Tim Cook Says Augmented Reality is 'Larger' Than Virtual Reality

[miknos]

VR is for PORN!

Imagine a Flashlight moving with a VR scene of 5 girls together!

If they release soon, Ill dump my girlfriend!



Ok, Im virgin and never had one

 

[DrumApple]

It's a gimmick. No one wants it.

 

[2ilent8cho]

I get that Wireless is the future, and somebody has to push us kicking and screaming into the future or we just choose the path of least resistence. But would a better way have not been for Apple to put Airpods in every iPhone box and keep the headphone jack a little bit longer. That way people would have played with using wireless instead of wired, actually liked it, told all their mates how ace they are and how wired sucked, given the iPhone 7 more of a selling point over the competition , then remove the 3.5 jack port in the future when the majority have experienced and preferred wireless earphones/headphones and be better accepted.

 

[stanman64]

I wonder if Tim ever sits down at his desk and goes to listen to music on his AirPods and realizes "crap, I forgot to charge these dang things last night"

 

[44267547]

I'm personally not interested in Virtual Reality, but this will be interesting to see where it leads in the next few years. More specifically where Apple takes this.

 

[davidjschloss]

And he was never asked about the state of the Mac!? This is why journalism is dead /s

Apple just announced new phones, watches and headphones. They did not just announce Macs. Why would a show about the new announcements talk about Macs any more than an interview after Mac announcements should talk about a phone.

A CEO talking about a product isn't journalism anyhow.
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I wonder if Tim ever sits down at his desk and goes to listen to music on his AirPods and realizes "crap, I forgot to charge these dang things last night"

Well the case holds a charge, so he wouldn't have to forget overnight, he'd have to forget to change the case for several days.

 

[stanman64]

Apple just announced new phones, watches and headphones. They did not just announce Macs. Why would a show about the new announcements talk about Macs any more than an interview after Mac announcements should talk about a phone.

A CEO talking about a product isn't journalism anyhow.
[doublepost=1473874937][/doublepost]
Well the case holds a charge, so he wouldn't have to forget overnight, he'd have to forget to change the case for several days.

thank you captain obvious

 

[Savor]

Tim Cook is saying this in 2016 when Apple has no VR headsets in their future.

What was Tim saying in 2008 about AR when this was happening...?

What was Tim saying in 2010 about AR when this was happening before Google bought them 3.5 years later...?

Ah yes, Wikitude. Saw this way back on Android in 2008. Looks far more improved. AR works better with the now defunct Google Glass or any smartglasses...

Wikitude (2015)

In 2020, Tim will say "foldable displays" are the future for our iPads when Samsung will announce it in 3-4 months. Always late to the game.

No time to post the smut. Go on YouTube and search for VR Porn. Might get banned here as usual. Wherever the adult trade goes is the winner. They went to Blu-ray, it won it over HD-DVD.

Our species needs that type of stuff to reproduce and continue with our species. Since the beginning of time. Prostitution is the oldest job in history. Heighten our urges. I don't think anybody should be ashamed talking about sex. Without it, then none of us would be born.

Our greatest inventions are our children. Since Tim is gay and has none, what does he know about "the future" since no child will continue on with his DNA to replace him and carry his bloodline when he is gone...

 

[Mac 128]

I grudgingly admit that until the holodeck, Tim is right. Augmented reality has absolutely ridiculous applications and it will be delivered probably with something like google glass, but in 10-15 years. All the information in the world coming to you as you need it about everything you are looking at and doing now. Virtual reality will be a fun past time, augmented reality could be world changing. You go on a nature hike and see a bird and the augmented reality IDs the bird, or trees and tells you all about them. All that * 100. You are talking with a sales associate and have the body language app running and communicates they are nervous, determines their heart is racing - assesses they are angry. Medicine and all else. Could be huge.

For once, I actually agree with Tim. Augmented Reality will be able to offer far more advancements to daily life than VR. I see VR being used mainly for entertainment purposes, with the occasional enterprise or corporate features. But its AR that will be seen in classrooms, offices. I was very pleased with the Microsoft HoloLens, now its Apple's turn to present their take on it. Although I can see Google beating Apple to this by updating the Google Glass to AR.

So Apple will be introducing this shortly?

