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Tim Cook Says Apple Won't Create 'Converged' Mac and iPad
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First of all, Apple's core Jobsian mantra was not about people say they want, but what they don't know they want until they see it. Either an OSX/iOS combo would be great and people will love it, or is impossible to do well and shouldn't be done. What people say they want shouldn't be a factor, especially in the CEO's grand, public vision.
But if Cook is going to blame it on the consumer, well, this is now a factual matter. And the fact is, people are buying touchscreen Windows 10 devices in increasing numbers. So if you base it on what people want, well, many people want it. Selling stuff is not about what the majority prefers, it's about whether there is a sufficient minority who would buy the device if you made it. There is clearly a sufficient minority who want to such a thing to justify building it, if you're just going off of consumer demand.
But of course Apple can't meet that demand, since it would undercut Mac and (more importantly) iPad sales, and hinder its long-term plans to go full iOS/ARM. So instead we get factually incorrect claims about customer demand and the continued absence of Jobs's grand "we create the demand" philosophy.
But if Cook is going to blame it on the consumer, well, this is now a factual matter. And the fact is, people are buying touchscreen Windows 10 devices in increasing numbers. So if you base it on what people want, well, many people want it. Selling stuff is not about what the majority prefers, it's about whether there is a sufficient minority who would buy the device if you made it. There is clearly a sufficient minority who want to such a thing to justify building it, if you're just going off of consumer demand.
But of course Apple can't meet that demand, since it would undercut Mac and (more importantly) iPad sales, and hinder its long-term plans to go full iOS/ARM. So instead we get factually incorrect claims about customer demand and the continued absence of Jobs's grand "we create the demand" philosophy.
I will admit it isn't elegant, but they could go the Surface Book route. Use A9X internals in the screen, and the keyboard/dock would house a bigger battery and keyboard.
Further proof Cook isn't right to lead Apple -- a company build upon innovation. The first company who can perfectly blend a mobile and desktop OS will own the future. What a foolish statement. They'll do it eventually...3 years after someone else maybe, but they'll do it.
As as I am concerned. I already have that. It's my Mac Air. Haven't had any reason to touch my iPad since I got an Air. However, I sure as hell DON'T want more iOS crap on my OSX !!! So screw that crap. My iPhone does any of that which is needed quite well. iPhone and Mac Air, will travel. iPad not needed at all.
So you are saying you want to be able to boot to 2 different operating systems from the same device. That sounds like a horrible experience.
Obviously Apple's CEO declarations weigh a lot more than others', but I have the impression Tim Cook is too much self-confident in thinking that his words are driving market directions. He is the first in not believing much to his words. His "incredible" use is self-explanatory
Thank you, Tim. Now I can sell my MacBook Air and iPad Air 2 to get a Surface Pro 4. Everybody wants to buy one device and not two. It is a much, much better solution. Especially when the keyboard on surface is much better and you do not need those folding covers.
Apple has such immense resources they have no excuse to release such faulty, glitchy software and cloud services.
I can't shake off the feeling, that iPad Pro (which I do happen to own) has beautiful freaking fast hardware, but the hardware grew out of its software shoes, - its is still the same old iOS with its 5x4 grid of icons and all of its limitations. iPad Pro is screaming for freedom to do more. I don't mean, it should become OSX as we know it, but at least something in-between.
More so: I would like to see something like Surface Book, but with iPad Pro: running OSX when docked, iOS when undocked and syncing seamlessly back and forth.
More so: I would like to see something like Surface Book, but with iPad Pro: running OSX when docked, iOS when undocked and syncing seamlessly back and forth.
They could release it but it wouldn't be a strategic step forward. It would be the beginning of fragmentation. By simplifying their OS's and range means they maximize margins and products.
If you're looking for an full OS on a tablet you can buy Windows, you're not being stopped. Most if not all major software is available on either Mac or Windows.
I agree. I tried to explain on YouTube to some random people, which treated my arguments as stupid, that the iPad Pro represents the future of computing, not the Surface. The reason is simple: the Surface is compatible with a mouse.
Developers won't be able to rethink UI completely if the mouse paradigm sticks around. Productivity Apps are just starting to appear on iOS and the iPad Pro serves the purpose of increasing the development of those types of Apps.
Many developers will, at some point, have to jump completely to touch-based interface. Keeping the mouse around will only stretch the waiting time before it happens.
I trust Apple on this: they are definitely planning for the future of computing. It's funny how people laughed at the initial iPad, saying it was only an oversized iPod Touch. Look at what the iPad is today. People... never learn.
Does anyone remember the Tim Cook interview at WSJ a couple years ago? He pretty much said "no" with regard to larger screen iPhones. And what happened about 8 months later? The iPhone 6 was released with two different larger screen models.
It is easier to turn a "no" into a "yes" than the other way around.
Time will tell.
It is easier to turn a "no" into a "yes" than the other way around.
Time will tell.
Has anyone actually used a Surface tablet? The user experience is not even admirable. It's a mishmash of classic desktop applications with bigger buttons and universal apps with responsive tablet interfaces. Either touch controls are awkward and not truly 'native' or applications are so dumbed down and clumsy-looking so that they are usable on proper Windows 10 tablets or phones. It's the worst situation you could want.
