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Tim Cook is perhaps the best CEO in tech. Apple is a huge company that takes real talent to get it where it is today. The story is always the same, innovative products, iPhone X, Apple Watch, AirPods, HomePods that are introduced to a chorous of critics and predictions of failure, followed by huge success and profitability, all while securing even greater commitment to the ecosystem and services. Brilliant products, brilliant strategy, brilliant CEO.​

I remember being at the Santa Monica Apple Store when they did a live feed of the keynote that introduced the original iPod. When the product and price were announced, nearly everyone in the room thought it was the end of Apple (too expensive, blah, blah). I agree with your assessment. CEOs are CEO's for a reason and they are usually really smart.
 
Who would you like as the CEO of Apple? Someone like John Sculley perhaps? Like it or not, Tim has continued the success that Steve Jobs was known for creating within Apple. I'm not sure that just anyone could pull that off. And wasn't it Steve himself that chose Tim as his successor? If everyone on this forum really idolizes Steve as much as they claim to, maybe you should respect his last act as CEO, trusting Tim to take the helm.
someone who cares much more about their customers, not mainly about the shareholders.
 
I really can’t stand this man.
It’s OK. You don’t need to like cuddle him every night or anything
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someone who cares much more about their customers, not mainly about the shareholders.
Most of Apple’s products have a 96% or higher satisfaction rate. Sounds like the customers are pretty well taken care of to me
 
A better measure of success would be to hit those stock numbers and yet, sell an affordable MacBook.

A MacBook is affordable for the target audience. If you want something extremely cheap and you want to lose the quality of Apple’s service then they aren’t for you, but Apple isn’t and never has been aimed at the audience who would struggle to spend money on a laptop.
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Bean counter does not equal innovator. I'm sure this is great for shareholders, but as a long time Apple user, I am disappointed that TC has failed to look at what, over the SJ years, has brought the company to this point.
1. Music players, now gone, contributed to the growth & use of Macs
2. Consistent upgrade to OS (quality) and hardware ( tired of the Intel excuses..I believe Steve pushed the envelope)
3. Sorry, Tim, customer & products have not come first. I like my watch...What have you done lately?
4. What good is that much money in the bank if you are not using it.

So basically you would shift the company away from recurring revenue into one-time commodity purchases and then let it go the way of Packard Bell while everyone else including Microsoft moves the other way.
 
Tim Cook is perhaps the best CEO in tech. Apple is a huge company that takes real talent to get it where it is today. The story is always the same, innovative products, iPhone X, Apple Watch, AirPods, HomePods that are introduced to a chorous of critics and predictions of failure, followed by huge success and profitability, all while securing even greater commitment to the ecosystem and services. Brilliant products, brilliant strategy, brilliant CEO.​
what a joke
 



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Apple today reached a major milestone and became the first publicly listed U.S. company to reach a $1 trillion market capitalization. Following the news, Apple CEO Tim Cook, who did not comment publicly on the occasion, sent out a memo to employees, which was shared by Buzzfeed.

In the memo, Cook said that while the valuation is a "significant milestone" that the company should be proud of, it's not the most important measure of Apple's success. He instead thanked employees and said that it's their hard work and refusal to settle for less that makes Apple great.With a closing stock price of $207.39 following arecord breaking Q3 earnings report on Tuesday and a total of 4,829,926,000 outstanding shares as of July 20, Apple successfully beat Amazon, Microsoft, and Google parent company Alphabet to a $1 trillion valuation.

Apple is set to have yet another strong quarter with the 2018 iPhones, new iPad Pros, new Apple Watch models, and new Macs on the horizon.

Article Link: Tim Cook Says Apple's $1 Trillion Value is a 'Significant Milestone' But 'Not the Most Important Measure of Success' in Employee Memo

I think that’s just a cover to say “don’t expect any salary increases soon”, hahaha!!!
 
For a consumer to celebrate this it does seem a bit weird.
Feels a bit like my boss paying me a poor wage, then ME celebrating him when he makes record profits.

Surely as a condumer, on in my example an employee me getting more and the company getting a bit less would be what I as a rational individual should want?

A bit like roses for £10 a bunch, then on mother's Day the seller ramps the price up to £30 as they know there is a demand, then me as a buyer congradulating them on charging me more.

