Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
The teenagers should accept it, because Apple gets a lot of theft from the stores, and kids bending several iPhone 6 Plus phones in the store whilst filming it.
Race and colour has NOTHING to do with it what so ever.
Apple has made it about colour and race instead in response to others who did.

I watched the video on the website linked from this article and did not hear one single solitary word uttered about the teenagers race or colour.

Security or store staff eject people from stores all around the globe every day, theft is massive and costs them a lot, Apple have nothing to apologise for IMO.

Just my 2 pennies in the utterly PC nuts world we live in.
 
Last edited:
I am usually not on the PC bandwagon, but the video was clear and someone really needs to be fired over that incident. PERIOD.

The trouble with this video is its only showing a small, possible edited, part of the complete situation. There must have been a reason the security guard was concerned about them, and I doubt race had anything to do with it.

We don't know the full story.
 
"Hey guys. . . your behavior isn't acceptable and you're disturbing other customers. We have to ask you to leave"

Acceptable ^

"These guys feel you might steal something. . . ."

Unacceptable ^

Why do we live in a world where people honestly think it's ok to shrug this off? I would've preferred him to just say "Guys because you're skin color is mostly the group that commit crimes, we can't let you back in. People are worried that you might rob everyone in the store!!" Of course I'm being extremely sarcastic, but since when does your skin color dictate your intent?

Lol, "These guys feel you might steal something" Wow. That Lady Gaga song is so fitting for this thread. . .
"Till' it happens to you, you won't know how it feels. Till' it happens to you, you won't know, it won't be real."

(PS. I don't blame Apple for this mishap, by the way Tim didn't need to address this in my opinion. The employees involved shouldn't lose their jobs over this either. We just live in a sick world and until we acknowledge the small things like this regarding race, we will never be able to tackle the bigger issues.)
 
Last edited:
They will never open an apple store in compton, inglewood, or south central for the same reasons grocery stores didnt after the 91 riots

The funny thing about the word "never" is it's not final.

People never saw Brooklyn becoming the brand that it is today, except for us natives. Though now Williamsburg is about to have an Apple store after decades of people thinking, never.
 
I hope this part of the story doesn't get lost in all the online rage:

The young men said the Apple employee apologized to them and that alone was sufficient.
 
  • Like
Reactions: apolloa
Is it clear, though? There's two sides two every story. If a group of similarly-aged white kids with backpacks came into an Apple Store simultaneously, as a store owner I'd be concerned, too. Don't get me wrong - I'm NOT saying what the store owner did is right, but I'd certainly be interested as to what happened before they were asked to leave.

So, it's what.....their age? Kids of that age should be barred from Apple Stores?

Or is it the backpacks? Kids carry backpacks. Heck, adults carry backpacks. This is grounds for barring them from a store?

You need to just be real for a sec.
 
  • Like
Reactions: SirCheese
I see no problem with what the employee did.

He identified the group of children with backpacks as a threat to the Apple Store, and decided to eliminate that threat by asking for them to leave. Any group of people that moves as a pack is a potential threat, and tends to be intimidating to other customers. There will have been several factors that led to the request, not least, the presence of several large backpacks.

Just as Apple, under Tim Cook, exercise their right to search the bags of employees without restriction, so they exercise their right to remove members of the public from the store. Tim should be proud that his employee did the right thing, and the employee should be rewarded with a pay rise or bonus.

I'm curious, what is the difference between "moving as a pack" and simply walking around with friends and family, as most people do...?

Also curious as to why kids wearing backpacks would seem odd or alarming. Also curious why any of these (completely unremarkable things) would warrant ejection from the store rather than just keeping an eye out, as usual?
 
  • Like
Reactions: SirCheese
Like some others, I wonder what any footage before this incident might show. Perhaps the reason nobody seems to have been fired is because it actually looked just like one or more of these guys was trying to steal something, but Apple are too embarrassed to say? If so, they would have been thrown out like anyone would be, but with this bit caught on video, it is assumed to be a racist incident with guys being thrown out just because of the colour of their skin.
 
Last edited:
I am usually not on the PC bandwagon, but the video was clear and someone really needs to be fired over that incident. PERIOD.

Its in Australia, and shock horror US laws do NOT apply there.
I am sure that Apple is working within Australian law, Australian employment law, etc.
 
  • Like
Reactions: mrsir2009
These customers need to give Tim Cook a list of demands, including that he "admit his white privilege" and resign.

