Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Tim Cook Says Apple's $1 Trillion Value is a 'Significant Milestone' But 'Not the Most Important Measure of Success' in Employee Memo
- Thread starter MacRumors
- Start date
- Sort by reaction score
Though quality has definitely dropped under Tim's watch, Apple products are still quite amazing. I'm quite satisfied with the new iPhone X (even with the Notch), and AirPods.
(To me, the best Apple product released under Tim Cook is Apple AirPods!!! I love it.)
(To me, the best Apple product released under Tim Cook is Apple AirPods!!! I love it.)
I’m guessing that the issues with the Mac mini were that intel promised 10 nm chips for a design that Apple had - which was inevitably more like the Apple TV - ans then didn’t deliver them.
I can understand that - but what I find egregious is still selling the Mac mini online even if you know it’s way way out of date. Ditto the Air. I wouldn’t have minded if they made it Apple store retail only so at least people buying one can be made fully aware of what they’re getting.
Finally, I know that many of us here have doubts about the Mac going on ARM. I suspect though that Apple & its customers will be better off for it.
The reason why so many despise Tim Cook has nothing to do with hatred. It is because Apple now in comparison to when Steve Jobs was alive release products so closed down. The Apple ecosystem is no longer for the consumer but all focus is on the shareholder.
Well said. People should address issues head-on without resorting to referencing an idealised memory of a man long dead.
Fully with you on your appraisal of Tim. Although I will say Microsoft under Satya Nadella is a close second.
fate 0311 is know to be one of those rude guys. Check his thread list.
He is an Apple hater.
I generally avoid to contact those persons. Do not feed the hydra of ignorance... it is waste of time.
"Financial returns are simply the result of Apple's innovation, putting our products and customers first, and always staying true to our values." = winner mindset. Hats off to this man
It seems MR members forget that Tim is not Steve. While he might be different, he’s done a great job with Apple. It’s been 7 years since Steve died and Apple has only grown. Sure there’s still been mistakes.
At least he’s focusing on what’s important. His staff and customers. He’s not fixated on the stock price.
Apple truly is one of a kind company in that respect.
At least he’s focusing on what’s important. His staff and customers. He’s not fixated on the stock price.
Apple truly is one of a kind company in that respect.
Zuck from the start wanted to sell your data and make you his product. For years and years everyone with half a brain said the site was being used for political agendas and to spread stupid nonsense fake news, cults, violent images of women and children being assaulted. Facebook is ****. Dump that **** and cure your life.
There’s a lot of competition and options. Why don’t you just ditch Apple? Genuinely curious.
I’ve never seen so many people complain about something, and yet still buy what they’re complaining about. (Not saying I know what you have/haven’t bought)
I’m so glad that when I don’t like something I just make a change. No one is forcing any of us to do anything and no one can force Apple to make a $50 MacBook Pro.
They use it to make TV shows or something now don't they?
Man... it could be 1.1 trillion if they updated their Mac line and put out displays. There's money out there. TC is all about spreadsheets.
Why? Compared to most CEOs he comes out as super restrained, elegant and intelligent. Can’t understand the hate.
Except they've pretty consistently relied on old models to fill the entry level price points and focussed any "innovation" on new, higher price points:
The "affordable" Mac laptop - the Air - has only had minor updates since 2015, is three processor generations behind, doesn't have thunderbolt 3/USB-C etc. The modern alternatives - the 12" MacBook and the non-TB MacBook Pro - cost 30% more (and both got skipped when the MBPs were updated last month). So far we only have rumors of an Air replacement.
The whole MBP line got about a 20% price bump at the end of 2017. Want a 15" laptop for screen space, but don't need to pay 20% extra for a dGPU? Apple generously kept the old model on for a while, but that's gone now.
Entry-level desktop? Well, the new Mac mini is almost certainly (not) coming.
iPhone? Again, as of last year, the cheaper models are all a couple of years old and the new models sit at new, higher price points.
Then there's the nickel-and-diming: Now, Apple have always been a bit tight on the adapter front c.f. others (I've bought relatively cheap HP displays that came with a full complement of DisplayPort/HDMI/VGA/DVI cables, Lacie drives that came with a box of assorted FW/USB/eSATA cables...) but the screw is being turned: a new Mac power supply used to come with the charge cable (well, it was integrated) and an extension cord. Now those are an extra $20 each, but the adapter itself is still the same price.
Pay $100 for a third-party USB-C hard drive and you'll usually get both USB-A and USB-C cables (or an adapter) in the box). Buy a $1000 iPhone and its an extra $20 for the adapter to plug it into your $3000 MacBook Pro.
