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Tim Cook Talks iPhone Sales, Apple TV, Campus 2, and More at Employee Town Hall Meeting
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I just bought my ATV this past weekend and I'm fairly happy with it. It's very comparable in feature-set to the Rokus we've been using except the ATV is much responsive and loads things much faster. I like the UI, though I think it could be improved.
I was happy that a few of my games had been modified to support the ATV4, so I already had content to play. Of course I tried some of the free games on offer too.
My biggest gripe right now is less with Apple and the ATV and more with the content providers and app developers.
A few of the standard channels have apps on the app store for ATV, but then Comcast Xfinity is not an option for activating Live TV and unlocking Show Episodes. But the apps work pretty flawlessly.
Developers haven't really enabled many apps to work with ATV4. If more developers can add support, I can see a "bright" future ahead for it. Add in some original content and that makes it an even better pick.
I'm curious about how Developers are doing with adding ATV support. Are they even considering adding it? Are they creating new entertainment for the device? What is the overall interest in the development community with expanding the devices usage? Are they concerned that the ROI would not be enough since previously purchased universal apps would automatically transfer and be downloadable on ATV?
The Siri search doesn't appear to help much in most cases. If you use iTunes exclusively it works great, but once you start trying to search 3rd party apps it's hit or miss on whether anything will even happen. The great thing is it appears to understand the commands 99.9% of the time for me - it just doesn't have much in the way of results or options after the search is performed.
As a micro-games console, the ATV 4 is pretty sweet. If Apple could get some of the most popular console ports onto ATV, they'd have a competitive micro console that has a much higher potential of being successful than Ouya and the like. Amazon has tried this with Fire TV, but they are failing to produce much excitement. Apple already has lots of content that would be great for ATV, but they need to convince developers it's worth it.
For gaming, the remote is OK, but very limited. Disney Infinity 3.0 is a neat experiment on how it might work with a console-class game. I like that apps show whether or not a MFi controller is compatible with it. The remote can become uncomfortable to hold after a while playing games like Disney Infinity 3.0. The remote works great for games like Crossy Road, but that game seems unfit for the TV because it's meant to be enjoyed in extremely short bursts... unless you enjoy endless repetitiveness and getting that next high score. Racing in Asphalt 8: Airborne was fairly smooth with the tilt controls, however the framerate skipped around a bit in that game once you get racing. Riptide GP2 had a better framerate, but has kinda sloppy controls. Both racing games could probably be updated to make each better.
The remote is pretty great for navigating the UI. Typing is mostly better than typical smart TV remotes, but you may have to adjust the touch sensitivity. Using a phone helps relieve this issue, but is inconvenient. Not sure this is something Apple can really "fix."
More disagreement. Although I am sure it is coming.
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Someone that feels similar about the ATV4, another surprise.
You still didn't answer my question. What amazing feature did you expect the ATV4 to bring you that it didn't?
Or the Mac mini
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Let's start with 4K
I am not the OP, but I feel the same and posted this in another thread.
It is not about it missing an "amazing feature", it is about the fact that it does very little more than the ATV3.
1. iPhone App's and games on a big TV, are a bit of Fad once you use them a few times and realise if you really want to play games on a big screen you fire up the PS4. My household used them for about a week over the Christmas and never used them since.
2. No 4K. Now I am not a crazy 4K purist, but the fact that Apple have Computers and iPhones that are supporting 4K and you cannot apply that to the ATV4, is unacceptable. Streaming services also now output 4K (ATV is a streaming device right?) and is all evidence that ATV4 is a crippled device IMO.
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You mean Apple should release new MBPs every 6 to 9 months instead of yearly? Because it hasn't been a year yet since the last updates to them have been released.
Expected a new better experience, got an over hyped under delivering product that has future promise at double the price. That help?
I misunderstood your question.
I don't like leaving long posts so to answer would take too long. Check out my previous posts from November and Dec if you are curious. Although some issues have been fixed since then.
I guess I can sum it up by saying that, at least for me, the ATV4 has not been a good enough replacement for my ATV3s.
While there are some things I like about the ATV4, the things I do most can be done with the ATV3, and in many cases, the experience is better with the ATV3.
That, and lack of good apps. There are other disappointments, like the remote, but just too much to list.
*YAWN* the fact that Tim Cook has even mentioned "new apple watch bands" (wow!) shows it all… *roll eyes*
"haute couture" ?
The pipeline is nearly empty - iPads are victim of the phablets - as for the streaming market: apple is the LAST to enter. Too late. top Smartphones: Competitors already chasing apple. apple car: Responsible left apple. But the new "underground auditorium" can soon be offered for other enterprises for presenting their REAL News and innovative products....