 

[MisterK]

Copy/pasting from where I posted on TheVerge's Facebook page:

Ultimately there will be convergence and it will technically be AR. With AR, you are overlaying the digital world over the real one. Whether you've overlaid digital over 1% or 99% of the visible world, it's still AR. A device capable of doing that should be able to cover up 100%. Then it's VR. The distinction is only useful short-term. AR will be able to do VR and more.
​

I had my reservations about both AR and VR, particularly after being underwhelmed by the Google Cardboard experience. Since my initial reticence, however, I've used the HTC Vive and felt completely different. I now firmly believe that these technologies will be part of the future. My mental model of them has gone from "controlling the game's camera with your head" to Star Trek's Holodeck. It was quite profound. When the fidelity of tracking passes a threshold you truly believe you are somewhere else; the abstraction falls away.

Apple's devices will become powerful enough to handle VR and AR — that's just technology over time, but it's not even close to being the entire solve for this. Apple actually has a huge advantage over its competitors. For this tech to catch on with the mainstream it needs a few things that Apple is uniquely positioned to provide.

It needs to be productized. Not buying a headset, plus a PC that meets some spec, using an OS that was never meant for AR/VR where you're jumping between paradigms, plus partnerships outside of gaming. People will want to buy AR/VR. Period. Not cobble an experience together themselves. People will want to try it out in a retail environment rather than just buying over the web. It needs to be miniaturized from bulky headsets. NO ONE does that better than Apple.

One part that's going to be hard is that I think social will end up being one of (if not the) killer app. It might take Facebook failing with Oculus and the mainstream before they partner. I think AR and VR are at least 5 years away anyway. Everyone pushing now and the public's disillusionment may push it out to 8.

 

[ArtOfWarfare]

something like Pokemon shows how AR can be applied on to run on many devices out there, and as Tim said, its not the technical side thats the issue, its the commercial.

I feel like saying Pokemon GO is AR is a stretch... when I think of AR I think of what I described. In Pokemon GO, it doesn't actually need to process the image data. It just renders a pokemon standing upright, vertically centered, with the horizontal position based on your compass (if you have the camera background turned on. Turn that off and it just renders in the center, period.) It doesn't recognize pokestops or anything based on image data - it just uses your GPS coordinates.

Saying that Pokemon GO is AR is kind of like saying Apple Maps is AR... all it's really doing is using your GPS and Compass plus a database of static landmarks around you.

 

[Tycho24]

I wonder if Tim ever sits down at his desk and goes to listen to music on his AirPods and realizes "crap, I forgot to charge these dang things last night"

I guess you didn't hear: you have a five hour charge, plus another 24 hours charging off the case, for almost six full days of use @ five hours per day- & every time they're close to your phone, your phone shows their battery level.
Sooooooooooo.............

 

[D.T.]

VR vs. AR, clearly the former is for more immersive, singular experiences, more tuned to the entertainment sector (even considering "multiplayer" type games) and AR has some outstanding use cases in collaborative visualization in industries like medical, engineering, and education. I've been engaged in xR development for some time now, content/demos/apps, control systems, some CV work, most of the major platforms, HTC, Hololens, Gear VR, Oculus, some you don't know ... yet I firmly believe with the momentum in the consumer market from Gear VR to the new Sony VR product (more than double the expected pre-orders), we're getting out of this being a fringe technology and moving toward significant consumer visibility and adoption.

 

[Bubba Satori]

It's a gimmick. No one wants it.

Well, Captain Obvious, Apple users can't want it if Apple computers can't do it. Doh.
When Apple finally gets around to letting it's users have VR...
Magical.

 

[macgabe]

Sounds like Jony's working on his own Google Glass project. Except it'll be much better than the defunct Glass, and will include adjustable sun filter and prescription glasses instantly making Apple the #1 glasses and sunglasses (and then swim googles etc) manufacturer in the world. My guess it will be released in 2019. Google fanboys will be fuming, saying we invented it first lol. Cook dropped exactly this kind of hint about watches two years before the watch debut. Now they're #2 watch maker in the world behind Rolex.

 

[Canada420]

He almost has it right....I suspect that the combination of AR and VR will be the endgame technology in this space. This Mixed reality which can be any combination or more importantly any nested combination of the two technologies. This XR approach combines the best of both AR and VR along with a 3rd mixed experience. The new headset project from intel is leading the way, in this new combination of both augmented virtual, real and worlds.

