Tim Cook Speaks on Steve Jobs, Apple's Interest in TV, and Beats Acquisition in New Interview

budselectjr said:
His Apple Tv comments makes it seem like every current cable channel would be on demand somehow. I know with Tivo it will auto record suggested shows if you turn that feature on.

IMO, I think whatever device is done and they are just waiting for the networks to cave to their model be it ala carte or something different.

Off the wall idea: Buying Tivo could be a possibility. Only a $1.6B market cap. Be it for timeshiftimg patents or whatnot. I know that has been a rumor for the past couple years though.
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He has it right. Make everything on demand and eliminate any concept of a central controlled broadcast schedule.

This scares the crap out of control freaks who make up political events banking on mass Pavlovian action for their personal gain.
 
Cook has been with Steve since 98. He loves apple and you can tell that. It was natural for him to be a little nervous the past few years at keynotes. It was something he never had done. You could see the excitement and passion he has in his last presintation. Trust me Jobs wouldn't just pick anyone to take his spot. Good job Tim, keep the passion of apple alive! Apple is in good hands!
 
Think about it!

I thought that Tim Cook's performance at the keynote was much more positive, lively and passionate. He's a CEO that knew Steve, worked with him for over 15 years, was hand-picked by Steve to take over. He was also extremely well-versed in supply chains and getting product manufactured.

Plus, I think Steve saw that Tim wasn't power-hungry...a problem which happened at Apple the first time he hired a CEO.

Just think for a second...how bad it could have been...with a CEO that didn't understand all the nuances of Apple, hadn't worked there as long, or someone craved the mega-power...wow it could have been horrible...

I believe that Tim Cook is more than holding his own, and is beginning to find his own voice.
 
Relief

I must admit that the image I formed in my mind about Cook the past few years have been solely made from the stage presentations he has given, and he has always failed to impress me. Watching this interview really shows that his presentation skills are symmetrically opposite to how smart and competent he is in his role as CEO. Glad to see that Apple has him at the helm.
 
umm.. is everything here on the same level or is Tim putting words into Steve's mouth,,


Do we actually know for sure that Steve Jobs wanted to acquire beats ? or is Tim just saying this as "of course he would have, because we are Apple"

Where is the source for Steve jobs mentioning anything about Beats?

I believe most things, but i seriously am starting to wondering how much of the stuff Apple dribbles about Steve is actually true, not just based on a book, but in addition any source based on an actual interview of Steve (like we have seen previously) which confirms this.
 
Tech198 said:
umm.. is everything here on the same level or is Tim putting words into Steve's mouth,,


Do we actually know for sure that Steve Jobs wanted to acquire beats ? or is Tim just saying this as "of course he would have, because we are Apple"

Where is the source for Steve jobs mentioning anything about Beats?

I believe most things, but i seriously am starting to wondering how much of the stuff Apple dribbles about Steve is actually true, not just based on a book, but in addition any source based on an actual interview of Steve (like we have seen previously) which confirms this.
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You're right. Why should we trust something someone says about Steve, that actually knew him personally? Better to trust blogs instead. They always get it right
 
I'm all for that, its just i would want to see the proof on a blog or something... "Steve told Tim ........"

All the stuff from AllThingsD conference for instance, although most of it was interview anyway, that's proof enough.

We all believe Apple when they say something, yet we never see how true it is ?? seriously? I check everything if i have can.
 
Apple can't go far if they get caught to the trap of constantly asking themselves "Would Steve do that?". I believe Tim starts to get that and getting the real control now. Keep Steve's basic principles as the core of Apple ? Yes. But they have to start thinking on their own now.

That's why I see very positive messages in the first video. He's talking about Apple's DNA and Steve's core guidelines. But he's talking more and more as the new leader of Apple.
 
It's good to see Tim getting so much praise on here. I too think he is doing an incredible job leading Apple. I'm sure his passion and excitement about all the amazing products and services Apple is building is infectious among all employees. This enthusiasm and drive will only lead to even more incredible products and experiences for us consumers. I'm very excited for the future.
 
Rogifan said:
Cook was very enthusiastic about the stuff they announced. This was one of his better keynotes. He seemed much more natural and his cadence was much better. No long pauses and whisper tones. So far this year everyone that's presented on stage has been really good. So much better than the iPad keynote last year.
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Agreed, Eddy Cue especially saw huge improvement this Keynote.
 
Every time I see Tim in action, I like him more. You guys are right in saying it feels like he's really finding his voice, and pushing forward. Definitely glad Steve chose him to succeed him. I really like Tim's softer side and nature, too. I loved Steve's perfectionism and approach to business too, but I certainly like Tim's approach too. Apple feels more open and intelligible and communicative now.

