Tim Cook to Investors: Apple is Working on Future Products That Will 'Blow You Away'

[09872738]

Yeh. pretty neat. Did fly some larger jets in the past, but cut back on he airplane stuff to focus on a different (computer) project...
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Awful photo, way overcooked.

ymmd

 

[mikethemartian]

an iGun finally??

The bullets would be too small to hurt anyone.

 

[turbineseaplane]

The bullets would be too small to hurt anyone.

Not to mention the proprietary ammo costs...
Have you seen the SSD upgrade pricing?

Plus, as part of their latest "green initiative", it's likely the ammo would expire after 1 year unless you buy AmmoCare+

We have to look out for "services revenue" after all...

 

[jeffg1]

Apple is in a unique spot right about now; Samsung has seen that apple users are willing to pay so much more for the iPhone XS and XS Max that now the S10+ has increased in price to match the iPhone really, if Apple's next iPhone is slightly cheaper then Samsung they can crush sales on the next iPhone.

 

[BenLeong]

He's brought little to nothing to the company in terms of excitement for new products.

This, perhaps, is the greatest difference between Tim and Steve: Steve had his customers believe in the present and future of the company. Tim has us roll our eyes at incremental money-gouging updates, with a lot of hollow exclamations to "stay tuned...!"

The guy's just trying to stay alive as CEO until he can retire, cash in his stock, and kick it with his family.

 

[SeattleMoose]

When Tim says "will blow you" I believe him!!!

 

[mikethemartian]

I think the free market should take care of FB and Google. Inform people what is happening. If they are too apathetic or ignorant to care, they will get what they deserve.

Tim calling for government intervention is akin to asking the fox to keep watch over the chickens, so that nothing bad happens to them.

I doubt that his motive is so altruistic. Probably just wants the government to drag down the businesses of his competitors.

 

[aidler]

My gripes are not necessarily about the keyboard or something like that. I like the feel of it, to be honest, but am concerned about reliability. But that's a question of quality control, in that case gone wrong.....

Very well written, the only thing I like to add: Put back a headphone jack into your iPhones Tim!

 

[neutrino23]

Did they announce the dividend increase at this, or is that for private board meeting?

Tim Cook renewed the promise to keep increasing the dividend. Typically, the new dividend rate is set by the board at a meeting in May. Tim did note that the dividend has almost doubled since it was first announced.

 

[LovingTeddy]

This post takes the defeatist award of the week. I hear, since there are issues, forget it all.

"Everyone" uses Google, what you are saying in translation is forget privacy. Many of us that do take privacy seriously don't use Google. I personally use zero of their products, and appreciate what Tim Cook is doing for privacy. What he is doing is helpful.

FYI, you can change a few things in Safari to greatly increase your privacy. First, use DDG as your default. Second, uncheck "Warn when visiting a fraudulent website" under File > Preferences > Security - doing so will prevent sending Google all sites you visit. Third, get a blocker such as 1 Block.

Doing the above will improve your privacy, but much more needs to be done. Yes Apple should do the above by default, but it is what it is. Tim Cook is still the best advocate that we have at this point, and I do appreciate him and Apple for it.

This is great that you can operate without Google. I have tried DDG, Bing as search engine, to be honest, the results is quite lackluster. Apple Maps still has lots to be desired as Google Maps still has better search result and POI than Apple Maps.

One of the most important reason I stay with Google is that it works with cross platform. I can upload all my pictures to Google Photo and view all my photos on my Android phone, Windows computer, iPads etc. I can purchase a movie from Google Play and watch it on my iPad Pro.

To majority of us, Google is default go to search engine, default email account, dafult navegation app, default cloud storage. Best of all, it is all free.

 

[aidler]

I think the free market should take care of FB and Google. Inform people what is happening. If they are too apathetic or ignorant to care, they will get what they deserve.

Tim calling for government intervention is akin to asking the fox to keep watch over the chickens, so that nothing bad happens to them.

It's common knowledge nowadays that the free market can't regulate everything. FB and Google grew too big for the free market to fulfill it's intendet purpose. People in the know like Tim are aware of this and therefore call for goverment regulation. Whether you like it or not there is not much else that could stop FB, Google and Amazon.

 

[mikethemartian]

“If I had asked people what they wanted, they would have said faster horses.” — Henry Ford

“If I had asked MacRumors readers what they wanted, they would have said faster PowerBooks.” — Steve Jobs, probably

If you read all the historical comments here, the Mac’s been dead since 2001. I have no doubt that Apple will have a solid foot in the door of whatever future products are yet to shape the technological landscape.

