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Cook went on to say that Apple's eventual goal is to be able reduce the price of the 2018 Retina MacBook Air, which currently starts at $1,200.

How about doing that right now, or will the reduced price MacBook Air have a 64 GB SSD, 2 GB RAM and an even slower processor?
 
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How about doing that right now, or will the reduced price MacBook Air have a 64 GB SSD, 2 GB RAM and an even slower processor?

The MBA is a high-volume device which they certainly won't want to sell at or near break-even. So to reduce the price, they need to bring down cost which obviously isn't something they can just do right now.
 
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What would the “hack from Compaq” know about mind blowing products?
Slapping the word Pro on everything and jacking up the price does not make you an innovator.
 
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Liar. All he's ever done since being the CEO is raise prices. In fact, Apple's product line has gotten worse.

I agree (e.g. no MagSafe concept for USB C, anemic laptops where iPad Pro is more capable but Xbox like gamepads are not allowed to be exclusive for games, requiring finger touches, making high value gaming too difficult)

Many talk about how Tim has significantly increased the stock value. Imagine if Steve Jobs were alive and healthy. Apple products could again be years ahead of their time and the Stock value could be over 2 trillion.
 
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Tim “What’s in the Pipeline Is Amazing” Cook.

He was saying the same stuff back in 2012-2013 and all we got were the Apple Watch, HomePod, AirPods, and some incremental improvements to iOS products.

Ah yes, the incredibly weak innovations of Apple Watch, Airpods, and FaceID.

Maybe my sarcasm detector is broken - at least I hope it is.
 
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Well, the Newton was actually quite innovative - though the technology level was just barely there, yet.:cool:

That's an excellent point. Innovation is an iterative process. If not for the lessons Apple learned on Newton, there never would have been an iPhone.

This folding Samsung will not have much impact on the market itself, but it is a major innovation that may or may not lead to a major revolution/disruption in the market. Whether or not this particular idea gains traction, this is what companies have to do to innovate. Apple is no longer capable of innovation like this.
 
That's an excellent point. Innovation is an iterative process. If not for the lessons Apple learned on Newton, there never would have been an iPhone.

This folding Samsung will not have much impact on the market itself, but it is a major innovation that may or may not lead to a major revolution/disruption in the market. Whether or not this particular idea gains traction, this is what companies have to do to innovate. Apple is no longer capable of innovation like this.

I'd argue the Newton by 1990's standards was a much more refined product than those folding phones are by 2019 standards. Rest assured that Apple has had prototypes of foldable iPhones for some time. But Apple doesn't ship prototypes.
 
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The MBA is a high-volume device which they certainly won't want to sell at or near break-even. So to reduce the price, they need to bring down cost which obviously isn't something they can just do right now.

You think they are near break-even now?
 
Apple is a little late to the table with this; but, better late than never? I certainly hope he knows what he's talking about and this isn't just another modified current product, which we are all thoroughly sick of seeing.
 
Many talk about how Tim has significantly increased the stock value. Imagine if Steve Jobs were alive and healthy. Apple products could again be years ahead of their time and the Stock value could be over 2 trillion.

I doubt it.

I’m not convinced Apple would be better off with Jobs at the helm with the company at its current size and trajectory anyway. I have to wonder if he would have stepped aside anyway by now and left Tim Cook in charge.
 
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Oh please stop.
Tim Crook....the bean counter:p
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Tim and company took the iPhone to heights that even Jobs wouldn’t have expected. It is produced on a mind boggling scale of units with a tightly controlled supply line. There’s a lot involved in producing 150+ million of anything. Break it down into coordinating all the individual components and you’re talking billions of pieces. Cook isn’t Jobs, but he’s the best at what he does.

It's impossible to speculate where SJ would of taken the company but of course to fit your narrative Apple would be in the tank without TCrook. I bet you can't wait for the new emojiso_O
 
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I wonder if, when people criticise Tim Cook for not being a product visionary, realise that that was never his role to begin with? His job is more to oversee the day to day operations at Apple, freeing up the industrial designers to come up with future products. At best, they may also determine other factors such as pricing and marketing strategy, but otherwise, the final design of products ultimately rests with Jony Ive.

The chief product visionary at Apple is clearly Jony Ive and his team of designers, who oversee product design and have the final say over the user experiences related to Apple’s product line.. It is Ive's vision which guides the product strategy at Apple. I guess that if there is one downside to this arrangement, it's that Jony Ive basically enjoys unchecked power at Apple.

Bob Mansfield is tasked with secret projects therefore may be bringing new ideas to Jony Ive.
 
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