 

[jdoll021]

Tim is right, unfortunately.

The future will look a lot like this.

Basically, yes. It actually makes me think of Ghost in the Shell, especially towards the end with the person who was using some sort of AR jammer (think "Laughing Man" arc). Despite the glitzy propoganda that companies like Apple and Google would have you believe, this is probably a far more accurate depiction of AR.

 

[shareef777]

Relax people the Mac event has always been after iPhone event.

Wrong, Macs (focusing on MacBook Pros) have always been BEFORE the iPhone event. The only exception was the 2012 13" retina MacBook. Otherwise there has always been a release of all MacBookPro sizes in the first half of the year for the past DECADE.

 

[DevNull0]

Of course Timmy says AR is going to be bigger than VR. Otherwise he'd have to explain why everything Apple makes is too gimp to run VR.

But the quotes from him above just prove once more that Timmy knows less about the current state of technology than a goldfish.

 

[MasterRyu2011]

Virtual Reality is 50 million times more fun and useful than AR. Oh, and Pokemon Go is not an AR game. Most smart people turn off the AR to save battery and make the catching easier. it's a location game first, and AR game distant second.

 

[DevNull0]

"But my own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present, talking to each other, but also have other things -- visually -- for both of us to see."

And this is why Timmy is a clueless fool. Is AR really going to enhance face to face meetings that much? Sure it might be cool but it's hardly a major disruptive technology.

OTOH, full immersive VR is going to majorly disrupt the movie and gaming industries for a start. And then it's going to get really amazing People don't sit and chat while they watch movies or play games. They want to be immersed. Timmy is a mindless drone who cannot see beyond his tiny little space. As a business exec he doesn't need a computer so nobody needs a computer. He doesn't have time for games and movies so they are irrelevant. He doesn't care for music so nobody needs quality headphones.

Timmy is a small man with small needs. And he's turning Apple into a company that has no vision and only makes small products for small people like himself. Maybe that's why the idiot thinks being able to play a game with one hand while eating a hamburger with the other is worthy of a major segment in a keynote.

 

[Swift]

Article Link: Tim Cook Says Augmented Reality is 'Larger' Than Virtual Reality

I don't know exactly what augmented reality is yet, but my instinct tells me that it's way better than 360 degree movie landscapes inhabited by 3D animated soldiers of the future. You will not have that much fun gaming forever. Augmented, though, still has to be invented. But uh, I'm having a lot of trouble in Macrumors and a lot of Mac sites. It's almost like there's a rent-a-mob sitting in here a lot of the time. Really, if I disliked a product so much as some of you, sitting around the clubhouse and bitching all day about something that they've decided. Go to Android if you want another choice. There will be a lot of better and cheaper bluetooth headphones shortly. The new pairing of the W1, ID storage in the cloud so you're validated on all your devices instantly, along with others in your network, together on a phone call or data or video, together with the fact that the phone has wired Lightning adapters inside, they're only $9 to buy, and they'll be out ofChina in a month, really shouldn't mean anything. Like your present earphones, keep your present earphones. Or buy any Bluetooth headset and they work. Or the new ones, which will read the W1 instructions. Will Apple publish the APIs to make any maker able to access the W1? I hope so. In the spirit of the open source Swift.

 

[DevNull0]

I don't know exactly what augmented reality is yet, but my instinct tells me that it's way better than 360 degree movie landscapes inhabited by 3D animated soldiers of the future.

Lol....just wow.

I don't know exactly what flobiranaso is, but my instinct tells me it's way better than anything an apple apologist will ever post. I didn't read your post beyond what I quoted.

 

[Urban Joe]

Virtual realty....
How about virtual monopoly.

Apple is getting almost too big. They might need a dose of Sherman Antitrust medicine before long. Getting nearly impossible to compete with just a handful of companies monopolizing technology and the associated supply chains.

 

[stanman64]

I guess you didn't hear: you have a five hour charge, plus another 24 hours charging off the case, for almost six full days of use @ five hours per day- & every time they're close to your phone, your phone shows their battery level.
Sooooooooooo.............

JESUS CHRIST IT WAS JUST A JOKE. I KNOW HOW IT WORKS IVE BEEN FOLLOWING SINCE THE RELEASE THANK YOU

everyone so quick to strike others down on here lately...