It's odd.
 
Predictable responses from the usual self-entitled whining crybabies who think they could do a better job of running the company. Most people on here wouldn’t know where to start, and would collapse from stress on Day 2.

Congratulations to Tim Cook, and everyone at Apple.

You are not being fair. When Tim Cook took the helm, the company was already riding the wave of success, so in essence, any good CEO would be able to continue this. But, as I understand, Tim was Steve’s right hand man and that’s why he gave the helm to him...
[doublepost=1533277882][/doublepost]Anyone who wans to judge a good CEO/Board, needs to judge when a company is at its worst/in crisis mode, not when a company is already profitable and successful. That’s my opinion on this. Granted, successful companies can fall and fail fast with incompetent management and there are plenty of examples in the past and there will be even more in the future...
 
The Emoji Economy must be going strong /s

I don't like where Apple is at, and these numbers are just like an audience giving a standup ovation for Cook on not selling outdated macs and making even more emojis.

That being said, at least Cook didn't turn the company into a train wreck like the CEOs of Yahoo, Sega, GE, BlockBuster, and BlackBerry(RIM) to name a few. We still get to enjoy -generally- the good type of Apple product. Its just not as good as it used to be.

To counter that argument though, all the success that have today is from the ideas and the products of Jobs. The iPhone, iOS, MacOS, iTunes store, App Store, MacBook, Mac Mini, and iPad are all Jobs products. They are only reaping the rewards. Airpods are probably the non Jobs thing...but even that maybe Jobs mentioned it to be done in the future when possible.

Tim Cook has done a damn good job by most metrics. There were so many software bugs - even catastrophic ones - and hardware missteps under Steve. I think the people who rail on Cook largely weren't around for those years or are remembering them too kindly. There are many legitimate gripes about Apple these days and there were during Jobs' prime years too.

And all of the people saying Apple should aim for market share and more affordable products, you have the wrong Steve - that is Ballmer talk.

When jobs was around people were jumping on the Apple bandwagon and every new product was superior to the one before it. iPods, iPhones, iMac, iMac flatscreen, ibook, OS X(prior OS9), iLife suite...

Now people are complaining and honestly many are looking for solutions else where. Other than the Airpods, most of the other stuff was Jobs era products that continue to grow and gain popularity.

Sure, during Jobs era there were the Apple Cubes and iTunes Ping...but its a drop in the water compared to the innovation he brought to the company. The guy literally created new market segments and economies with the iPod, touch-screen smartphones, and tablets. I guess this is what people miss now days.

As a long time Mac user, I can tell you, Apple software is getting complicated and confusing to use. Its no longer in the old days where the average person could just pick it up and find his way around. This was a main strategy for Apple so much so they kept using 1 button mouse because they felt 2 buttons could confuse the user.
 
1. Music players, now gone, contributed to the growth & use of Macs
2. Consistent upgrade to OS (quality) and hardware ( tired of the Intel excuses..I believe Steve pushed the envelope)
3. Sorry, Tim, customer & products have not come first. I like my watch...What have you done lately?
4. What good is that much money in the bank if you are not using it.
1) iPod and HomePod are music players. Portable MP3 players is an obsolete market now we have smartphones and streaming.
2) We have more consistent operating system upgrades than ever before. If you're tired of the "Intel excuses" than what excuse is there? Intel are consistency failing to deliver on 3+ year old deadlines for hardware. The same hardware Apple use.
3) What has he done? Apart from greenlight and develop the Watch you like, runs a trillion dollar, multi national company with recent hits like iPhone X, AirPods, iMac Pro.
4) Apple reaching $1T in value does not mean they have $1T in the bank.

Right. Number of emojies - this is what's important and what everyone cares about!!
You don't seriously believe Apple creates Emojis, do you?
 
While we have much to be proud of in this achievement, it's not the most important measure of our success. Financial returns are simply the result of Apple's innovation, putting our products and customers first, and always staying true to our values.


LOLLLLLLLLL. what a load of crap.

Theres been almost no innovation and the true customers are all pissed off. What is he even talking about?

INB4 "TouchBar" was innovative. the TouchBar is not innovation - it's a gimmick.

Next pls
 
Don't do him like that, lol.