Personally I would find a horse that could run as fast as a sports car to be AWESOME!

 

[LordVic]

Why would Tim come out and say such a stupid thing?

investors are showing concern in Apple's ability to continue to grow revenues due to declining Mac and iPhone sales.

They haven't ventured into any new real markets in years.

the last 2 years saw price increases to maintain the revenue growth, instead of increase in volumes.

Investors are fickle and eithe rwant to see a long term plan for sustainability, or rapid growth. Neither Apple's current directions are pointing towards.

Promising new products implies something new to sell that would increase revenues by adding new revenue streams. saying what he did in such a vague way helps avoid making any real promises. it's purely pandering to wallstreet investors with intent to keep stock value up.

Apple's executives, especially Tim Cook's personal net worth is directly related to how well the stock performs, and nt necessarily the actual performance of the company

 

[mikethemartian]

It’s pretty interesting how macrumors has become so hostile over the years since I started frequenting the site.

I think the turning point wasn’t cook but when Angela came on and said basically they want to stop the line ups on launch days. Seems post iPhone 6 everything changed and the cult following stopped, but the increasing prices still feel like a big f you from Apple.

That being said, totally agree with everyone. Lack of innovation is really hurting the brand.

I think for me was when the 2014 MacMini came out and it seemed to be a backward step from the 2012 model.

 

[unclemax]

Apple is Working on Future Products That Will 'Blow

 

[BarredOwl]

We’ve been hearing the same tired schtick since Cookie took the helm. Talk is cheap, Tim. F*** You.

 

[LovingTeddy]

Macrumors users really have become a cesspool of haters. The comments here are overwhelmingly negative. If you hate the brand so much why buy the products? Read about them all the time? Comment on an Apple fan site about them? Just go on about your life doing anything else instead.

The reality is that most of you have no idea what innovation is. You conflate a paradigm shift with innovation. A paradigm shift is what we saw with the iPhone launch. The software, the hardware, the networks, etc all getting to a point where a product like the iPhone was possible. We might be seeing something similar with EVs today but that is still up in the air.

Of course we all love to see breakthrough products. As Steve said when he announced the iPhone

"This is a day I’ve been looking forward to for two-and-a-half years. Every once in a while, a revolutionary product comes along that changes everything. And Apple has been — well, first of all, one’s very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate. It’s been able to introduce a few of these into the world. 1984, introduced the Macintosh. It didn’t just change Apple. It changed the whole computer industry.In 2001, we introduced the first iPod, and it didn’t just change the way we all listen to music, it changed the entire music industry.Well, today, we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.This is a day I’ve been looking forward to for two-and-a-half years. Every once in a while, a revolutionary product comes along that changes everything. And Apple has been — well, first of all, one’s very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate. It’s been able to introduce a few of these into the world. 1984, introduced the Macintosh. It didn’t just change Apple. It changed the whole computer industry.In 2001, we introduced the first iPod, and it didn’t just change the way we all listen to music, it changed the entire music industry.Well, today, we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device."


My point is that these paradigm shifts don't come along every year. They don't even come along every 2 or 3 years. What we are seeing with Apple currently is not a paradigm shift, but it is innovation. Secure Enclave was innovative, Face ID is innovative. ECG tests are innovative. Airpods are innovative. Swift was innovative. If you aren't too busy complaining about everything you can easily see the methodical progress that Apple makes. And I'm not oblivious to Apples short comings. Siri for example. But some of you really can't see the forest for the trees and are overly negative about anything and everything.

Are you sure Secure Enclave is Apple Thing? It’s more like ARM thing, Secure Enclave is Apple’s implementation of ARM’s TrustedZone. FaceID is just other forms of Biomatic verification thing. Microsoft used Retina scanning before, so it is just that. If you call FaceID an innovation, then Microsoft’s or other Anroid’s Iris scanning is innovation as well. Swift is just other programming language.

Apple is no longer the company that trying to be groundbreaking to me. They are just following the trend and trying to make the best product that following the trend.

 

[maverick2007]

As said by Cook at every shareholders meeting. I'll believe it when I see it.

I think it's high time to hire new CEO, perhaps borrow Tesla CEO for 1 year.

 

[ipedro]

Apple tends to give away where they're heading because of their deliberate long ramp up to future products. Apple knows where they're going and knows how to get there so they position the pieces before the new product arrives and it's possible to take that information to confirm upcoming products.

