Tim Cook to Apple Employees: "Apple is Not Going to Change"

[WeegieMac]

As others have said, Tim Cook has been doing the job for the last 8 months almost, and has done the same job before when Steve took leave of absence on two previous occasions.

He's part of Steve's team, the success brought to Apple since Jobs return in 1997 is down to the TEAM that Steve installed over the years that followed, including Cook, Ive, Schiller, Forstall, etc.

These guys are of Steve's mindset, they watched Apple recover and grow together, all singing from the same hymn sheet.

I would wish Tim all the very best, but the truth is that he doesn't need it. He's done the job before, done it well, and will continue to do so in my eyes.

And as for the whole gay thing. Is that not only a rumour due to Cook's lack of a partner or kids? Not that it matters, but it's a bit odd that people are labelling the guy and questioning his sexuality when he's just taken over as CEO full time.

 

[phillytim]

Apple Keynote Speeches

Steve Jobs has been a master keynote salesman; if I were Apple, I'd keep the Keynotes going with Jonathan Ive rather than Tim Cook.

Keynotes are what make Apple different than other technology companies. They provide a personalized introduction of the technology and relay a clear direction that the technology carries the company. People love touchy-feeling things by a known personality.

Jonathan always seems to have very successful outings, and Jonathan is much more hands-on the technology than Cook ever was. Probably Jonathan is much more closer to Steve in that respect, and that's what people like to see at the Keynotes.

I think it's more than OK for Tim Cook to be more behind the scenes--just push someone out there for Keynotes that can roll out technology in intriguing ways as Jobs had done and that someone seems to be Jonathan Ive.

Don't you think?

 

[SandynJosh]

Your right people are discriminated against for many different reasons and all discrimination is wrong. As long as we keep feeling a need to be pointing out why he or she is different it means we haven't gotten away from discrimination. I dislike the water cooler crowd at work who always feels the need to whisper behind people's backs and worry about other people's lives. If Tim is happy with his life and is a good CEO then who cares?

Agreed, 100 percent. However, there is this rumor that involves gerbils...

 

[mdriftmeyer]

Though he is Gay, I don't see how that is relevant. He is now "One of the most powerful man in Silicon Valley," the gay part doesn't have to be included.

True, except his is now, ``One of the most powerful men in Silicon Valley.'' There are a plurality of men in Silicon Valley.

 

[dgree03]

I dont care that he is gay. Well take that back, if I find out he is catching instead of pitching... Then I will have a problem.

 

[Ubele]

Congratulations, Tim! I have boundless awe and respect for Steve, his vision, and his accomplishments, but I know that you are your own man and presumably will make some decisions that Steve wouldn't have made. That's as it should be.

So... Is it too soon to ask you about the possibility of a mid-priced Mac tower, a Blu-Ray SuperDrive, and better peripheral support for the iPad? Those things would be really cool for some of us, even if they're retro or bags of hurt.

Thanks in advance,

A fan since the Apple ][

 

[taeclee99]

Tim Cook's sexual orientation is nobody's business but his own.
Maybe this will mark the return of the multi-color apple logo.
Not that there is anything wrong with that.

 

[erzhik]

Gay or not, let's see if he can be the driving force for Apple. CEO is everything for the company, CEO defines the whole company. What matters is what is inside that head of his. Being a temporary CEO and full-time CEO are two completely different things.

 

[GregAndonian]

Apple is successful because the company sticks to a vision. Apple goes their own way. No focus groups, no consulting the public (eve if it does happen it's kept to a stark minimum.) Just giving consumers what Apple decides they want, and then - PRESTO - Consumers demand more of it.

That explains why Final Cut Pro X became an overnight sensation...

 

[nylonsteel]

re original article

i think it be a good thing

gonna miss steve at the helm

but tim will lead well - in his own style

probably giving a bit more breathing room for his departments to do their thing

looks like aapl will evolve

steve laid the foundation though

 

[theosib]

Apple is Not Going to Change <--- BAD

If Apple were to stay exactly as it is now, it would stagnate. It's good as it is now, but it may have to change radically to adapt to new markets. Steve is adaptablt and was capable of causing good change to happen. If people are just going to study Steve's past and try to emulate that, they'll do fine until that philosophy doesn't apply anymore. It's like trying to apply the Bible to modern day life. How much of it still applies? We don't want "the way of Steve" to turn into a religion. On the other hand, if it inspires smart people to adapt in new ways, studying Steve's past would of course be a good thing.

The candy-colored Mac notebooks come to mind. They seemed like a great idea when they came out. They caught attention. Now they look like toys, because dreamsicle isn't what you want in a professional conference room.

The new brushed aluminum unibody Macs are the best they've ever looked. I sure as hell hope that's not the best they'll EVER look. A lot of the stuff that has gone into making the MacBook Air so compact required some radical thinking. Who else would have felt comfortable with getting rid of the DVD drive? Ballsy move. It could have bombed. Many people STILL hate that. I remember the complaints when they dropped the floppy disk drive.