Some years ago, I bought a (30 pin) iPhone/iPod dock - it came with a cable and power supply (because that's half the point of a dock - you leave it sitting on your desk, wired up, so you can just dock the iPhone, and take your original adapter and cable with you in case you need to charge on-the-road). Now, the lightning dock doesn't come with anything (maybe you can justify leaving out the charger, but the cable...?)
Last year, I got a new high end iMac and also ordered both the Magic trackpad and extended wireless keyboard (both of which would normally come with a lightning cable for charging). Nope, if you order them with a Mac, you only get the one cable - so tough luck if they both need charging at the same time. Comparisons with the nether regions of waterfowl spring to mind. OK, sure, first world problem, but when you're paying for premium-priced products you're entitled to a sense of entitlement! Of course, the keyboard is noticeably lighter than the old model -despite containing a battery - and (consequently) bends down in the middle to touch the desk. There is no advantage whatsoever (quite the opposite) to making a desktop-only keyboard marginally thinner and lighter other than to save on materials (while still selling at a premium price).
It's clear from the latest figures that Apple have seen a spectacular growth in revenue despite a very modest increase in iPhone unit sales and a fall in Mac unit sales because they've pushed up the average selling price. They'll probably have great figures next quarter if they're going to release new products soon. The question is, what happens the quarter after that, and so on...? Raising prices and cutting costs is not sustainable long-term.
...and the $1 Trillion valuation isn't real money: its entirely based on the value of shares as seen by "the market" which doesn't exactly have a stellar record of long-term, sustainable thinking. That value can fall rapidly as soon as shareholders decide its time to cash in. Look at the haircuts that Facebook and Twitter have just taken...
Anyway, this is (or used to be) a forum for tech enthusiasts, not investment bankers. Lots of people here will regard Apple as having failed if they turn into a $5 Trillion fashion accessory brand selling rose gold social media terminals.
Mac Mini: no it isn't, then what? Nobody buys those type of products anymore, everybody buys laptops, much less people that buy desktops and then upgrade them.
Laptop under $1000: there are lots of third party resellers selling the MB for less than $1000.
That's what you get when you buy lower priced products FROM ANY BRAND.
Surprise, you aren't getting the latest and greatest when you buy a Chevrolet, you get it when you buy a top of the range Cadillac.
Things you get on the Chevy are mainly things that were top of the range on the Caddie.
I totally agree with Tim.
"the people who are crazy enough to think they can change the world are the ones who do."
But I'm scared of the crazy people and what they can do, so it's not much of a compliment.
The valuation is great for a company that cares about shareholders but not one that cares about customers. Every company has the right to sell a product at whatever markup they can get away with but Apple is really pushing it a bit hard to say they care imo. Tim makes my skin crawl but he does at least have some business acumen and has kept apple from falling from grace.
"the people who are crazy enough to think they can change the world are the ones who do."
But I'm scared of the crazy people and what they can do, so it's not much of a compliment.
The valuation is great for a company that cares about shareholders but not one that cares about customers. Every company has the right to sell a product at whatever markup they can get away with but Apple is really pushing it a bit hard to say they care imo. Tim makes my skin crawl but he does at least have some business acumen and has kept apple from falling from grace.
Well done mr cook. Memo was on the mark. Good job Steve for picking Tim.
It Shouldn’t be a comparison between Steve Jobs and Cook, its inappropriate to compare Steve Jobs to Tim Cook, they’re totally two different CEOs that have different mindsets. It doesn’t make Apple any less successful of a company even though they’ve changed their the product line and trajectory. Oh, and for the record, no one could speak for what Steve Jobs would or would not have executed for this company today, period. Cook was his appointed successor and rightfully so.
Don’t foget Bezos, who’s trying to put all your local shops out of business.
I had to pull this train over as it went Coo-Coo for CoCo Puffs!
I was around since Steve Jobs was the original CEO in the late 70s, and I've never seen the software lose as much ground on user friendliness as it has in the past 6. I still use a 2006 MacPro and 2012 MacMini (along with a new MacBook and iMac) and I find the pre-Cook OSXes to be superb compared to the newer MacOSes, though I do like some newer features.
Final Cut Pro and Logic Pro have been solid for me, and the iLife suite has kinda been locked down for a while. However, iTunes, the iTunes Store, the App Store, and other parts of the Apple software domain are like sub-Windows quality nowadays!! And those are important points of revenue that cause Apple to LOSE potential revenue due to their inefficiency and turgid programming.
Apple hardware (Mac) has never been so abused and disregarded, and that started when Steve took his dirt nap. What is propelling Apple now is still the Jobs legacy, because those idiot watches aren't doing it. The "Mac Ecosystem" has been dismantled...
Please. Cook rode a Trillion-Buck wave that began in 2001 and turned Tsunami in 2007, nothing more.