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Tim Cook to Investors: Apple is Working on Future Products That Will 'Blow You Away'
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Agree on the Apple Watch. The track of the Apple Watch into a sleek, consumer friendly, healthcare device is for sure. S3 and S4 are probably only the tip of the iceberg on what the Apple Watch can be.
AR glasses, however, imo is a hard sell. And it seems to be a solution looking for a problem, at least as a consumer product. Google backed out from their Google glasses. Unless of course if Apple wants to enter the military industrial complex like Microsoft (Microsoft is promoting their Holo lens to the military). But I don’t think that’s Apple’s DNA.
The HomePod might be the Trojan horse. I mean why bother putting an A8 inside it? I don’t know what Apple would do, but it’s suspicious.
People who fall for Ponzi schemes and other confidence games tend to be greedy themselves and so it is hard to be too sympathetic for them.
Do you really think Apple knows nothing about you? I highly doubt about it. Once you go online, your privacy goes away. Whatever you do, someone will know.
Think about for one second, does your ISP not knowing what site you have visited, which movie you watched online, which product you brought? Does your cellphone provider not knowing where you where about, which places you went? Does bank not knowing where you purchased your stuff and your spending behavior? Does the online shopping site not knowing what you brought and targeted the ad towards you? Have you ever went to a website that has big banner about cookies and will not work properly if you disable cookies? All your stuff are already exposed on the internet and corporation know all about it. There is nothing you can do about it.
With that being said, i will rather want someone target me accurate advertising than something that I remotely care of. If i am in the need to shopping baby formula, I want ad shows up for baby formula not auto insurances. I really have no problem with Google have perfect details about me or my life. It doesn’t concern me a bit.
P.S. If Apple truly cares about people’s privacy, why not extend their services into other platforms? So i can use their services on Android or Windows?
I think it was a conservative group of shareholders who wanted the ideologies of board member nominees to be disclosed so that there would be more conservative and less liberal board members.
Because they aren’t a charity.
Do you have a job? Do you do it for free for other employers, because you want to make sure they also benefit from your abilities?
To echo others... How long has Tim been saying this exact same line???? Getting tired of it.
You clearly never seen people who fall for Ponzi schemes were genuine google people. I have witness few old people who’s entire life saving was scammed out of these Ponzi scheme, because they have trusted these scammers. These people weren anything but greedy, they just put trust into someone that is con artist.. I have full sympathetic for them.
Agree on the Apple Watch. The track of the Apple Watch into a sleek, consumer friendly, healthcare device is for sure. S3 and S4 are probably only the tip of the iceberg on what the Apple Watch can be.
AR glasses, however, imo is a hard sell. And it seems to be a solution looking for a problem, at least as a consumer product. Google backed out from their Google glasses. Unless of course if Apple wants to enter the military industrial complex like Microsoft (Microsoft is promoting their Holo lens to the military). But I don’t think that’s Apple’s DNA.
The HomePod might be the Trojan horse. I mean why bother putting an A8 inside it? I don’t know what Apple would do, but it’s suspicious.
I am reminded of this article I read earlier.
https://www.androidpolice.com/2019/...on-is-now-in-testing-by-level-5-local-guides/
If you ask me, consuming AR on a mobile device has always felt limited. You are viewing it through a relatively small screen, have to keep holding it up (which gets tiring fast), and are typically constrained by battery life.
I imagine a pair of AR glasses would remedy all these pain points. Your screen is now your entire field of view (making even an ipad screen seem comically small by comparison). You don’t have to hold your glasses in your hand; it’s resting comfortably on your face 24/7. And I assume battery efficiency would be improved because you don’t have to illuminate an entire screen.
You would control your AR glasses primarily via Siri and hand gestures (which incidentally ties in with the Face ID tech that Apple is working on now).
I think where Apple has the unique advantage here is that consumers would by and large be more willing to not only wear a pair of Apple-branded AR glasses, but also be happy to be seen wearing it in public. This will be the biggest challenge AR glasses face - not the technology, but public opinion and acceptance, and I believe people would be more open to trying said product if it were backed by Apple than any other company.
People used to joke that you could print an Apple logo on a pile of dung and people would still buy it. I have come to see it as a badge of honour. A symbol of the faith and trust that people place in Apple as a company to deliver a great user experience in their products.
