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Tim Cook Says Apple Products 'Change the World' and Aren't Priced Just 'For the Rich'
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as right now for apple there are only 4 kind of people on this world
1 = the ones that wants an iPhone 8 and have the money to buy it
2 = the ones that want an iPhone 8 and don't have the money to buy it
3 = the ones that have the money to buy it but they don't want to buy it because they don't need it
or simply got more important things to spend their money on
4 = windows and android users
apple only care about #1
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completely agree
1 = the ones that wants an iPhone 8 and have the money to buy it
2 = the ones that want an iPhone 8 and don't have the money to buy it
3 = the ones that have the money to buy it but they don't want to buy it because they don't need it
or simply got more important things to spend their money on
4 = windows and android users
apple only care about #1
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completely agree
Meow.
I wasn't "justifying" a $1,000 phone as much as I was simply explaining the different ways you can pay for it.
You can either pay $1,000 all-at-once... or pay $42 a month over 24 months. You can choose what's best for you. Both have the same result.
Nearly everything you pay for is based on monthly payments: cell phone, cable/internet, various insurance, car payment, rent, mortgage, etc.
And you get paid on a monthly schedule too... or twice monthly.
But you still base your personal budget on monthly payments.
So while a $1,000 cell phone is "expensive"... you don't have to produce $1,000 at the time of purchase. You can break it down into more manageable monthly payments just like everything else.
If your cable company gave you the option to pay $2,400 upfront for two years of service... I don't think anyone would be interested.
But if they said you can pay $100 a month... that's more desirable. Monthly payments aren't evil.
I'm obviously an advocate for monthly device payments instead of an all-at-once payment. I'm already paying $35 a month for my current iPhone... and $42 a month isn't much more.
So I'll be enjoying this new iPhone while other people are still angry at Apple shouting "I can't believe they're selling a $1,000 phone! Those bastards!"
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"I can't believe they're selling a $1,000 phone! Those bastards!"
"I can't believe they're selling a $1,000 phone which doesnt have anything over a phone selling for $500 ! Those bastards!"
"I can't believe they're selling a $1,000 phone which doesnt have anything over a phone selling for $500 ! Those bastards!"
I'll give you that... bravo.
I'm still buying the Apple phone though.
"I can't believe they're selling a $1,000 phone which doesnt have anything over a phone selling for $500 ! Those bastards!"
Said the guy who champions the $750 S8 and $950 Note 8 constantly.
$300 is still a lot of money for a lot of people. Of course they're not really Apple's customer, but still.
OTOH the used market for iPhones is still pretty robust. 5s has become the minimum, and those are relatively cheap.
OTOH the used market for iPhones is still pretty robust. 5s has become the minimum, and those are relatively cheap.
I think there's enough people out there who do add these monthly payments together and don't like the number they get. Maybe I'm putting too much faith into the masses, maybe not. I think the iPhone X or whatever it's called is Tim's experiment to see how far they can go with their new pricing scheme. If 'X' sales become tepid by the spring, then it's back to the regular iPhone 9 and 9 Plus lineup (no more 'S' models) for next year. It will probably be the same design as X, but slightly larger display with integrated TouchID making a possible return.
Remember, that is the average GM across their portfolio of products, I suspect margins on the top tier iPhones is way higher...especially the high ram models. Apple gouges on RAM. Always seems strange to me that their refurbished products are always the high ram models just so they can show a "saving"
Take a shot each time you hear one of these words spoken during the 09/12 announcements:
- Terrific
- Amazing
- Magical
- Stupendous (take 2 shots)
- Aluminium
- Inspiring
- Precision
- Precise
- Excellence
- Special
- Laser
- Great
- Ultra-fine
- Redefine(d)
- Meticulous
- Miraculous
- Terrific
- Amazing
- Magical
- Stupendous (take 2 shots)
- Aluminium
- Inspiring
- Precision
- Precise
- Excellence
- Special
- Laser
- Great
- Ultra-fine
- Redefine(d)
- Meticulous
- Miraculous
The only reason Tim Cook and Apple are subject to such scrutiny regarding their pricing is that they have somehow managed to become simultaneously both a mainstream brand as well as a brand known for premium build materials.
Nobody asks Leica why their camera costs $10,000 when it does more or less the same thing as other cameras costing 1/10th the price.
Nobody asks Leica why their camera costs $10,000 when it does more or less the same thing as other cameras costing 1/10th the price.
To say their company "changes the world" might be a little exaggerated. They've definitely lead the tech industry that's for sure. There is a lot of potential in health kit etc but I wouldn't exactly say they're saving lives .. not yet.
I admire Tim for his philanthropy, but I get the feeling it distracts him from managing the core business of Apple. Just my opinion.
I miss and admire Steve. To think what he could have done with the company within the span of another decade.
I admire Tim for his philanthropy, but I get the feeling it distracts him from managing the core business of Apple. Just my opinion.
I miss and admire Steve. To think what he could have done with the company within the span of another decade.
I champion my wallet
And the S8 is going for $500-600.
3 quarters in to it’s lifetime it is, yes. Supply and demand - nobody wants it.
As for “I champion my wallet” at $50, or 5% less than the the rumored iPhone 8 price, hardly. I think we both know what you champion.