"Apple computers" changed 10-15 Years ago their name to "apple" - time to change again: "Apple Fashion"… Karl Lagerfeld and Jony Ive will do the show…. très chic !
may I translate that following phrases?
" tvOS is Apple's way of giving content providers the tools to offer streaming television solutions to customers after having failed to launch its own streaming service due to difficulties with negotiations."
means: "We are too late - we have to take the rest"
"The most recent TV-related rumors suggest Apple is exploring the possibility of original content, following in the footsteps of Netflix and Amazon"
means:
"We had a big sleep. I see Amazon and Netflix at the horizont.. let´s explore if they are so far in front… or are they that much behind us?"
"india and China a growing market"
Both countries have their own Smartphone Industry. Tim forgot that even HIS smartphones are assembled in China. As for the chinese market: Huawei will have apple for breakfast.
Chinese economy is much less growing than before --> less earnings for "normal" people and less growing mid-class --> they have less money ---> Huawei.
"haute couture" ?
The pipeline is nearly empty - iPads are victim of the phablets - as for the streaming market: apple is the LAST to enter. Too late. top Smartphones: Competitors already chasing apple. apple car: Responsible left apple. But the new "underground auditorium" can soon be offered for other enterprises for presenting their REAL News and innovative products....
"Apple computers" changed 10-15 Years ago their name to "apple" - time to change again: "Apple Fashion"… Karl Lagerfeld and Jony Ive will do the show…. très chic !
may I translate that following phrases?
" tvOS is Apple's way of giving content providers the tools to offer streaming television solutions to customers after having failed to launch its own streaming service due to difficulties with negotiations."
means: "We are too late - we have to take the rest"
"The most recent TV-related rumors suggest Apple is exploring the possibility of original content, following in the footsteps of Netflix and Amazon"
means:
"We had a big sleep. I see Amazon and Netflix at the horizont.. let´s explore if they are so far in front… or are they that much behind us?"
"india and China a growing market"
Both countries have their own Smartphone Industry. Tim forgot that even HIS smartphones are assembled in China. As for the chinese market: Huawei will have apple for breakfast.
Chinese economy is much less growing than before --> less earnings for "normal" people and less growing mid-class --> they have less money ---> Huawei.
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It's been over 2 years for the Mac Pro and the hardware in the machine is at least 3 years old. That's pretty bad for what is billed as a top of the line workstation. If we are lucky we'll see an update in June.
The MacBook Air design is three years old now? Have you taken a look at the screen in those machines? It's like looking into a time warp.
The new MacBook is a nice machine, but speed is barely acceptable and the one connector-to- rule-them-all approach is ridiculous.
The Mac Mini was crippled in the last 'update'.
iMac's with 5400 rpm drives, heat problems, soldered RAM and taped together so you can't even upgrade a hard drive. Really?
The point is that because of the iPhone, Watch and iPad the Mac lineup doesn't get nearly the attention it needs.
Do you mean as opposed to most of the responses in these threads? Even less than a lot of nothing. And Tim Cook has more intelligence, compassion, and understanding in his little finger than most of the participants on this forum have in their entire body.
So in other words...get ready for even higher priced iPhones in North America.
Even if we lose sales, we'll make it up by selling older models to the masses in emerging markets like India.
Even if we lose sales, we'll make it up by selling older models to the masses in emerging markets like India.
I would think anyone who hates apple as much as you do and continues to buy apple products can only be labelled as ....Did Tim Cook mentioned how bad the Apple services lately. The Apple Music, iTunes and AppStore and a never ending bugs on OS X and iOS. I guess this is his definition of exciting because the media he loves talks about it.
BTW, tell us about your screen name.
Just curious, what were you looking for or expecting?
[doublepost=1454625346][/doublepost]One important thing that was left out of this MR article but was mentioned in AI is that Tim said he expects iPad sales to rebound later this year.
My guess is that the iPad lineup will be pretty strong this year and we'll get more iPad specific features with the next iOS update. Pencil support across the board would also spur sales.
I'm just stating the facts it's all over the news this week. I guess you're blinded by your fanboyism, that you think nothing wrong with Apple at all. It's because I complained it doesn't mean I'm not allowed to buy their products. Besides what my screen name has to do with the topic.
Okay, well I'll just mark your response as ambiguous dislike for something with not much to back it up.
I have had an ATV1, and ATV2 and ATV3 and now the ATV4, and anyone who says that the ATV4 doesn't have anything compelling enough to make it an upgrade over the ATV3 is just kidding themselves.
First of all, there are plenty of good apps available. Hell, just the inclusion of Plex makes it amazing. Amazon Prime is on its way soon. And the advent of the App Store means that more great apps will come when developers finish and submit them, instead of when some big name negotiates a deal with Apple.
