Tim Cook Rises and Eddy Cue Drops on Vanity Fair's 2017 New Establishment List

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Vanity Fair released its annual New Establishment List this week, which it has described as the top 100 so-called "Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons," and two Apple executives made the cut.

Apple CEO Tim Cook rose to third overall, up from 11th in the year-ago list. Apple's services chief Eddy Cue, who recently ceded Siri leadership to software engineering chief Craig Federighi, dropped from 54th to 73rd.

Cook's description:
CROWNING ACHIEVEMENT
With a market cap north of $800 billion, Apple is on track to be a trillion-dollar company.

RARE DISPLAY OF MORTALITY
As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue--an inauspicious strategy, since phone sales are predicted to decline.

MORTIFYING TRUMP MOMENT
Cook showed up at Trump Tower in December to kiss the ring, then went to the White House in June to try to convince Trump of the importance of coding in schools.
Cue's description:
CROWNING ACHIEVEMENT
Launching HomePod, Apple's voice-activated virtual assistant. The product, a competitor to Amazon's Echo, may be the new hit Apple so desperately needs as interest in the iPhone wanes.

RARE DISPLAY OF MORTALITY
Planet of the Apps, Apple's foray into original programming under Cue, "feels like something that was developed at a cocktail party," according to one review.
Laurene Powell Jobs, co-founder of educational and philanthropic organization Emerson Collective, rose from 73rd to 44th.

Powell Jobs gained a majority stake in The Atlantic in July, and she's also reportedly investing in Monumental Sports & Entertainment, the owner of several Washington D.C. area sports teams. She is the widow of the late Steve Jobs.

Professional wrestler turned actor Dwayne "The Rock" Johnson, who starred in an extended Siri ad this year, broke in at 37th.

Vanity Fair's fourth annual New Establishment Summit is underway this week at the Wallis Annenberg Center for the Performing Arts in Beverly Hills, California. There, so-called "titans" of technology, media, business, entertainment, politics, and the arts discuss issues and innovations shaping the future.

Article Link: Tim Cook Rises and Eddy Cue Drops on Vanity Fair's 2017 New Establishment List
 
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deanthedev

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“As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue--an inauspicious strategy, since phone sales are predicted to decline.”

So it’s bad to have half your revenue from a wildly successful product (iPhone)? What about Google, who makes close to 90% of their revenue from serving ads? A product that consumers actually hate (but companies love)?

The HomePod isn’t an Echo wannabe. It’s a hifi speaker that also has a smart assistant. Sonos should be worried.

I can see Bezos at the top. But Zuckerberg in second? What has he done of significance, besides creating Facebook?
 

JPLC

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First, Apple should stop creating content and just provide it. Second, "Cook showed up at Trump Tower in December to kiss the ring." sounds like a very very bad episode of Game of Thrones. Yuk!
 

cateye

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Oct 18, 2011
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"...feels like something that was developed at a cocktail party."

hahahaha. I mean, everyone is entitled to their own opinions about PotA, but that's a delightfully savage burn.
 

bunnicula

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I like the new Macbook Pro. ;)

I also think that the X will be a huge success and baffle people due to the price tag and rates at which people will buy it anyway.

That Trump thing was an odd dig. Plenty of people showed up to try to talk tech because, this is what adults do. Not sure why there's anything wrong with trying to see what happens when you attempt discourse.
 

wigby

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"As interest in iPhone wanes"

Maybe "as interest in iPhone stops accellerating at the same ridiculous rates of years past"

But "wanes"? This year with at minimum maintain sales rates even with X costing $1000
The "wanes" is 100% response to the shorter lines outside Apple stores this year. There are many legitimate reasons why there weren't longer lines this year. This is a terrible metric to judge any product release but also hard to ignore.
 
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Karma*Police

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Clearly this rag doesn’t get HomePod’s main innovation and reason for being. And they missed the ascendancy of AirPods and Apple Watch... smh.

Cue shouldn’t even be on the list IMO.
 

Mactendo

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As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue—an inauspicious strategy, since phone sales are predicted to decline.

And with this description Cook RISES on the list? o_O
 
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wigby

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I like the new Macbook Pro. ;)

I also think that the X will be a huge success and baffle people due to the price tag and rates at which people will buy it anyway.

That Trump thing was an odd dig. Plenty of people showed up to try to talk tech because, this is what adults do. Not sure why there's anything wrong with trying to see what happens when you attempt discourse.
This article was not intended to understand any nuance but simply pit good guys against bad guys and rate them. I suppose if Cook's company memos hadn't mentioned Trump by name and criticized nearly every single policy of the administration, they wouldn't have included this dig but he did so Vanity Fair did too.
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Eddy Cue is pretty terrible in my eyes. I can see why Tim Cook is CEO, but he needs to realize that the deals aren't getting done through Eddy. Maybe Iovine would be better with this sort of thing.
Ok but what about the deals with studios to keep 4k rentals and purchases at the same price? And also upgrade to 4k for free? That was all Eddy and everyone is now crediting Apple (Eddy) with maintaining competitive pricing across all platforms even though the studios hate it.
 

DNichter

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This article was not intended to understand any nuance but simply pit good guys against bad guys and rate them. I suppose if Cook's company memos hadn't mentioned Trump by name and criticized nearly every single policy of the administration, they wouldn't have included this dig but he did so Vanity Fair did too.
[doublepost=1507042832][/doublepost]
Ok but what about the deals with studios to keep 4k rentals and purchases at the same price? And also upgrade to 4k for free? That was all Eddy and everyone is now crediting Apple (Eddy) with maintaining competitive pricing across all platforms even though the studios hate it.
I guess that's fair although we don't really know if it's all Eddy or not. All I know is content deals are taking too long.
 

citysnaps

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Oct 10, 2011
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"As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod..."

I enjoy using my new 2017 MacBook Pro. For hours, every day. It's an excellent laptop.
 
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