What did you expect Mr. Cook to say. He is the CEO and is accustomed to spinning justifications for Apple's greed. The thing is Tim firmly believes his marketing hype. He is in his own world. I am not surprised because this is all Apple egoistic propaganda and does reveal how much Apple loves itself. The cost of their computer products are at least twice that of PCs and they basically use the same components. I do not get it.
This guy is just a walking Steve Jobs sound board, there's zero passion in the way Tim speaks, be it in interviews or on stage.
I watched the interview with Scott Forstall last month where he finally came out from hiding and done some stage talks about working on the original iPhone and his eyes lit up, it was genuine, tangible enthusiasm for someone who, sadly for him, still cares deeply about the product.
Apple are soulless now, and while Jobs was a businessman and all about the $ he always had a perfectionist streak that died with him, Apple are safe now, Cook has removed any edge.
I just don't feel or see that passion for their products now, be it from Cook, Schiller, Cue, or even Federighi with his cheesy stand up comedian routine.
Was it perfect under Steve? No, we had Mobile Me, AntennaGate, iOS 4 on iPhone 3G, a lot of stuff that went wrong but when it did go wrong you got the sense Steve actually cared.
Today it's like the user is last, no matter what sound byte Tim uses next. If something doesn't work the way it should or performs how it shouldn't, tough, deal with it.
I watched the interview with Scott Forstall last month where he finally came out from hiding and done some stage talks about working on the original iPhone and his eyes lit up, it was genuine, tangible enthusiasm for someone who, sadly for him, still cares deeply about the product.
Apple are soulless now, and while Jobs was a businessman and all about the $ he always had a perfectionist streak that died with him, Apple are safe now, Cook has removed any edge.
I just don't feel or see that passion for their products now, be it from Cook, Schiller, Cue, or even Federighi with his cheesy stand up comedian routine.
Was it perfect under Steve? No, we had Mobile Me, AntennaGate, iOS 4 on iPhone 3G, a lot of stuff that went wrong but when it did go wrong you got the sense Steve actually cared.
Today it's like the user is last, no matter what sound byte Tim uses next. If something doesn't work the way it should or performs how it shouldn't, tough, deal with it.
False equivocation. Find me a digital rangefinder with a full frame sensor that takes the stellar M lenses for $1000 and I will give you my car.
fair enough but when all the monthly bills stack up all together at the end of the month then that's the problem, that's why i try to avoid monthly payment as much as possible, i buy everything i can in cash and simply stay with the regular bills that are really necessary.Meow.
I wasn't "justifying" a $1,000 phone as much as I was simply explaining the different ways you can pay for it.
You can either pay $1,000 all-at-once... or pay $42 a month over 24 months. You can choose what's best for you. Both have the same result.
Nearly everything you pay for is based on monthly payments: cell phone, cable/internet, various insurance, car payment, rent, mortgage, etc.
And you get paid on a monthly schedule too... or twice monthly.
But you still base your personal budget on monthly payments.
So while a $1,000 cell phone is "expensive"... you don't have to produce $1,000 at the time of purchase. You can break it down into more manageable monthly payments just like everything else.
If your cable company gave you the option to pay $2,400 upfront for two years of service... I don't think anyone would be interested.
But if they said you can pay $100 a month... that's more desirable. Monthly payments aren't evil.
I'm obviously an advocate for monthly device payments instead of an all-at-once payment. I'm already paying $35 a month for my current iPhone... and $42 a month isn't much more.
So I'll be enjoying this new iPhone while other people are still angry at Apple shouting "I can't believe they're selling a $1,000 phone! Those bastards!"
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Cook is under scrutiny because he tries to BS like his old boss, and although he's good at it, more and more can now see through his handwaving.
Apparently he believes that Jobs' Reality Distortion Field is still operating, so he can say anything he wants and people will blindly believe him. It's actually a bit insulting that he thinks his listeners are that naive.
He should just own it, and say that "greed is good"
Leica's CEO doesn't try to sell BS about his margins.
Nobody really cares enough to ask him though, do they? If you can produce an interview where someone asked him, I’ll relent.
Google "Leica ceo profit margin" and similar.
In fact he was hired specifically to increase margins.
It’s quite literally against the rules to tell someone to google it. Produce a link and I’ll check it when I wake up.
But that same guy will get some free gifts such as a wireless charger, earphones to use in a headphone jack thankfully, a microsd card, VR headset, or a 360 camera at Samsung's OWN expense. I can't say Samsung is greedy. I and others have received so much free stuff or deals from them but Apple is greedy. Not one cent given away and they spec their devices to ensure maximum profit with the minimum necessities. Props to their business philosophy.
I'm still using my mid 2011 iMac and my mid 2012 Macbook Air. Still good machines, but I'd really like to have a retina display. The prices are too high though, the less expensive Macbook Pro (I don't care about the touchbar so it's the one I'd pick) costs more than $1800 in my country.
In 2009 my MacbookPro costed about $300 less, and had the possibility to upgrade RAM and HDD, so I could buy the less expensive model and be sure I'll be able to keep it for years. Now is all soldered, so you need to buy the model with more RAM if you want to be sure it will suits your needs for years
I was trying to give you a chance to retract your ridiculous claim, that no one has cared enough to ever ask a premium product CEO about his profit margins.
Think about your claim for even one second. Obviously he's been asked.
What you should've done, was tried to find an interview where he tried to spin his margins as not being high, same as Cook did. Then Leica would be an appropriate analogy.
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