Right now, Apple is preparing for the arrival of Apple AR Glasses. You can see this in their heavy focus on building up augmented reality infrastructure without actually using AR in iOS because holding up a phone in front of you isn't the anticipated use case. The technology is in place, but the hardware where it'll be primarily used is not — yet.

Given that the iPhone has likely peaked, Apple will start moving towards focusing on its successor. The Apple Watch is where the iPhone 4 was at this point. iPhone sales really took off and became mainstream with the iPhone 4s onward. Unlike the iPhone, the Watch has plenty of growth ceiling and it'll be years before it reaches saturation.

Because of this, I expect hints for the future of Apple to show up on the Watch going forward. Two features showing up on watchOS 6 and Apple Watch Series 5 will confirm the trajectory towards Apple Glasses: 1) further Apple Watch autonomy and 2) ability for Apple Watch to pair with and manage accessories.

Seeing the comments in this forum, AR Glasses are being underestimated. These are the conditions in which announcing this product and demonstrating its abilities and its worldchanging effects is going to create the kind of reception that will, as Tim Cook says, "blow you away". I see similarities with the iPhone launch where an "iPod phone" was rumoured but so many people had underestimated how much it could (and ultimately would) change the world.

 

[neutrino23]

Waiting for someone to comment that “AirPods coming in black isn’t new feature” so I can direct them to the iPad 2 introduction where Steve Jobs lister “comes in white” as a tent pole feature.

Many people view the past through rose colored glasses. Don't they remember when the new feature for the year was when Steve introduced the shower curtain iMacs? These were iMacs that instead of solid colors had patterned images in the plastic. How about the white iPhone that shipped almost a year late? How about the 6 year span under Steve when there were no major product introductions?

What have we had lately? Nothing much besides life saving technology in the Apple Watch, a fantastic new iPad Pro, the A12X chip which rivals desktops in speed, Face ID, great new cameras in the iPhone, world class displays in the iPhones. So yeah, except for that (and more), we got nothing.

 

[pika2000]

Tim “What’s in the Pipeline Is Amazing” Cook.

He was saying the same stuff back in 2012-2013 and all we got were the Apple Watch, HomePod, AirPods, and some incremental improvements to iOS products.

Wait, how could you dismiss the Apple Watch (which managed to garner a large market share of smart watches) and AirPods (which kept being reported as one of Apple’s best seling product)? And the tech inside those things, the Sx and Wx are Apple’s custom silicon. Do you think creating a custom chip is easy?

 

[nouveau_redneck]

To majority of us, Google is default go to search engine, default email account, dafult navegation app, default cloud storage. Best of all, it is all free.

Nothing from Google is free. You give them knowledge of the intimate details of your life, and they in return get to build a very accurate profile of who you are, and use it for their purposes. What they do is beyond creepy, IMO.

Honestly, I have no issues with anyone that feels that is a good exchange, personal privacy for software tools. The problem is that those of us that want our information to be owned and controlled by whom we chose, mostly ourselves, have little choice at this time. So I appreciate people like people like Tim Cook and Gabriel Weinberg. My time and money reflects my choices.

 

[neutrino23]

There’s no better CEO right now than Tim Cook for the position for Apple. For years, people have been calling him to resign, and yet _he _still _stands and is put Apple in a position that’s never been better in terms of making this company money, services has grown exponentially, new products with AirPods, Apple Watch and HomePod, ect. I’m not just excited for Apples future for products, as I expect they will always deliver in some form or fashion, I’m excited see what Cook will continue to change Apple for the better. Put me in the minority, because I stand by Apple and his leadership.

Not actually the minority. Tim was re-elected with better than 99% of the votes cast.

 

[STxMacUser]

Products that will blow you away. I can hear this at a future Apple Event.... "Siri can now greet you in the morning with Good Morning all on her own! ... isn't that EXCITING!!!".

 

[maverick2007]

I think they building pilot and passenger free aircraft!

 

[neutrino23]

So is the cynicism on this website.



Absolutely agree. Don’t need government intervention. If you’re too much of a sheep or too lazy to see what big tech is up to, that’s your own problem. Don’t give an already inept government additional responsibility.

Exactly. Why bother to paint lines down the middle of the road? Let people figure out where they want to drive. Why put any restrictions on companies at all? Surely you can find out the difference between a scam or a Ponzi scheme or a good company before they screw you over. No need to make rules for clean water, clean food, safe cars, etc. Certainly we can work this out with experience. Just like a video game, if you die just get a new life.