I don't care for the 1 trillion dollar mark. What's become of Apple compared to what it was 6+ years ago is a joke.

Nothing has changed. Apple have always sold overly expensive items that we buy anyway as they are that good.

Apple will keep focussing on the iPhone and iOS as it makes them the large percentage of their revenue. However, with Apple's cash reserves they really can afford to take some risks and make some bold changes to the Mac line-up. It makes little sense to neglect the Mac like they have done for years. What damage could it possibly do to release a new Mac Mini or to give people a cheaper modern MacBook Air replacement?
 
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AAPL's mobile processors have been, and continue to be, the Crown Jewels of the company ... the A7 in the 5s was a true Game Changer, & positioned AAPL well the following year when the iPhone 6 family was introduced.

And since Qualcomm wasn't able to produce a credible 64-bit processor by the time the 6 family was announced, AAPL had their first, & probably ONLY, Super Cycle.

ONLY 10-bit color Capture & Display offers the same potential ... but we'll see what Cook & Co offers-up in Sept.

The AirPods are nice tech, but in the noise margin for a $1T company !

Can't think of a single thing AAPL has done the past few years that has really impressed me.

The stock is up strictly because of the $100B stock buyback, nothing else.
 
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LOLLLLLLLLL. what a load of crap.

Theres been almost no innovation and the true customers are all pissed off. What is he even talking about?

INB4 "TouchBar" was innovative. the TouchBar is not innovation - it's a gimmick.

Next pls

Even if you don’t consider the Touch Bar an innovation, which it is and the T chip behind it clearly was, why would you try to frame it as though that’s what he said was innovation? What about the Ax chips, by far the industry leaders? What about FaceID, a class leading technology? You set up a strawman and knocked it down.
 
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Congrats to Apple.

It’s an amazing come back (and then some) to think that just before the iMac & the return of Steve, the general consensus was that Apple should be shut down and sell off its remaining useful assets.

Imagine tech today without Apple:

- Would smartphones even exist in the way that they do now? We’d probably all be on something like a blackberry with screens that had a few touch controls
- Tablets would likely be more like the Surface
- And so on

Likely we would have what we have now - at some point. Without Apple, I suspect that innovation and product development in mobile would be way slower than it is today.

And I suspect that all of our devices and software would all look uglier and messier too.

Having said that... Let’s still keep on pulling Apple up when they fail to adhere to their & our high standards.

At the moment I think all of us on this forum know where they are underperforming.

(clue: it’s a product range that starts with a ‘M’)
 
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We will we significant updates to the Mac lineup this year, but that really doesn’t excuse the abandonment of the lineup and pricing of some Macs under Cook. If anything, being a trillion dollar company gives them more of an incentive since that label makes a lack of regular updates seem even more ridiculous and unacceptable.

They hit the ceilings as far as serving lots & lots of customers with affordable quotient. There will be no more affordable Apple for the most except for those in US with career contracts.

Their focus is to ensure investors sentiments are addressed.

They try to squeeze more margins out of less customers, hence their sales growth has been reducing(along with market share) while prices are skyrocketing.

Burden of bankrolling profits will be left to fewer and fewer, loyal Apple customers.
 
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I'm glad Apple resisted all the confusing, defocusing and malicious thoughts in the world. Congratulations from Europe to Tim Cook and everyone at Apple.
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Dear Ghost31:
May I give you some advice? Don't waste your energy on the stupid. They want to grumble and destroy. You can't change that. Do like Apple: Don't pay attention to the trivial, fill and train your ideas with great visions.

 
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Tim Cook is the best CEO in tech.

Look at who the rest have. Thiel is a delusional vampire. Musk is always three seconds away from a Twitter meltdown. Zuck, Jack and other social media CEOs have been data abusing Kremlin assets or creepto scam shills.

It's as if there is a trend towards dystopian sociopaths in tech and only Apple have maintained sane leadership, probably because their success has been building for many years while the others above have tried to get rich fast at the expense of security and society.

To be fair, CEOs like Nadella are fine. A big part of it is a business model that incentivizes the right metrics. Facebook’s and Twitter’s model is just too dependent on abusing data.

As for Elon, that’s harder to explain and maybe the tech industry needs a “how to do real life like an adult who isn’t rich” boot camp.
 
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