Tim Cook to Investors: Apple is Working on Future Products That Will 'Blow You Away'

[mikethemartian]

You clearly never seen people who fall for Ponzi schemes were genuine google people. I have witness few old people who’s entire life saving was scammed out of these Ponzi scheme, because they have trusted these scammers. These people weren anything but greedy, they just put trust into someone that is con artist.. I have full sympathetic for them.

If a person’s goal is to make easy money they are gambling. A real investment advisor will tell a person how to grow their investments slowly while controlling risk. There is a special relationship in investment advisement called a “fiduciary”. A person who serves in that special role is required to abide by the prudent investor regulations and guidelines and they are held accountable if they don’t. But that is a special contractual relationship and it doesn’t cover some random broker or other person who makes recommendations for investments for “quick money”. It is a responsibility of an individual to make their own prudent investment decisions just as they are responsible for every other aspect of their life. If they don’t have the mental capacity to do so then they need to have a trusted family member or friend act as their fiduciary. Don’t get me wrong, fraud is both a crime and a tort and should be fully prosecuted and litigated but it is the responsibility of an investor to make prudent investment decisions and not expect the government to be their nanny.
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In the visitor center at the Apple Campus they had a very interesting AR application. There was a crude, scale model of the Apple campus but was just roughly made. There was no coloring or landscaping and the buildings were just simple cardboard boxes. Then you picked up an iPad running an AR app and when you viewed this model the app filled in the details. As you moved around you could see all the details of the campus. You could zoom in to see more details. You could tap on a building to raise the roof and see inside. When you looked inside you saw people walking around the offices. There were cars driving on the roads. I have to wonder how hard it was to create all that content.

I was really impressed by Doc Brown’s scale model presentation and he didn’t even have AR.

 

[usarioclave]

From 600 billion operations/second for the A11 to 5 trillion ops/sec on the A12.

Customer benefit?

 

[cmaier]

Customer benefit?

Takes a lot of processing power got push so many pixels (which have also increased tremendously since the beginning), process camera images (which have improved tremendously), run much more complicated apps (with AR, machine learning, etc.) etc.

 

[DevNull0]

Takes a lot of processing power got push so many pixels (which have also increased tremendously since the beginning), process camera images (which have improved tremendously), run much more complicated apps (with AR, machine learning, etc.) etc.

The iPhone Xs has 2.7 megapixels. The galaxy S10 has 4.4 megapixels. Apple's anemic hardware just doesn't need all that much processing power to run. Even the ancient galaxy S6 boasts 3.7 megapixels, and the S4/S5 had 1080p screens at 2 megepixels. iPhone has been years behind for many years.

The one thing iPhone has going for it is it beats android on privacy (and imo that is a major deal). But that doesn't take much flashy hardware, so Apple just sees no reason to deliver any.

 

[LizKat]

"What's in the pipeline is amazing."

Please - sacrifice one amazing pipeline thing and fix the steaming pile that iTunes has been since around 2003 or so.

I do have a long list of stuff I'd like put back in there... multiple playlist edits at once, option-shuffle on a playlist edit gives you a visual redisplay of shuffled list,,,, "all the little things".... waaaaah hopppppen?

 

[DevNull0]

I think for me was when the 2014 MacMini came out and it seemed to be a backward step from the 2012 model.

That absolutely is what did it for me. That's when the Apple magic fizzled out for me. From 1998 through 2012 I'd averaged a new mac every 18 months between laptops and desktops. I've bought 1 mac since then, the 2017 MBP which is by far the worst computer I've ever owned and absolutely my last mac unless Apple does a major 180. I have serious buyer's remorse about the 2017, and it's the only mac out of about 10 that I've regretted buying, but after 5 years I really wanted a new mac.

It is clear that Timmy has no clue "what's a computer" and should not be running a tech company.

Amazing that through 2018 my ancient obsolete 2012 quad core mini would beat anything comparable Apple had on the market, and was actually worth more as a used 6 year old computer than I'd paid for it brand new.