For all the ridicule AirPods received upon their inception, they have gone on to increase in popularity and are now seen as a fashion / status symbol and have gone viral. You are going to need the same brand cachet when promoting such a controversial piece of technology.
So Apple’s contribution here would be mainstreaming AR glasses (and undoing the damage wrought by Google Glasses).
In the visitor center at the Apple Campus they had a very interesting AR application. There was a crude, scale model of the Apple campus but was just roughly made. There was no coloring or landscaping and the buildings were just simple cardboard boxes. Then you picked up an iPad running an AR app and when you viewed this model the app filled in the details. As you moved around you could see all the details of the campus. You could zoom in to see more details. You could tap on a building to raise the roof and see inside. When you looked inside you saw people walking around the offices. There were cars driving on the roads. I have to wonder how hard it was to create all that content.
In Tim Cook's presentation he presented an example of a woman who's life was saved by being alerted to her high heart rate by her Apple Watch. She got help from the emergency techs and lived to tell about it. Tim said he gets these stories quite often. I can see the Apple Watch / iPhone combination growing in importance for our health. Various sensors will alert us to problems that need tending. The fitness apps will help us keep active. Apple's privacy policies will make it safe to keep our medical records private on our iPhones where we have access to our own data.
Well, unless we get a surprise iPhold release this year or a significantly different looking Apple Watch Series 5, there’s no way anyone is getting blown away this year. Unless some of you guys think you’ll get “blown away” with the release of black AirPods, the iPhone Xss and noise-canceling headphones.
They can release a version of their privacy in mind services to other platform and charge money for it. If someone is really value their privacy, i think they would not mind to pay for the privilege of using that. Quite frankly, Apple could make boat load of money.
With slumping iPhoen sales, Apple wants makes more money on their services side. This is perfect timing to make their service cross platform and monetizing for the services.
P.S. From time to time, i will be called to work for extra time without additional pay. I take fixed annual salary. Overtime and weekend meetings or extra work day doesn’t give me more money. So yes, I have been working for free from time to time. I also do volunteer work, that is work for fee.
I sorta agree with you actually! I think the cellular Apple Watch and AirPods as a pair are one of Apple’s best products in years. You can go around the city without the distraction of your phone but still request Uber’s, call your family, read important text messages, pay for food with Apple Pay, etc. Tesla need to update their app to enable Apple Watch key support — would be awesome!
the fear here is devaluation of the ecosystem by opening it up, may impact iPhone sales as Apple hardware no longer becomes required to use those services.
as the iphone is the largest bulk of Apple's business, Cook will not wilingly sacrifice the golden goose unless he can guarantee the money services brings in makes up for and exceeds that of the iPhone. Even if he has said otherwise, it's clear by the product lineup, that Cook fears product cannibalization from within.
given that iPhone sales have started to look like they're slumping. Mac Sales are slumping. an there's no significant push to expand services outside of the platforms they're already on, I don't really see that Mr Cook has a firm grasp on where exactly he's steering Apple.
He's not trying to grow market share. Which means service revenues tied to harware sales are going to hit a ceiling limited by Apple hardware sales. So he doesn't seem to be going for long term stability and growth.
he's willingly raising prices accross the board to keep revenue numbers high with the appearance of growth despite slowing numbers, and testing the boundaries of price elasticity, at the expense of burning market share and brand's goodwill value.
as noted, his personl net worth is directly tied to stock performance based on deals he made with shareholders that if stock price is at a certain point when it vests, he gets certain value from it. ( I believe 2021? ). I personally believe we will see this direction continue so it keeps the value of the stock high until this point, he cashes out and retires.
He panders to wallstreet/investors. when stuff happens like 9m less iphone sales, the first thing he oes is defend it and his price points at all costs to investors. Not reacting to the consumers behaviour itself. showcases that his priorities are lying with investors, not the consumers.
The reason why so many people are underestimating the glasses, is because they’re taking examples of existing or previous attempts and assuming that’s what Apple is going to do and I think you’re falling victim to the same thinking.