Would you be happy if you could run iPad apps natively on OS X but control with a mouse? Sure, I can see why some people would really love that idea for cross-platform compatibility, but it's just not something worth aspiring too; the bar is just too low and for Apple it would be a step backwards. Forcing developers to create iOS and OS X applications and integrating them by content is a much better method and Apple is currently doing really well in both iOS and OS X third-party content. Microsoft doesn't have that luxury so of course they would want to leverage the strength of their better platform in favour of the other. Apple doesn't need to do that. All Apple needs to do is focus on improving OS X and iOS and playing them to their strengths.
Would you be happy if you could run iPad apps natively on OS X but control with a mouse? Sure, I can see why some people would really love that idea for cross-platform compatibility, but it's just not something worth aspiring too; the bar is just too low and for Apple it would be a step backwards. Forcing developers to create iOS and OS X applications and integrating them by content is a much better method and Apple is currently doing really well in both iOS and OS X third-party content. Microsoft doesn't have that luxury so of course they would want to leverage the strength of their better platform in favour of the other. Apple doesn't need to do that. All Apple needs to do is focus on improving OS X and iOS and playing them to their strengths.
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How many people buying touch devices are purchasing because they want them? My mom bought one because the sales guy was flogging it. She didn't know, didn't and still doesn't care about using a hybrid device. I use a hybrid device at work when I have to for windows stuff to test software on. I don't think it's a great experience to be honest so, opposite to my mom, I do know and do care, and won't go for such a device because I don't find the experience frictionless. Apple's approach is a converged ecosystem, Google/MS want a converged device. To each their own and seems perfectly reasonable to me.
First of all, Apple's core Jobsian mantra was not about people say they want, but what they don't know they want until they see it. Either an OSX/iOS combo would be great and people will love it, or is impossible to do well and shouldn't be done. What people say they want shouldn't be a factor, especially in the CEO's grand, public vision.
But if Cook is going to blame it on the consumer, well, this is now a factual matter. And the fact is, people are buying touchscreen Windows 10 devices in increasing numbers. So if you base it on what people want, well, many people want it. Selling stuff is not about what the majority prefers, it's about whether there is a sufficient minority who would buy the device if you made it. There is clearly a sufficient minority who want to such a thing to justify building it, if you're just going off of consumer demand.
But of course Apple can't meet that demand, since it would undercut Mac and (more importantly) iPad sales, and hinder its long-term plans to go full iOS/ARM. So instead we get factually incorrect claims about customer demand and the continued absence of Jobs's grand "we create the demand" philosophy.
Absolutely untrue. Hardware wise, the iPad is superior to Surface Pro in almost all regards. But when it comes to enterprise usage the SP is superior to the iPad on the software side. The OS makes the SP much more conducive to business usage for the reasons I've already explained. This is apparent by the absolute failure of the Surface (non Pro model) in the marketplace compared to the iPad.
The Surface Pro is poised to enter into a renaissance that could catapult it to the top of the tablet game. It is hardware inferior to the iPad, and the fact that it shipped with Windows 8/8.1 on it made it unattractive to many potential enterprise customers. With the release of Windows 10 the Surface Pro will begin to make a lot of sense to enterprises far and wide.
of course there is such car. but the question is what is its market share compared to car or pick-up truck? does it has gas mileage like a car? can it carry big load like a pick up truck? of course not. that was my point. you can combine all you want but you will lose advantages .
this is a car that can also fly, and some people want it. but it is tiny minority.
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That will likely be my next "tablet" or maybe the Surface Pro 5 next year. Being an old school Apple user I'm essentially done with with this new Apple. They stopped offering the hardware and software products I'd come to expect with them, stripping "pro" functionality out of the OSX iWorks and others, soldering components for no fictional benefit, and being torpid on advancing iOS devices (still no 1st party external store I/O, make shift 3rd party at best).
Over the past few years I've been slowly converting my Mac Pro (2008) tower to a Windows box, as my software needs were only meet in Windows with no Mac available options. There are still things I like about OSX more than Windows, but that's becoming more of *sigh* too bad thing.
For the prices being asked of iPads and the iPadPro I can find a Touch based Windows driven tablet PC with equal or better hardware performance, which can covert to a full portable desktop when I need to power through something more complex on the go and am not in Local network range ro Remote Desktop to my tower. I'd also have a device capable of connecting to extneral storage (cameras, hard drives, etc) without several extra steps and a pocket router/NAS.
What people against convergent "Apple" devices don't get is that it would primarily be a Table 90% of the time. That final 10% it switches over to "Desktop" mode and metaphorically puts it shoulder down to shove. The current MacBook is throughly redundant and could be replaced by a Tablet that can switch into Desktop mode.
That's why I'm looking at the Sufrace Pro, and similar devices.
And all Apple would really need to do to iOS to get it there is add a USB (maybe C) port, add the drivers for external Device reading (they can already read stuff off the camera coneciton Kit so the drives are already there), a Bluetooth mouse mode, and a USER level file stucture akin to what OSX is becoming (by smart combining acess to all the "Apps" document folders, which they have). Done, iOS as 90% tablet until you need that 10% of the time desktop mode.
Still won't trump a full desktop powerhouse (or portable in the Mackbook pro and other "ultra" books), but it clears the reduant trash that is the new MacBook, and maybe even Air.