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Tim Cook Profiled in New Biography as 'The Genius Who Took Apple to the Next Level'
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I don't know if you want to split hairs then Apple is just not AS innovative as it used to be. Merriam-Webster defines the term "innovation" as the introduction of something new. This could be a new use for an existing thing or it could be creating a brand new thing. Let's say Apple has been adding improvements to existing things, but hasn't really been inventing any new things. Even the Apple Watch is just an iPhone on a wrist. Again they have had more recent successes in the evolution of accessories and not with the revolution of brand new ones.
You tell me what is more innovative – revolutionizing how people buy computers or music...or snazzy new earbuds and tiny iphones/ipods you wear on your wrist.
And their computers are lagging behind. Their flagship products...they basically take a back seat to all of the iOS products.
It was Jobs who dropped “Computer” from the company name...
I think some of Apples moves might have caused some hate. I'm not sure if Tim Cook is the person that is responsible for all of these things. I'm sure investors are happy and Apple becoming the most valued company in the world is a feat.
But a company that considers itself to be "green" and charging top dollar for a computer that is not nearly the best and using older generation tech and gluing everything in so its not user upgradable makes for some confusion to say the least.
Apple's current direction is confusing to say the least.
the company thrived despite Tim Cook. The iphone sells itself.
In a few months time the new Mac Pro will be out and I am sure you'll find a laundry list of reasons why it is no good. The company was headed towards a mobile future while Steve Jobs was still alive. Tim Cook just continued on what Jobs was doing.
Yes shame to see what they've done to the Mac..I think the mac mini and the new iMac are good if you buy them used.
But making the mac so you can't upgrade seems like you are punishing the buyer!
Evidently Cook is trying to kill off the Mac?
I'm afraid you don't get my point. Couldn't care less if it was Steve Jobs, Tim Cook, Bill Gates or whoever. I'm not a fanboy (never was), I just buy things that suit my needs, apart from the branding on the case. It just coincided it was Apple for a few decades, and if any other manufacturer meets those needs in the near future, I would switch without any regrets.
That being said, I'm not gonna talk about what the next Mac Pro could be. They can switch back to the fully modular Pro workstation with no issues, like it used to be back in the day, and I'll be happy and buy it. But at the moment I'm talking about the present state, and it's not good. Simply as that.
I don't think this book is worth the cost of the paper to print it
Would love that. I just hope when they say “modular” they don’t mean proprietary modules made by Apple. Let’s go back to third party upgrades.
I know right?
The key founder had to be on his death bed before getting his Autobiography written, while the other remaining lasting founder of Apple, I don't believe has an authorized autobiography as of yet.
Tim seems very egotistical with this latest venture ... almost screaming and dieiing to drive out Jobs from Apple exempt in yearly remembrance speeches and key milestones of product launches' "We honour him, we remember him, we miss him and love him so much at Apple".
Left who behind?
Must be the reason why Google is coming with a copy of 3D touch... while is getting rid of it.
Yeah, decades behind.
Some do not know who they’re talking about!
Indeed. They are basically spitting on the Mac, and all of its die hard users. The Mac and the Apple II's MADE Apple, period. This cannot be disputed. Some of the younger folks think that the iPhone/iPad/iPod made Apple, and this could not be further from the truth. Those products brought Apple back from the dead, along with Steve Jobs re-taking the helm, however they did not make Apple.
That’s not how any of this works. You don’t maintain a lead on the most lucrative business in the world, faced with competition from the other largest and most innovative companies releasing product after product, helmed by other super smart people by doing nothing. In Cook’s tenure as CEO they’ve also decimated Android Wear watches and Android tablets. Their worlds most lucrative music store was disrupted by a new streaming model and now they’re winning that again. Companies don’t run themselves. Choices are made every day and Apple, for all its faults, tends to make more good ones than anyone else.
It’s undeniable the contribution that Tim made to Apple. It doesn’t matter if you are the most ardent critic of him.
One of the best posts on this thread. You've managed to be constructively critical without being snarky and hateful. You have touched on the things that have dissatisfied people to the point they've become embittered. But you didn't descend to an ugly level to do so.
My feelings about Tim Cook are very mixed, and rather complicated. I think it's time for a change, too, but I'm rather reluctant to see what the replacement might do.
Apple by no means has hit rock bottom but in the wrong hands it very well could. I think Tim Cook could still turn things around if he would get his head back in the game.
For crying out loud Steve Jobs left behind enough interviews spelling out exactly what traps to avoid, yet Tim Cook has in the last few years managed to fall into just about all of them.
Still, look how big Apple is now; that's impressive growth and Tim Cook deserves more respect for keeping things not only together after Steve died, but upwardly mobile for a time.
Now he needs to course correct himself. I just wonder if he cares to, anymore. I don't know the man nor what motivates him to get up and put himself through all the stress of his position. He's only a couple of years older than me, but he's got a lot strain etched into his face that I won't have until I get a few more years of dealing with teenagers!
I hope the book gives some insight into where his mind and heart have been in recent years.
You're both missing the point and sound like belligerent politicians. Some of those things are gimmicks and some will likely pave the way for a more useful application that isn't a gimmick. It's not a mutually exclusive scenario that ends where it starts.
Features can be innovation, too.
You know this isn’t an autobiography, right?
It could easily be argued that Woz was the key founder. The early years were mostly Jobs selling Woz’ inventions.
Also, this:
https://en.m.wikipedia.org/wiki/List_of_artistic_depictions_of_Steve_Jobs
Look, Jobs was a corporate executive, not a vengeful god. What other company, other than Scientology, do you see going on and on about a dead founder? I think Apple spends too much time trying honor Jobs. It’s not healthy...
I'd love to see another historical reinstatement at Apple; Let's give Scott Forstall the reins and see if he could steer the company back to the Apple of yesteryear. Sure it could fail, but so's the current leader and Forstall always had a bolder vision than how to maximise values in a spreadsheet.