Prior to the iPhone, previous attempts at smartphones took established computer interfaces and tried to fit them into a pocket size screen. That of course failed to reach the mainstream. Apple rethought what a computer could be and designed the iPhone from the ground up as a computer intended to be used with a small screen.
The glasses will not be a second attempt at Google Glass. That failed for several reasons, the two most important being no improvement over seeing notifications on your phone or wrist and the second being that it was an obvious computer on your face.
Apple is solving both of those issues. The first is apparent in the way Apple imagined the Watch. They were very aware that wearing technology cannot look like technology, it has to be beautiful first and offer not just a few variations but millions, to suit everyone’s personal style. I expect to see a few different frame types in several colours and interchangeable lenses.
The second point we can see in Apple’s work on AR. Having information overlaid on the real world is nothing like Google Glass’ notifications in your peripheral vision. It has the potential to completely transform how we interact with technology and how we bring the rich information available online into the real world.
The applications we see today on phones cannot be directly transported to the glasses because they were designed for a different interaction platform. Just like nobody predicted Uber which couldn’t exist without the iPhone, the applications that will develop for — specifically for — Apple Glasses haven’t been thought of yet but when they are, they’ll be something we can’t live without after that time.
It’s because of this, because so many people don’t know what to expect, because they have such low expectations for the Glasses that I think the world is in fact going to be blown away by this announcement and its demonstration on stage at the Steve Jobs theatre, sometime in 2020.
Does that include the Mac by any chance? Still waiting for the iMac line to be updated so I can upgrade.
I just assumed that the board automatically signed off on all Ive’s bad ideas.
Very good point! That’s another “wtf” time period when they started making products that can’t be upgraded. All of my previous macs (g4 PowerBook, 2006 Mac Pro, iMac, MacBook Pro 15” 2010) all could be upgraded. I put an ssd in my 2010 MacBook and got another 3yrs out of it.
Then I got a really good price on a 13” Pro(2017) 128gb ssd and am now realizing I’ve made a huge mistake. I have a 500gb ssd external drive but some stuff just can’t be put on there. I connect my iPhone and it auto starts a backup and uses the remaining space, so now I haven’t backed up my iPhone in over a year and a half because there is no space on the laptop. Maybe there’s a way to force it into the external drive but I shouldn’t have to waste my time figuring that out. I love my laptop but it’s basically now a media consumption device, such a waste. I do all my actual computer stuff on a win10 box.
I love OS X and iOS but the cost of entry has just become insane and they’re being exceptionally arrogant about it.
And every keynote and yet we are never blown away anymore.
Does Tim Cook really come across to you as someone working their fingers to the bone?
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I’m half expecting a rose gold Mac Pro.
Yes, all those services that we do business with have information. That's just the way it is.
The problem is not that a certain company has some need to know information, it is when you get massive aggregators like Google that follow and mine all they can from everyone. And they have access to, in my estimation, greater than 90 percent of all internet source and destination traffic via direct and indirect resources they own or manage. That, on top of location and other data they gather from their primary tools (search, Android, etc), amounts to, far more than individual companies you do business with have.
Big Data analysis by expert miners like Google produces a very accurate rendering of peoples existence, that is, frankly obscene. It goes far, far beyond knowing what ads to serve. It goes into the territory of knowing exactly who you are, the good, bad, and ugly.
It is dangerous to humanity to have a company with that much info go unchecked.
Tim is on the right path. It should be (is?) a human right to not be tracked to that degree.
I get it! Because Apple is expensive! Good one.
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Ha! I get it! Because apple is expensive! Good one!
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Ha ha! Good one!
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Genius!
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Oh my god that’s brilliant!
Hard to say, but I think you’re probably going to be wrong about that. Last year, the increase wasn’t 19%, it was a little higher.
Do you know how much higher? 100% you ask? Nope, higher. 200%, maybe 300% you guess? Nope, higher. Ok, well I’ll put you out of your misery: over 700% faster.
From 600 billion operations/second for the A11 to 5 trillion ops/sec on the A12.
Now that’s innovation; I guess the dozens of complainers in this thread about Cook teasing amazing tech in the pipeline last year have no clue that Cook made good on the promise just six short months later. They’re probably similarly unaware that the XS is better than the X in almost every way. And no, “greedy Apple” didn’t raise the price, it stayed at $999.