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Crook says he wants to lower the price, but Apple prices according to purchasing power, which means you pay a different price in different regions, as production costs in any region are always a lot lower.

The "cheapest" 128 gb ssd Macbook Air in Europe costs 1349 EUR, that is 1535 USD. In the US it goes for just 1200 USD, so Europeans are robbed 335 USD!

For 256 GB the price goes up to 1600 EUR or 1820 USD, instead of 1399 in the US, robbing Europeans for 420 USD.

That is plain bonkers and my next computer won't be a Mac. Also, Crook's pot is overcooking: so many people and former mac-lovers are turning into haters. People want a company you can trust, not madmen who play exchange rate trickery like a dodgy airport booth.

Apple doesn't price according to purchasing power.
What do you think devices would cost in Switzerland if that was the case?

Main perceived price difference comes from sales tax, which isn't included in US prices (because it varies from state to state). German prices for example include 19 % sales tax, while most EU countries have over 20 %.

Take the EUR price of 1349, divide by 1.2 (tax) and convert to USD, you get 1277 which is 6.5 % more than the USD price of 1199.

Now where those 6.5 % difference (varying by device) come from you ask? I don't know, but here's some things that must play a part:
  • Apple needs to put some wiggle room for currency fluctuations, since they don't constantly adjust their international prices to current exchange rates.
  • Additional taxes and costs, like for example private copying levy (e.g. german GEMA, € 10.55 per laptop).
  • EU customers are more expensive than US customers because of better consumer protection law.
  • And after all, they like to have "round" numbers. € 1346 doesn't look as nice as € 1349.
 
He’s very good at what he does. Apple makes truck loads of money.

For big business, making money is relatively easy (in my opinion),

Put up prices.
Use cheaper components.
Take short cuts on quality.
etc.

Trying to create the next iPod or iPhone. That's art.
 
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Tim “What’s in the Pipeline Is Amazing” Cook.

He was saying the same stuff back in 2012-2013 and all we got were the Apple Watch, HomePod, AirPods, and some incremental improvements to iOS products.

Entitled much? Apple Watch and AirPods are thus far class leading and unmatched despite years for the competition to catch up.

Yes it didn’t create another $1T business segment. Nobody expected that anyways.

Except for not being able to keep up with impossible expectation. Which is at the root of these ridiculous price hikes. I think Tim Cook have been doing just fine. Can’t expect the same company to have the best product lineup forever. And i’m perfectly happy as I am shifting all my AAPL into Tesla, which do now have the most exiting product lineup for any company out there
 
The growth markets seem to be monetizing car technology, health, services and smart home devices so I would expect anything amazing to come from those areas. I don't expect to see much in phones or computers especially as recent entrants from China will be dominating the market in less than a decade.
 
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For big business, making money is relatively easy (in my opinion),

Put up prices.
Use cheaper components.
Take short cuts on quality.
etc.

Trying to create the next iPod or iPhone. That's art.

I’m not sure how easy it is. Ask Sears, JC Penny, KMart, Oldsmobile, Saturn, Plymouth, American Motors, etc.

I do agree that creating the next iPhone, or whatever is difficult. Tim Cook is not Steve Jobs the visionary. But he’s a much better businessman.
 
I gave up waiting. After using Apple since 1991, 2 years ago I needed a new Tower for my video production business. I bought a 16core PC, m.2 boot drive, 64GB RAM, 11GB video card and 12 internal HDD bays for $6k AUS. Now my personal MacPro is getting very old I am about to replace it with another PC for just $1,600 AUS. Apple just don't offer anything in a tower config :-( Mark

I'm in the similar position........I moved some MP's to PC's because of the disappointment in 2013 and if there's not an upgradable, non-solder processors...with PCIe slots released by June not 2020 I'm done with so called Apple Pro desktop/work stations.:mad:
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Tim Cook is not Steve Jobs the visionary.

:apple:

But he’s a much better businessman.

Take the vision of the iPhone away and what is remaining from Tim Crook:rolleyes:
 
Tim lost his credibility years ago; past history shows the 'pipeline' to be nothing but a straw line at best. Where are the mind blowing Macs, iPads, and iPhones? Imojis, touch bars, Qtip earbuds and crippled watches are no where near the mind-blowing bar. At this point, mind-blowing would be for Tim to step down and allow for someone more competent to lead.
 
Completely false narrative ignoring tons of facts.

I believe that what you say is completely false and dictated by probably "too much love" sentiments, not certainly reason.
Apple's fall from 1st to 17th spot in 'World Most innovative company" rankins is a fact, like is a fact that Apple is cannibalizing accessories in any sold product, selling them apart at higher price, compared to the past, and charging even more for any memory or SSD upgrade is not funny unless one is masochist! Since what year they don't change the basic SSD size? since 2015?
What I should call all of this? "Innovation"?