 

[Surfer13134]

I have no doubt the Apple pipeline is full of amazing and massively magic products.
And I can't wait to buy them all.

And it’s people like you are the reason Apple keeps releasing subpar products and increasing the prices while doing it.

 

[bushman4]

Hopefully Tim Cook realizes that TIME is of the essence and that developing products down the road is just as important as Innovating Now. To customers adding a feature or color is not enticing, Especially after seeing foldable phones from several companies.

 

[WatchFromAfar]

Cook touched on other topics at the meeting as well, including Apple's political ideology. Shareholders soundly rejected a proposal that had suggested the ideology of board nominees should be disclosed in an effort to diversity the political opinions of Apple's board.

In other words Mr Cook wanted to start an anti-conservative leaning witch-hunt naming and shaming those that don't subcribe to Apple's current political agenda.

 

[ValO]

what a failed attempt to try to hype things up
sure the future, but what about now??????

we all know that we will have better , faster devices in the future
then you put Tim on front page
lol
sorry but Tim is a failure

samsung and Huawei are taking apple to school
what about Macs????

sure maybe apple will make a foldable iphone
based on the old flip phone style

instead of opening side by side, it will open up and down
the problem is

that is not innovation, that is just a desparte counter
trying to survive and stay alive in todays market

10 years ago, apple had Steve and apple was technically all alone
but today they have competition

and by the way things look, it seems like apple is loosing the fight

so they better come up with something new and fast

but then again there is another problem
apple price

people complain about samsung and Huawei price but wait until apple releases a similar iPhone

double the price

I love apple but I don't like apple under Mr Cook
I want him to go away before he takes apple to the ground with him

I've spoken

Your comments are showing what the real problem is and that is profiling and marketing, paid YouTube “informative” videos and such.

Samsung and Huawei are releasing beta products , and not even now, but in the next 4 months and are pricing the hell out of it.
But the narrative is that Apple did not show their prototype and even if they would , it would be very expensive.

The world upside down.

If apple did show one, and it would have been a prototype at those prices, it would have been hammered, people like you would have been disgusted, etc.
I am sure Apple has a prototype of a foldable iPhone/iPad , they could have shown it to play the big innovator , like the other 2 companies. But they didn’ t. They decided to wait and let it play out.

So.... let’s see what happens in the next 12 to 15 months.

 

[JamesMay82]

an iGun finally??

With GPS so it can’t be used in schools or public places

 

[ddkkpp]

I believe him. I think they’re on the edge of an AR release

 

[Apple Master]

I don’t know why Jobs picked Cook, I think Phil Schiller was a better candidate.

 

[PickUrPoison]

The iPhone Xs has 2.7 megapixels. The galaxy S10 has 4.4 megapixels. Apple's anemic hardware just doesn't need all that much processing power to run. Even the ancient galaxy S6 boasts 3.7 megapixels, and the S4/S5 had 1080p screens at 2 megepixels. iPhone has been years behind for many years.

The one thing iPhone has going for it is it beats android on privacy (and imo that is a major deal). But that doesn't take much flashy hardware, so Apple just sees no reason to deliver any.

Sure, the XS Max “only” has 3.3 MP. Some spec chasers will complain 2688x1242 isn’t a high enough screen resolution.

It’s a fact, pushing lots of pixels requires a lot of processing power. Which is no doubt why Samsung defaults their display to 2280x1080 HD+. Only 2.5 MP

As with cameras, more megapixels aren’t necessarily better. Sometimes a flashy spec is just a flashy spec.

 

[nol2001]

I would like an ARM MacBook to be released ...but I wonder if that will further antagonise many of the Macrumors readership.

 

[justperry]

It’s pretty interesting how macrumors has become so hostile over the years since I started frequenting the site.

I think the turning point wasn’t cook but when Angela came on and said basically they want to stop the line ups on launch days. Seems post iPhone 6 everything changed and the cult following stopped, but the increasing prices still feel like a big f you from Apple.