Indeed, CHANGE is what Apple has been all about, and the thing about change is that it can't be done based on a static philosophy.

 

[SmoMo]

I dislike the water cooler crowd at work who always feels the need to whisper behind people's backs and worry about other people's lives.

Aww man, they were just saying last night what a great guy you are and how much they respect you. The whispering was because they've been having a water cooler whip-round to gather some dosh and buy you this -> http://www.cafepress.co.uk/+i_have_an_app_for_that_mug,403584976

Guess they'll have to smash it up now and give the pieces to nobody.

 

[Asclepio]

he is only half black.

True, outside usa obama is not considered a "black man" he is an half/half

 

[SandynJosh]

If he was straight, what would it change ? Would his "Apple is Not Going to Change" message be different ? No ? Then it is truly irrelevant and off-topic.

All posts not about elephant are irrelephant.

That's too bad.
Not a good CEO mindset.
Life is change.
Yes we can.

Tim's just settling the troops down so they don't worry and get back to work.

He says it wont change, but its inevitable, major decisions will come his way, and he's no doubt disagreed with Steve in the past.

Is he honestly going to think

"I feel really strongly that Apple should do this, but I know Steve would prefer something different, I'll go with what Steve would want"

He's going to go with his instinct, it will be probably slow, but Apple will slowly change, Im not saying for the worse, or for the better. But it will most likely change.

I'm going to get very annoyed when new products launch, and the inevitable tide of "Steve would never have allowed that!" or "This wouldn't have happened under Steve!"

It's inevitable that people will be compare all the things Apple does from here on out to what or how Steve would have done it. At IBM that continued long after Watson was gone. It's part of the human condition. Don't be annoyed and accept it for what it is.

All that said, I don't believe Tim has the instincts to make product design decisions or to sense what the public will be wanting long before the public knows it themselves. While Ives knows what something should look like to be desirous and highly desired, he doesn't know what the new thing should do. In these areas Steve may be irreplacable.

Of course there will be changes and I honestly think that Cook will be an easier man to work for then Jobs was, but that isn't necessarily a bad thing. Jobs was a visionary in his leadership role, but he was also a boss that instilled a lot of fear in his subordinates. I don't see Cook being like that, but I do see him as a team builder and someone that his subordinates won't want to let down.

A lot of us have probably worked for two different types of people in our lives, at least I have. The ones that we were afraid of and did everything just right so we wouldn't lose our jobs or get berated by them or the ones we liked and admired and didn't want to be the person that let them down. I see Jobs as more of the first boss and Cook as more of the second.

Your vision of Steve Jobs is dated. He matured a lot while he was building NEXT and Pixar. The matured Jobs and Cook are a lot alike.

 

[BaldiMac]

That explains why Final Cut Pro X became an overnight sensation...

Bad press aside, it's been in the top 5 paid apps on the Mac App Store since it's release.

 

[Asclepio]

Following the resignation of Apple founder Steve Jobs, incoming CEO Tim Cook called a meeting of shareholders and members of the press Thursday morning to announce that he envisioned printers as the company’s future. “Laser, ink-jet, double-sided, color, black-and-white—the future of technology is in printers. I am absolutely convinced of that,” Cook explained to a packed auditorium as a montage of printers and people using printers played on a screen behind him. “What is the one thing people will always need? It’s obvious: printers. Printers with fax machines attached, printers that collate and staple, perhaps a printer that makes photocopies. Anything’s possible. It’s called innovation.” Cook concluded his remarks by assuring investors the release of upcoming Apple products such as the iPhone 5 would be postponed for at least four years so the company could throw all its time and resources into the creation of high-quality printers for the home and office
It's the post pc era, now it's time for Printers. Cant wait.

 

[KnightWRX]

Following the resignation of Apple founder Steve Jobs, incoming CEO Tim Cook called a meeting of shareholders and members of the press Thursday morning to announce that he envisioned printers as the company’s future. “Laser, ink-jet, double-sided, color, black-and-white—the future of technology is in printers. I am absolutely convinced of that,” Cook explained to a packed auditorium as a montage of printers and people using printers played on a screen behind him. “What is the one thing people will always need? It’s obvious: printers. Printers with fax machines attached, printers that collate and staple, perhaps a printer that makes photocopies. Anything’s possible. It’s called innovation.” Cook concluded his remarks by assuring investors the release of upcoming Apple products such as the iPhone 5 would be postponed for at least four years so the company could throw all its time and resources into the creation of high-quality printers for the home and office
It's the post pc era, now it's time for Printers. Cant wait.

The Onion is not a serious site guys. It's a humor site. It writes funnies. haha.

 

[SmoMo]

Apple products such as the iPhone 5 would be postponed for at least four years so the company could throw all its time and resources into the creation of high-quality printers for the home and office[/COLOR][/B]
It's the post pc era, now it's time for Printers. Cant wait.