I see, and many others think the same, that they are just pumping up the prices tags in change of less and lesser. Once buying a Macbook was really a good deal because the reasonable higher price was balanced by the fact that the machine was designed to last a very long time and because it kept a high resale value. Now what? who is so idiot to buy a used Macbook with that super stupid "butterfly" mechanism keyboard? who is going to buy a used macbook anymore knowing that after Apple care expires there is nothing on earth able to repair your macbook keyboard (unless you want to pay a price higher than of the all machine itself)? Where is the "high resale value" that I had in the past and that made buying an Apple, after all, a good deal?

Why on earth Macbook Pro power user are forced to buy that useless touchbar? at Apple surely know that is a a stupid gimmick just to pump up the price! do you know why I think so? because they didn't put it in latest iMac Pros! and guest what? that stupid touchbar is another part that cannot be repaired after Apple care expires!
Apart from few ones, where are all those "touchbar" enthusiast?

I saw that, since Tim Cook, Apple's only worry is to make happy those greedy investors, non certainly is to thanks his customers for giving them trust. Customers are just become good, fat cows! there is nothing on earth that will ever convince that at Apple now they have the same passion they had when Steve Jobs was leading it. Jobs said that a company main worry must be to make products customers wants and that make them happy, not focusing on profits because profits will come automatically. Now they are doing the opposite, but I believe it is a dangerous game that will last for a while, but in the end it will be a disaster.

P.S. I know what I'm talking about, I've been buying Apple products since 2005, I have plenty of them.
 
I'm in the similar position........I moved some MP's to PC's because of the disappointment in 2013 and if there's not an upgradable, non-solder processors...with PCIe slots released by June not 2020 I'm done with so called Apple Pro desktop/work stations.:mad:
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:apple:



Take the vision of the iPhone away and what is remaining from Tim Crook:rolleyes:

Tim and company took the iPhone to heights that even Jobs wouldn’t have expected. It is produced on a mind boggling scale of units with a tightly controlled supply line. There’s a lot involved in producing 150+ million of anything. Break it down into coordinating all the individual components and you’re talking billions of pieces. Cook isn’t Jobs, but he’s the best at what he does.
 
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Entitled much? Apple Watch and AirPods are thus far class leading and unmatched despite years for the competition to catch up.

Yes it didn’t create another $1T business segment. Nobody expected that anyways.

Except for not being able to keep up with impossible expectation. Which is at the root of these ridiculous price hikes. I think Tim Cook have been doing just fine. Can’t expect the same company to have the best product lineup forever. And i’m perfectly happy as I am shifting all my AAPL into Tesla, which do now have the most exiting product lineup for any company out there

Isn't exceeding expectations what Apple prided itself on? Continually delighting the customer and giving them things they never expected? Things they didn't even know they needed?

Apple Watch may lead the segment in revenue, but it is far from class leading in other areas. AirPods are great at integrating w/ Apple products but so-so in sound quality and don't fit many peoples' ears. Regardless of how successful either product are, neither are innovative, game changing, or segment defining. Segment leading perhaps, but certainly not segment defining. Has there been a product like the iPhone or iPad or iPod or Mac or Apple ][ that has done that for Apple since Jobs' demise? I haven't seen it.
 
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Isn't exceeding expectations what Apple prided itself on? Continually delighting the customer and giving them things they never expected? Things they didn't even know they needed?

Apple Watch may lead the segment in revenue, but it is far from class leading in other areas. AirPods are great at integrating w/ Apple products but so-so in sound quality and don't fit many peoples' ears. Regardless of how successful either product are, neither are innovative, game changing, or segment defining. Segment leading perhaps, but certainly not segment defining. Has there been a product like the iPhone or iPad or iPod or Mac or Apple ][ that has done that for Apple since Jobs' demise? I haven't seen it.

Name another product from any company that has done what the iPhone has done.
 
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Apple's fall from 1st to 17th spot in 'World Most innovative company" rankins is a fact
P.S. I know what I'm talking about, I've been buying Apple products since 2005, I have plenty of them.

1) Yes, they fell in the rankings, that is a fact. Also a fact: those rankings are a subjective list by a for-profit non-independent non-scientific magazine. These are not quantitative rankings, and anyone can publish a list with any rankings they want on them, and it means nothing.

2) since 2005? I am reminded of a joke a friend once told me about a young employee who just started at a company and was telling people how things should be done. He reenacted the scene by saying “In all my year, I’ve always done it this year” (“year” isn’t a typo). Apple has been around a lot longer than 2005. Some of us cut our coding teeth on Apple ][‘s hooked up to cassette decks.
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For starters, they made it so easy to type on phones that errors are inescusable.

Did you type that on a phone? :)
 
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