;)


I really hope you are being facetious. LOL. :rolleyes:

Tim Cook stepping down? It wasn't his fault. If everytime someone made a mistake and they got fired or resigned there would be a lot more unemployed people. White Privledge? Tim Cook worked hard to be where he is at. Even if he had wealth. It's like ok we put someone less fortunate in there who doesn't know how to run a company just to save face? :confused: Steve Jobs would never have approved of your comment. :p
 
However there is one part that does bug me, the part where Tim mentions Apple Stores benefitting the community around them. I'm pretty sure Apple is just one of many corporate giants who continually avoid paying proper taxes in the countries in which they do their business - taxes which go on to benefit the people of that country. Apple should be at the forefront of what is right and ensure they are paying all correct taxes, in their full amount and declared in the right country. It's not a lot to ask from a company who basically have all the money in the world. Apple have the power to set a good example and set off a chain reaction.

So you equate paying taxes as "doing right"? Do you hold your government to the same standard about how they spend those same tax dollars, or are you singling Apple out here? How much of that tax collection goes to unnecessary government expenditures that benefits nobody but themselves? Apple has clearly stated that they pay *all* taxes that are required *by law*. They have never avoided paying taxes that they were lawfully required to pay. That would be unnecessarily risky. If a community extends a tax incentive for them to invest into that community, why not accept it? That community still benefits, not through tax dollars, but through Apple's direct investment.
 
  • Like
Reactions: tgara
What do you expect? for black people to just take being discriminated against? Frankly Cook should've fired everyone responsible. saying all this wishy-washy ******** about "values" to people on another continent, in another hemisphere of the world doesn't mean a single god damn thing.

First up: It's just plain wrong.

BUT...

Let me tell you from experience that Australian stores treat everybody as a potential thief no matter their colour. Don't believe me? I've been stopped a minimum of 3 times in stores and I look nothing like the students in this video. It's not as bad as it use to be, but at one point it was so bad that you couldn't even leave a supermarket with a bag without a full on bag check. Costco has nothing on the policies of lots of Australian stores. You are guilty until proven innocent.
 
These customers need to give Tim Cook a list of demands, including that he "admit his white privilege" and resign.

;)

These customers need to give Tim Cook a list of demands, including that he "admit his white privilege" and resign. /sarcasm

There. I fixed it for you.

Sadly, this type of profiling is something that the entire human race should be appalled is still happening. Good on Kate for doing the right thing and quickly apologizing and making it right.

It's my opinion that until there is video tape evidence of someone saying "Can you please leave my store, because I have racially profiled you and I am a racist." I will never be convinced of racial profiling.
Frankly, I need to see what happened at least a 1/2 hour before this video or an hour. I also to need to know what store these kids went to before. I also want to know who their parents are, as this could help to understand more about the situation.
I would also need a Harvard Implicit Association Test done on the manager, security guards and all employees - because even if caught on tape saying they are racists, you can't completely trust what you hear. I need objective proof.
/sarcasm

The new racism, is believing that racism doesn't exist.
 
Last edited:
It's 2015, why is skin color still and issue?

Tell that to the University of Missouri. Sadly, racism, skin color difference is still an issue. Absence of the year 2015, the belief that racism is dead and not acknowledging that it is still an issue is something that the even the most educated people are still dealing with. Harvard review did a great piece on why we refuse to face reality and believe in a very rosy fictitious reality that racism is dead.
 
1 incident is not a "culture of..."
one video is not an "epidemic"

One incident is not a "culture of.." - but it is a indicator of pattern of behavior. I can guarantee, this is not the first time this person has made this snap decision based on a group of what he/she perceived to be a shady/shifty group of kids.

What we catch on camera, we like to assume is just a singular snapshot in time, rather, it is a indicator of a pattern of behavior. It just so happens that this pattern of behavior was caught on camera in this 1 incident. If this person was followed with a camera and faced with a similar situation in the future, without previous correction - it would be repeated.

I'm glad Tim Cook nipped this in the bud, so it didn't become a culture or an epidemic, if it wasn't SOP already.

Godwins law kicks in. So simple isn't it. You don't know me but just assume because I enjoyed a character in a movie, for which the actor won an Oscar, I'm a Nazi racist. So why then did I marry a woman of an ethnic background, have Jewish, Muslim and Hindu friends and support Oxfam? Coz I must be a racist. What a pinhead mentality.

Thats a non-sequitur.
The conclusion does not follow your premise. (that you're not a racist because you married a woman of an ethnic background and have Jewish and Muslim and Hindu friends). That conclusion could be either true or false. The argument is fallacious because there is an obvious disconnection between your premise and the conclusion.

I believe there was a study, from the University of Chicago, which demonstrated that the perceptions of race changes little with continued interaction with that racial group. In fact, continued interaction with that group only serves to deepen pre-existing believes - whether true or false.

The more you know.
 
Last edited:
Apple is open to all incomes?

Absolutely. As long as you pay for all of your stuff there isn't any problem.
Personally, I hate going in to the Apple Store because they're always busy and it's hard to look and browse through stuff. It's been that way for over 5 years now since iOS devices have become popular with many people.

There should be a rule where if you don't own a Mac, you'll be thrown out of the store regardless of race, religion, sex, gender, orientation or political inclination. ;)
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.