That being said, totally agree with everyone. Lack of innovation is really hurting the brand.

Luckily she'll be history soon, they should've never chosen a Fashion person for the job, a bet she had quite some influence on product.

 

[mdridwan47]

Other than Apple Watch Series 4 and Airpods I can't think of any other products that was 'mind blowing' in Apple's recent past. The rest were some mediocre, some ok. So I don't believe the hype as I used back in Steve days.

 

[arkitect]

Oh no, not this again.

How often has he said this in one form or another.

We continue to wait… expectantly.

 

[Garage Battle]

Cook touched on other topics at the meeting as well, including Apple's political ideology. Shareholders soundly rejected a proposal that had suggested the ideology of board nominees should be disclosed in an effort to diversity the political opinions of Apple's board.

And there it is. This quote right here is the death bell for Apple. I would recommend that people see this comment as the most frightening thing a company can do right now. This is crudely referred to as "get woke - go broke".

Diversity is not a strength - unity is. United behind a common goal. How about Tim - be a leader and unite Apple behind the idea of building the best possible product possible, instead of prioritizing diverse mindsets. If you can't do it - Apples board members - I will gladly take his place and bring the hellfire of Steve's unrelenting mind back to Apples doorstep.

 

[justperry]

This post takes the defeatist award of the week. I hear, since there are issues, forget it all.

"Everyone" uses Google, what you are saying in translation is forget privacy. Many of us that do take privacy seriously don't use Google. I personally use zero of their products, and appreciate what Tim Cook is doing for privacy. What he is doing is helpful.

FYI, you can change a few things in Safari to greatly increase your privacy. First, use DDG as your default. Second, uncheck "Warn when visiting a fraudulent website" under File > Preferences > Security - doing so will prevent sending Google all sites you visit. Third, get a blocker such as 1 Block.

Doing the above will improve your privacy, but much more needs to be done. Yes Apple should do the above by default, but it is what it is. Tim Cook is still the best advocate that we have at this point, and I do appreciate him and Apple for it.

Some good advise, I too don't like Google but I don't even think many people know all their shady ways of getting your data, I use Gasmask and Little Snitch on top of a VPN, try too block most "crap" as possible but I am aware that it's impossible to avoid Google 100%.
I don't believe there's a single person on this world which is aware/knows all the tracking on the internet.

The internet should get a reboot/total rewrite, laying privacy in the hands of us consumers instead of the providers.

 

[Ries]

Modular Mac, teased in April 2017... It's no that hard to make a case with dimm slots, drive slots and a standard gfx card.

 

[Piggie]

Something I don't understand.

If Tim's No.1 priority now is consumer privacy, and he is so against other hardware companies method of collecting data about the public, and he wants privacy for everyone.

Why is he allowing Apple services, more and more now to be available on other people's hardware that he is so against?

Surely he should be 100% against, this, and he should insist people use Apple hardware and not other hardware which he is against so much, so as to protect the public.

Odd huh?

 

[PickUrPoison]

I don’t know why Jobs picked Cook, I think Phil Schiller was a better candidate.

Sure, what could Jobs have possibly known that you don’t? I mean, he only worked with the man for 12 years

 

[Abazigal]

Modular Mac, teased in April 2017... It's no that hard to make a case with dimm slots, drive slots and a standard gfx card.

If you understand how Apple works, then you will also understand why Apple will never go back to a cheese grater Mac Pro design.

 

[PickUrPoison]

In other words Mr Cook wanted to start an anti-conservative leaning witch-hunt naming and shaming those that don't subcribe to Apple's current political agenda.

Exactly 100% wrong.

A conservative shareholder activist group, the National Center for Public Policy Research (a so-called “think tank”), believes there is “a liberal grip on Silicon Valley” and wants Apple to disclose the ideological perspectives of its board member nominees. For some reason, they think that would lead to more conservatives on the board—which is the kind of diversity they are in favor of. But according to them, racial and gender diversity is "racism and sexism."