Useless, that's not inovation, Steve would be thinking "home and office, bah, we need printers in places people arn't expecting to print".

* A little printer next to the toilet could be handy, if you get where I'm coming from.

* A nano printer in my wallet would be handy, notes of any denomination, any currency, all billed to my apple account.

* Food printers ( for lunchtimes )

* Lasagna Printers ( might come under previous category, depends on the marketing angle )

* Personal printers that continually log your GPS coordinates so you can find your way back home just by following the paper trail backwards.

*Pizza printers ( again, could be combined with previous food category )

 

[rdowns]

Useless, that's not inovation, Steve would be thinking "home and office, bah, we need printers in places people arn't expecting to print".

* A little printer next to the toilet could be handy, if you get where I'm coming from.

* A nano printer in my wallet would be handy, notes of any denomination, any currency, all billed to my apple account.

* Food printers ( for lunchtimes )

* Lasagna Printers ( might come under previous category, depends on the marketing angle )

* Personal printers that continually log your GPS coordinates so you can find your way back home just by following the paper trail backwards.

*Pizza printers ( again, could be combined with previous food category )

Thank you. Asclepio may not see the future, I'm with you. Excellent post.

 

[Mikebike125]

The Onion is not a serious site guys. It's a humor site. It writes funnies. haha.

....... I feel .... STUPID! duh! thanks for clearing that up KnightWRX.

I've been taken!

 

[Piggie]

I don't know why some have to jump up and down and shout abuse just because some people quite rightly ask about the sexuality of someone in power.

You as a human are you brain, you are your mind, it's what makes you you and the thoughts and emotions you have.

If you are a man or a woman, or gay, then naturally you may have different views on thing as you are different, with different amounts of various chemicals/hormones etc inside.

It would seem crazy to suggest otherwise.

Are we saying that if the founder of Apple was Stephani Jobs that she would of make all the same decisions that Steve jobs made?
Or course not, that would be stupid.

It's does not MATTER if you are Male, Female or Gay, but it will make you have different views on things as that's just the way things are and always have been.

I don't suppose there would of been so many big American muscle cars with V8 engines if all cars were designed by women, and I don't expect there would be so many things build/designed with women in mind if every single designer on the planet was a man.

If a Male or a Female or a Gay human being wishes to make their mark on a company and perhaps steer in one or another direction or line of products, of course it's going to be influenced by who they are as a person.

 

[WeegieMac]

I don't know why some have to jump up and down and shout abuse just because some people quite rightly ask about the sexuality of someone in power.

You as a human are you brain, you are your mind, it's what makes you you and the thoughts and emotions you have.

If you are a man or a woman, or gay, then naturally you may have different views on thing as you are different, with different amounts of various chemicals/hormones etc inside.

It would seem crazy to suggest otherwise.

Are we saying that if the founder of Apple was Stephani Jobs that she would of make all the same decisions that Steve jobs made?
Or course not, that would be stupid.

It's does not MATTER if you are Male, Female or Gay, but it will make you have different views on things as that's just the way things are and always have been.

I don't suppose there would of been so many big American muscle cars with V8 engines if all cars were designed by women, and I don't expect there would be so many things build/designed with women in mind if every single designer on the planet was a man.

If a Male or a Female or a Gay human being wishes to make their mark on a company and perhaps steer in one or another direction or line of products, of course it's going to be influenced by who they are as a person.

What a lot of utter nonsense.

 

[aristotle]

Would you say this for a straight CEO? How is 'what he is into' going to be any kind of problem?

Why are you so obsessed about it? Mark Hurd (former CEO of HP) was fired for an inappropriate relationship with a woman that encroached on his work life and the decisions he was making. Get off your high horse.

 

[Piggie]

What a lot of utter nonsense.

So you think Males and Females make exactly the same choices when faced with the same problems to solve or scenario they have to deal with?

That's nonsense.

Note: I'm not saying one is right or one is wrong. There is no actual right or wrong as it's just differences of opinions.

But are you really saying that if you had 100 women and 100 men and offered them a series of various issues to have to deal with.
Once you got back the results you would find no differences between the two groups?

 

[aristotle]

I just can't believe some of the stuff I'm reading here today.

Why do you care so much? If he is doing a great job, that is all we should care about. As long as his personal life does not influence his decisions as the leaders of the company, it should not matter. Mark Hurd was fired because he used his position help woman he had feelings for. He was fired for misuse of company resources and for tarnishing the image of HP in the public eye.

@citi: Get a life pal. Equality means that everyone is held to the same standard. All CEOs should be held to the same high standard. As long as they act professionally and do not allow their personal relationships to influence their business decisions, they are in the clear. This applies to all relationships be they friendship, intimate relationships or even family.

Anyone working for a larger company would understand these ethical issues. You cannot give business to a friend or family member without having it vetted by a third party in the organization.