That is what he has been doing for years - the "pipeline" is always something magical in the near future.
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Tim Cook Talks iPhone Sales, Apple TV, Campus 2, and More at Employee Town Hall Meeting
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Really. Apple already HAS a "spaceship" campus and this is the second one, eh?
(Sorry Juli)
Someone please fire this old woman and replace her with someone that cares about kicking ass instead of kissing her own.
Following Apple's first quarter earnings report, Apple executives hosted a Town Hall meeting with Apple employees to answer questions and to divulge a few details about the company's future plans. 9to5Mac has shared highlights of what was covered at the event. While much of what was said was reiterating information that was shared during the earnings call, there are a few tidbits worth noting.
When it comes to the iPhone and the rumor that Apple has perhaps reached "peak iPhone," Cook said the device is the "greatest business of the future" with growth potential in key emerging markets like India and China. He said Apple does not need to launch a less expensive device with pared-down features to entice buyers in these markets, as research suggests people will spend more for a better experience. These comments relate directly to the upcoming "iPhone 5se," which some rumors have suggested will be positioned as a less powerful, lower-end device, though not a cheap one by general smartphone standards.
On the Apple TV and tvOS, Cook said the two products point towards a "bright" future for Apple, but he didn't mention how Apple might expand its presence in the living room going forward. tvOS is Apple's way of giving content providers the tools to offer streaming television solutions to customers after having failed to launch its own streaming service due to difficulties with negotiations. The most recent TV-related rumors suggest Apple is exploring the possibility of original content, following in the footsteps of Netflix and Amazon.
Cook also reportedly expressed excitement over future products coming from the company's software, services, and hardware divisions. In the next few months, Apple is expected to announce the iPhone 5se, the iPad Air 3, new bands for the Apple Watch, and perhaps new Retina MacBooks and Retina MacBook Pros. Later in the year, Apple is also expected to introduce the highly-anticipated iPhone 7 and iPhone 7 Plus.
He also teased "far off" hardware products coming beyond 2016, perhaps hinting at the company's work on the Apple Car or its exploration of virtual and augmented reality. Recent rumors suggest Apple is prototyping virtual reality headsets similar to the Oculus Rift.
The last bit of interesting information was on Apple Campus 2, the company's second "spaceship" campus that's under development in Cupertino. Construction appears to be on track to be finished at the end of 2016, as Cook says the first employees will move into the campus by the end of January 2017. He also said the new underground auditorium will allow Apple to hold events on its grounds instead of at venues in San Francisco and other parts of the Bay Area.
The meeting also included more mundane information on upcoming time-off benefits for Apple employees, flagging iPad sales, new solutions for retaining employee talent, and Apple's supply chain, which can be read at 9to5Mac.
Article Link: Tim Cook Talks iPhone Sales, Apple TV, Campus 2, and More at Employee Town Hall Meeting
Why would Tim cook specifically mention the MacPro? That makes no sense. He also did not mention MacBooks, MacBook Pros, Mac Mini, iMacs, or Watch.
Oh noes, Apple is DOOMED!
Yeah, he mentioned the important stuff instead.
Like office buildings, watch bands, TV hobbies,
gender neutral employee bathrooms
and far off stuff like VR that will be 10 years
behind everybody else when and if it finally shows up.
Oh noes, indeed.
These three post sum up the current Mac line in a nutshell.
Its going to be a long month for Mac users until the March Keynote. Wish they would give us a silent Skylake refresh NOW.
Got it. You expected Cook to pre-announce new products currently under wraps along with product updates so that competitors could get a jump and so customers would stop making purchases, holding out for new products and updates. Because most tech companies disclose their product plans and updates early.
Like Samsung, Microsoft, Nikon, Panasonic, HP, Sony, and all other tech manufacturers.
The post is a little long. Maybe I might respond later in detail when I am on the computer, but to say my dislike for the ATV4 is ambiguous is a little silly. I told you to look at my previous posts. To repeat everything over and over is pointless, especially when it is so off topic.
People get so weird whenever you say anything bad about the ATV4.
Tim Cook is smiling and is happy.
His /Apple's plan worked out.
Give very low quidance for q2. Let share prices drop on purpose.
And then do the share buyback, you already promised, and do it BIG!
After the real and positive results of q2, shares will go up again.
Just kidding, but would it be possible to manipulate share prices this way if you are planning a share buyback?
His /Apple's plan worked out.
Give very low quidance for q2. Let share prices drop on purpose.
And then do the share buyback, you already promised, and do it BIG!
After the real and positive results of q2, shares will go up again.
Just kidding, but would it be possible to manipulate share prices this way if you are planning a share buyback?
>>> "Just kidding, but would it be possible to manipulate share prices this way if you are planning a share buyback?"
That might be possible. He could also just announce, as an extreme, Apple is DOOMED™ which would have the same effect. In both cases that would likely be an illegal market manipulation.
Yes, but my joke would be more realistic , I think. It would be more subtle and give more room for deniability.
Just wondering if that would be possible. Not saying it is.
Sounds like SlipperySlop has been gulping the Cook KoolAid by the gallon
A pep talk that did anything but put a pep in anyones step. Its all vague and all has been said before. As far as retaining employees go, the RSU incentive is insulting to employees. Yes they don't have to give them to all employees. But if you knew the structure of Apple compensation, its insulting. More and more employees have and will continue to jump ship after hearing the same rhetoric since Steve's death. Nothing new is left in the pipeline. Just speed bumps along the way to milk the consumers and dangle the carrot in hope of something innovative. Those days are long gone unfortunately.
right because that's what CEOs do at employee town halls.Did Tim Cook mentioned how bad the Apple services lately. The Apple Music, iTunes and AppStore and a never ending bugs on OS X and iOS. I guess this is his definition of exciting because the media he loves talks about it.
Of course we don't know exactly what Cook said, all we know is what someone chose to leak to Mark Gurman.
I was expecting 4K and an Apple game controller included with the device.
Yeah there are third party controllers, but since Apple didn't include one developers will have to develop for what all users have: a remote which is insufficient for even the most casual games. Most game developers will not risk investing in a game that requires a third party product. And so Apple essentially killed the gaming potential of the device.
For a bit more you can get an Nvidia Shield which is lightyears ahead of the ATV.
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Amen. I wrote an article recently about that issue.
https://medium.com/@Pier/the-problem-of-osx-hardware-in-2016-454bf40fa91e
I agree.
I purchase the ATV4, only to find it was one of those devices that you forget about after a week. I honestly got it in hopes of them giving all owners exclusive access to Apple Originals, or maybe even their own "Direct TV" or "Dish", etc.
In a year give us an updated Apple TV with an a10x soc, 4K and a Apple gamecontroller.
After that(or before) try to tie in a few of the gamedevelopers to create a few blockbuster games or buy a big game developer! But do something! Things are way too organic, slow at Apple .
If you have a vision , but can' t get deals with content providers , do something, please...
Use your pile of cash , make some strategic acquisitions to get a headstart. Throw some money at Ubisoft and activision for developing games for the Apple tv5.
But don't wait and wait....
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