Yay Apple. Boo Wallet.
 
I'm not a fan of beats, however, the Beats Music app is pretty cool. I might shy away from Pandora finally, we'll see.
 
Patriot24 said:
People will continue to mock him, but Tim has come a long way in his ability to communicate his passion, opinions, and support for what the company is doing. It is clear that he's incredibly bright and does have a real sense of ownership for his decisions. He may never be as charismatic as Jobs, but he fundamentally understands what needs to be done and is piloting the company in that direction.

I think it becomes more obvious every day that indeed he was the correct choice to take the helm. That's not to say that we can't disagree with his decisions, but he's a far cry from the long list of failures that once held the CEO title bookended by Jobs.

With respect to Beats, pay careful attention to the order in which he describes the reasons for purchasing them. If you still think this is about headphones, you're not listening.

As for TV, it is a mess that I'm sure they're attempting to wade through. We may not see anything in this area for several more years (contractual hell).
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totally agree with you!
& to be honest, i'm kinda start to like tim after the last event(& i totally was angry on him in the last 2 years!)..he's changing for good. the last keynote & the energy that was there, was totally something that i only remember from the times when Steve jobs was on the stage in 2010.
now tim with so much passion & honesty that reminds me Steve & i'm totally like this direction! i just hope that he's keep it like this
 
This is the first time I've seen Cook interviewed at length and beyond him talking about Steve it wasn't my thing; most likely because he used business terms that left me scratching my head. I'll skip part 2. I'm more of a creative/design geek anyway.

Shrugs.

Now Jony Ives I could listen to for hours.
 
kazmac said:
This is the first time I've seen Cook interviewed at length and beyond him talking about Steve it wasn't my thing; most likely because he used business terms that left me scratching my head. I'll skip part 2. I'm more of a creative/design geek anyway.

Shrugs.

Now Jony Ives I could listen to for hours.
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I'm assuming then you cringed when he used the word "verticals". :D

I did find the discussion on Apple's organizational structure interesting because it's so different than every other big company. Most companies have division leaders with their own P&L. Apple's the complete opposite.
 
Piggie said:
That can cause a problem in not allowing you to move on.

Like a child who passes away and keeping the bedroom as it was for the next 40 years. The family can have a lot of trouble if they can't let go and move on, constantly being reminded.
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Being constantly reminded of Jobs' legacy surely makes everyone work harder and strive for perfection.
 
kazmac said:
This is the first time I've seen Cook interviewed at length and beyond him talking about Steve it wasn't my thing; most likely because he used business terms that left me scratching my head. I'll skip part 2. I'm more of a creative/design geek anyway.

Shrugs.

Now Jony Ives I could listen to for hours.
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When I heard Jony talk along with the video, I want to run out and buy whatever he is talking about! LOL
 
Rogifan said:
I'm assuming then you cringed when he used the word "verticals". :D

I did find the discussion on Apple's organizational structure interesting because it's so different than every other big company. Most companies have division leaders with their own P&L. Apple's the complete opposite.
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Yes you are right about the organizational structure, but I kept staring at the new iPhones just sitting there on the table thinking why won't he show these off (I tuned in about 20 minutes in.) "Verticals" was one term which threw me for an Infinite Loop. :p

kagharaht said:
When I heard Jony talk along with the video, I want to run out and buy whatever he is talking about! LOL
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I like when Rose interviewed Jony last year, just talking about the design of various items. He's into it. While Ives can't sell me on everything, I do the fan girl squee when he talks new computers. ;)
 
JarScott said:
Being constantly reminded of Jobs' legacy surely makes everyone work harder and strive for perfection.
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hmmmmm, to be honest, if you need the empty room of a dead guy to remind you to work well, I question your personality in the 1st place.

I'm sure there are many many MANY perfectionists in the world who strive for the very best, FAR better and more critical than Jobs ever was, who don't need an empty office, harking back to old thinking to motivate them.

Let's be honest here. If Jobs were still alive, there would be no iPhone 6 with it's larger screen and certainly no iPhone 6+

For me, that was Jobs greatest weakness, he let his own individual personal bias rule too much. He personally didn't like it, so no-one was having it.

That's a weakness in anyone.

Now that flaw has gone from Apple they are now allowed to think wider and bigger, literally and start exploring products and avenues that they were never allowed to before due to one mans issues.
 
In the TV part, from my point of view, Tim for the first time sounded somehow, let's say visionary.

Still a long way to go and most propably not his job, but a bit more than talking about revenue and supply chains.
 
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