Not sure what you mean about the remote being disappointing, but I find the remote to be one of the best things about the product. It could use a little refinement to make it better to use in the dark. But the ability to search and navigate content by voice is such an upgrade over the ATV3 as to make your comment laughable, IMO.
It does a ton more than the ATV3. That's a ridiculous statement. Voice searching and navigation. Developer based app store. Apple music voice control, among others. Just the fact
And you may not find the games interesting or compelling, but a lot of people do and will. I've never been a gamer myself, and would never dream of buying a PS4, Nintendo or any other game console. But for the casual gamer the ATV is a great source for a short distraction of a game.
Would I cry if it had 4K? No. But I'm not crying because it doesn't either. People complaining about not having 4K now is pretty much like when they were complaining about 1080p missing 8 years ago. Not only is there a minuscule amount of 4K content out there, but most TVs that people buy don't even give them the benefits of the 4K technology at the distance that they watch their TVs from. There's also some reasonable speculation out there that the hardware in the ATV4 will support 4K, and it could just be a matter of a firmware upgrade that Apple wasn't ready to push at release.
Not sure we bought the same device. They delivered everything they said they were delivering when they introduced it. Out of the box it was a major upgrade to my ATV3, and the way it and the new ecosystem were designed it will only get better as time goes on. Essentially they just turned the ATV into the iPhone, by bringing millions of developers to the table.
Someone needs to print a bunch of copies of those "Don't buy" warnings and post one at every Apple Store ASAP.
In the future you are most likely correct. As for the millions of developers, not sure what they have delivered that makes me say Wow about the new Apple TV. As of today Siri is marginal. Apple caved and had to bring back the keyboard because of a half baked tvOS search, to name a couple of issues. Five years in development and Apple delivers a half baked product at double the price, not what I expect from Apple. Apple TV will get better but for me, purchased on faith, next year would have been better choice.
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Hardly.
Oooh wow! It was worth it after all.. I could not live without Siri..
.You asked of others what was missing from the ATV4 and I answered. Now you do not like the answer? It is not about your likes, or dislikes of consoles as I never asked you, or invited your opinion as it was already clear on from the onset.
Not the same, as you had to buy a new ATV to get 1080, like I did. So what is your source to confirm that 4K is a firmware update? Speculation = 0 in the real world. However, when Apple bring out 4K on the next update, remember this post and why people feel a little robbed.
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What is that?
I agree. I bought an entry level late 2012 MacbookPro back in 2013 and it is the slowest thing I've ever owned. Don't get me started on MacBook/pro battery life. Omg. I can't get more than 2 hours out of the thing. I don't know if I'll ever buy another MacBook again. I just might not need to anymore these days. Maybe I'll get an iMac down the line but Apple laptops. Never again.
Assembly instructions for MacPro:
1) Tighten all bolts to 29 N-m (3.0 kgf-m, 22 ft-lbs) in alphabetical sequence.
2) Then tighten all bolts to 69 N.m (7.0 kgf-m, 51 ft-lbs) in alphabetical sequence.
3) Back off all bolts by 180″ first; back them off by 180″ again.
4) Tighten the bolts (a) and (b) to 34 N-m (3.5kgf-m, 25 ft-lb).
5) Tighten the bolts (c), (d), (e) and (f) to 15 N.m (1.5 kgf-m, 11 ft-lb).
6) Tighten all bolts by 80 to 90″ in alphabetical sequence.
CAUTION: Do not tighten the bolts more than 90″.
7) Further tighten all bolts by 80 to 90″ in alphabetical sequence.
CAUTION: Ensure the total “re-tightening angle” [in the former two steps], do not exceed 180″.
(OK. It is for a Subaru. But the Pro is close.)
1) Tighten all bolts to 29 N-m (3.0 kgf-m, 22 ft-lbs) in alphabetical sequence.
2) Then tighten all bolts to 69 N.m (7.0 kgf-m, 51 ft-lbs) in alphabetical sequence.
3) Back off all bolts by 180″ first; back them off by 180″ again.
4) Tighten the bolts (a) and (b) to 34 N-m (3.5kgf-m, 25 ft-lb).
5) Tighten the bolts (c), (d), (e) and (f) to 15 N.m (1.5 kgf-m, 11 ft-lb).
6) Tighten all bolts by 80 to 90″ in alphabetical sequence.
CAUTION: Do not tighten the bolts more than 90″.
7) Further tighten all bolts by 80 to 90″ in alphabetical sequence.
CAUTION: Ensure the total “re-tightening angle” [in the former two steps], do not exceed 180″.
(OK. It is for a Subaru. But the Pro is close.)