Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Tim “What’s in the Pipeline Is Amazing” Cook.

He was saying the same stuff back in 2012-2013 and all we got were the Apple Watch, HomePod, AirPods, and some incremental improvements to iOS products.
Those are Amazing doe ‍♂️
 
What might it be?!? Oh my oh my... an apple watch that doesn't need to be charged every night? Airpods with decent sound quality and battery life? An iPhone that actually lasts all day? A Macbook Pro that's actually Pro? I've now had to plug my 15" MBP into a charger 4 times today and all I've done was to read news using TheOldReader, browse Facebook, check out on some gimbals and electric cars and edit one photo. Can't wait for these new amazing, courageous products!
 
Apple grew into the behemoth it is today against all odds and did so through incredible market foresight and meticulous product design. Those qualities didn't come about because Apple had a great corporate structure, they came about because they had a visionary as a leader. Tim Cook as done more for Apples shareholders than he's ever done for Apple fans. He did this by taking the customer devotion Steve Jobs cultivated over many years and cashing it in for maximum profit. Apple may not be doomed anytime soon but it has become a company that instead of innovation now offers a status symbol. The worst for me is that they pretend to be privacy conscious when they too make money from ad revenue. As the overall phone market declines and Apple shifts to services to make up for lost revenue you can bet Apple will not loose out on $$$. See the below article for just one example. I miss the old Apple.

https://www.theverge.com/2018/6/1/17418664/apple-ad-sales-app-target-smartphone
 
Apple grew into the behemoth it is today against all odds and did so through incredible market foresight and meticulous product design.

iPod and iPhone
That was it.. (the latter mostly)

Both products with explosions in growth and a change of lifestyle (smartphones becoming the main computing device for the whole world) that we may never see again in our lifetimes, the iPhone in particular.

The Watch isn't close to something like that - their great accessories are just that (accessories) - their services, which is their main thing now moving forward, are only "ok" and several of them are far behind the services they compete with.

Apple's not going away anytime soon - but...it's looking different moving forward.
 
These must be the same products he's been talking about since 2012, since we've yet to see those ones. He should say how far in the future these products will be released.
[doublepost=1551561665][/doublepost]
As soon as I saw this article, I knew the majority f comments would be toxic. Macrumors comments have not disappointed.
Toxic as in literally poisonous and life-threatening? Or toxic as in someone calling a fat feminist a fat feminist?
 
  • Like
Reactions: femike
iPod and iPhone
That was it.. (the latter mostly)

Both products with explosions in growth and a change of lifestyle (smartphones becoming the main computing device for the whole world) that we may never see again in our lifetimes, the iPhone in particular.

The Watch isn't close to something like that - their great accessories are just that (accessories) - their services, which is their main thing now moving forward, are only "ok" and several of them are far behind the services they compete with.

Apple's not going away anytime soon - but...it's looking different moving forward.

If we're talking about past Apple products then I disagree. Apple was producing industry changing products that while not on the level of iPhone sales altered the course of the PC industry and put them on a path for a future full of innovation. Mac laptops had forward thinking design going back to the Power PC days. When they released the original Macbook Air it caught the whole PC industry off guard. There was nothing even remotely similar in terms of design and portability and it took years before even a close competitor showed up. OSx was king of stability and provided a clean mostly error free user experience that justified spending more money for. I keep watching Apple hoping they will return to designing products for customers before investors but alas, I still wait.
 
Oh yeah, foldable screens, a upgrade to Siri that brings it to Alexa, an AR product... an Apple van that costs the same as a Porsche. Blow away.
 
If we're talking about past Apple products then I disagree. Apple was producing industry changing products that while not on the level of iPhone sales altered the course of the PC industry and put them on a path for a future full of innovation. Mac laptops had forward thinking design going back to the Power PC days. When they released the original Macbook Air it caught the whole PC industry off guard. There was nothing even remotely similar in terms of design and portability and it took years before even a close competitor showed up. OSx was king of stability and provided a clean mostly error free user experience that justified spending more money for. I keep watching Apple hoping they will return to designing products for customers before investors but alas, I still wait.

That's all great - but what made Apple the most valuable in the company in the world (on any given day) is solely about iPod and iPhone - really mostly the latter.

The rest of that you mention isn't wrong, but none of it was ever going to lead to Apple being what they are at the size they are right now.
 
  • Like
Reactions: ipponrg and mike2q
I think the free market should take care of FB and Google. Inform people what is happening. If they are too apathetic or ignorant to care, they will get what they deserve.

Tim calling for government intervention is akin to asking the fox to keep watch over the chickens, so that nothing bad happens to them.
Free markets are not a panacea, and by the time that happens google and FB has already profiled and sold you multiple times.
 
Probably more expensive and fashionable high-end tech-candy. It would indeed blow me away. Away from Apple.

I'd only like Cook to release useful professional gear I can use to do my job optimally and earn a living.

My job? Software developer and ICT consultant. My current gear? I've settled on the MBP 2015 and the iPhone SE. All later Macbooks and iPhones are nothing more than just powerful and beautiful toys. When everything gets stolen from my car and my insurence would say "just buy yourself the best MBP and iPhone you can buy and we'll pay", then I'd still buy a 2015 MBP and an iPhone SE. But, with the current course of Apple it's tempting to abandon ship. Guess I'm already in the market for a powerful Ubuntu laptop, like a Dell or Lenovo.
 
  • Like
Reactions: RandomDSdevel
Tim “What’s in the Pipeline Is Amazing” Cook.

He was saying the same stuff back in 2012-2013 and all we got were the Apple Watch, HomePod, AirPods, and some incremental improvements to iOS products.

That’s what I immediately thought as well.

Say it long enough and it may come true.
[doublepost=1551565930][/doublepost]
Tim has more money than everyone in this thread combined. Yup, he’s the idiot.

Lol.

Proves no relationship between money and talent.
 
Apple grew into the behemoth it is today against all odds and did so through incredible market foresight and meticulous product design. Those qualities didn't come about because Apple had a great corporate structure, they came about because they had a visionary as a leader. Tim Cook as done more for Apples shareholders than he's ever done for Apple fans. He did this by taking the customer devotion Steve Jobs cultivated over many years and cashing it in for maximum profit. Apple may not be doomed anytime soon but it has become a company that instead of innovation now offers a status symbol. The worst for me is that they pretend to be privacy conscious when they too make money from ad revenue. As the overall phone market declines and Apple shifts to services to make up for lost revenue you can bet Apple will not loose out on $$$. See the below article for just one example. I miss the old Apple.

https://www.theverge.com/2018/6/1/17418664/apple-ad-sales-app-target-smartphone

Totally agree with this. This change of emphasis within Apple is obvious.
Tim Cook has been good for the institutional investors and since that's their number one customer, the board will be keeping him there for as long as this lasts.
 
Last edited:
  • Like
Reactions: mike2q
That’s what I immediately thought as well.

Say it long enough and it may come true.
[doublepost=1551565930][/doublepost]

Lol.

Proves no relationship between money and talent.

He’s very good at what he does. Apple makes truck loads of money.
 
  • Like
Reactions: MrUNIMOG
Cook said that Apple is "rolling the dice"

Dice.png
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.