right now.

Puuuuhhhhhlllllleeeeeeze.

Can't wait to see the first batch of hyper dorks trying to watch a movie or surf the web on the puny watch screen. Free comedy.

Actually free comedy is what you and some others are providing with your comments Thanks for the laugh. I will make sure I will come back several years after to read more for even bigger laughter

 

[k995]

Funny thing is, if you look at this thread almost 14 years ago

https://forums.macrumors.com/threads/apples-new-thing-ipod.500/

It's almost the same with todays comment for the apple watch.

And after that it took apple 4 years and several new models before they sold any serieus amount of ipods .


And gues what most comments were correct, too expensive, firewire & OSX only,...

 

[diazj3]

wow, what a wonderful piece of modern b.s./marketing statement...

other than some suckers' lives will change because now they will have to also charge their damn watch every day, I fail to see how this will bring meaningful changes someone's life... sorry Tim.

 

[BvizioN]

Human civilization has survived for a long time without an Apple watch, and you will continue to be just fine without one.

Of course they have. They have even survived without personal computers, without smart phones, heck.... they have even survived without electricity. So what's your point? Bring up the dark ages because humans civilisation have survived it just fine?

Anything that makes life easier is welcome. Smart phones have changed our life (well, at least mine) because things like banking for example or booking tickets or shopping, or what not, had to go into places and waste hours of my time to do it. Now it's in the palm of my hand done instantly. And now am much more connected to my family and relatives/friends and all people important to me across the world. Will I survive without my smartphone? Sure. I guess I just won't drop dead.

So do we die when the battery runs out?

Do you die when your smartphone battery runs out? Don't answer that. The fact that you are here writing in this forum means you are still alive.

 

[billystlyes]

Sleep tracking? How is that going to work? You need to charge it every night for that whopping 2-4 hours of usage the next day...

 

[OllyW]

Funny thing is, if you look at this thread almost 14 years ago

https://forums.macrumors.com/threads/apples-new-thing-ipod.500/

It's almost the same with todays comment for the apple watch.

The Watch has also attracted similar comments to the ones posted in this thread from just over a year ago.

 

[Michael Scrip]

Funny thing is, if you look at this thread almost 14 years ago

https://forums.macrumors.com/threads/apples-new-thing-ipod.500/

It's almost the same with todays comment for the apple watch.

Yep... you can substitute any talk about iPods and MP3 players in that thread with Apple Watch.

revolutionary?

There are already two products similar to this on the market. The Nomad Jukebox and the Archos Jukebox which can come with a 20 gig HD. The iPod is obviously alot cooler and has firewire, but it is far from revolutionary. I for one am disappointed and think that apple is making a mistake by trying to get into this market.​

Highlights:

"There are already similar products on the market"
"This is far from revolutionary"
"Apple is making a mistake by entering this market"

Then the iPod went on to dominate the MP3 player market.

 

[doelcm82]

Funny thing is, if you look at this thread almost 14 years ago

https://forums.macrumors.com/threads/apples-new-thing-ipod.500/

It's almost the same with todays comment for the apple watch.

For those who were five years old then (and those with short memories), this is a great example of what a crushing disappointment Steve Jobs was to those who really counted, or at least to those who thought they really counted.

Give it up, Steve, you'll never be John Sculley. Apple was right to kick you to the curb in the first place. This iPod thing is proof that Apple is doomed.

 

[hans1972]

Tim Cook could at least enlighten us how this is different and better than the rapidly growing number of Android Wear devices, none of which have gotten any traction so far.

It will work with iPhones! Therefore it will be much better for iPhone users.

 

[Oflife]

My Galaxy Note 4 already does all this...

...Samsung's S-Health app (which is pretty cool) tells me just about everything medical. Best of all, I don't need another device.

This is why I get annoyed at Apple. It's not the Apple Watch doing the work, it's the iPhone 5, 5S, 6 or 6+. So the watch is a heart monitor and a display, for £500 that requires a £500 phone. £1000. ($1300?)

Ouch!

 

[saschke]

Change the way people live their lives at $349 STARTING price? That's a good top of the line price, but starting price, entry level? Not on your rich life sir.

Nah, it's not going to change anything for me. It's not that much effort to pull my phone out of my pocket if I need to do "smart" tasks. I mean, this is at the end of the day, an accessory to the iPhone. It can't stand alone even. Not only that, if it requires bluetooth connectivity or anything like that, it will be an accessory that just depletes the battery faster. And I'm not even about to try typing on my wrist, or reading extensive work emails on it.

Nice novelty for people who have the definition of disposable/unwanted income, but this isn't the "iPod" of today. At best this is the iPod Hi-Fi of today.

Edit: And "Can't live without"? That's a bit strong. I mean, I love my iPhone 6 Plus. Thoroughly enjoy it, as well as my iPad Mini 3 and my MacBook Pro, and all my past Apple devices. But I could certainly live without it. And it's far more useful than the watch will be. Hyping something too much can actually be damaging too. It builds excitement in ignorant folks who will be let down when they realize it's not only something they could live without, but also something that adds little if anything to the Apple experience they already had.

Muahahahaha. Quoting for later reference.

 

[pdaholic]

Why would you have the screen lit up for the whole race? I do feedback via my headphones and glance at the pace when I'm unsure.

I'd be more worried about cold weather - the watch will be fine in the rain. The iPhone froze on mile 6 of the Seattle Marathon for me. It was 27 degrees for the whole thing. Boy did I miss my music and thank god for Pacers.

I'm constantly looking at my time when I run. I really don't like any verbal feedback from the running apps.

 

[MH01]

I just did a half marathon in pouring rain with a waterproof Pebble watch on my wrist and my iPhone strapped to me in a plastic bag. The Pebble was really helpful. The Apple Watch isn't waterproof and I even wonder if having the screen lit up that long (especially for a full marathon) would drain the battery too quickly.

Depends on how fit you are. The elite runners, will be fine, others may have to stop by a Starbucks, tweet and update thier progress on the iPhone they are carrying to support the watch, while it charges up

 

[pdaholic]

Apple Watch is water-resistant which includes wearing it in the rain but not taking a shower with it. So a heavy rain for several hours might just damage it but I would expect anything less extreme than that would be fine.

And why couldn't you just turn off the screen on the watch? It automatically turns on when you lift your wrist up but of course there is an override to turn off or change that sensor switch behavior.

The race I ran a couple of days ago was like taking a two hour long shower. Apple watch wouldn't have survived. I like constant feedback when I'm running. If the mechanism to turn the backlight on by simply raising your hand is able to discern between that and the up and down movements of the arms while running, then I'll be impressed.