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Tim Cook to Investors: Apple is Working on Future Products That Will 'Blow You Away'

Apple lost whatever early mover advantage they had several years ago. That “pipeline” statement would have gotten enthusiasts giddy with excitement not too long ago. And now? It elicits yawns. Even the iPhone camera is outclassed by other current flagships, when once upon a time it was untouchable.

Some years ago, Apple focused on getting Windows users to switch. And now you have users who were Mac evangelists for decades switching reluctantly to Windows machines! If that isn’t a cause for alarm I don’t know what is.
 
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drzen said:
Apple lost whatever early mover advantage they had several years ago. That “pipeline” statement would have gotten enthusiasts giddy with excitement not too long ago. And now? It elicits yawns. Even the iPhone camera is outclassed by other current flagships, when once upon a time it was untouchable.

Some years ago, Apple focused on getting Windows users to switch. And now you have users who were Mac evangelists for decades switching reluctantly to Windows machines! If that isn’t a cause for alarm I don’t know what is.
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Mac and windows both are a dying market segment. as long as these switchers to windows also use iOS devices most of the day, apple wins.
 
Maybe one of these amazing things will be a microphone for $450. Or maybe a set of digital earrings? Or a pinkie ring with an OLED screen.

But not anything I want to buy.
 
apple iCrap.jpg


I have been waiting for a "real" MacBook Pro for 5 years, instead of buying a new one I have purchased a Mid-2012 model. The plus side is the money I saved went to buying a new A/C unit for my house.
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cmaier said:
Mac and windows both are a dying market segment. as long as these switchers to windows also use iOS devices most of the day, apple wins.
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This is the most ignorant comment I've ever read on any tech site.

Windows is certainly not dying, it is even stronger than before [note: Not because it's better, only because it's forced down consumers throats and people won't learn a new OS]. If it weren't for enterprises and having a contract with almost every PC manufacturer, as well as Malware-like upgrade tactics, Windows could be on the decline. But in reality, people don't want to learn a new operating system and not everybody is tech savvy.

Mac is a dying market segment because Apple refuses to provide quality hardware, nor maintain their Mac product line. Apple is a self-inflicted dying market segment. If it weren't for developers needing Mac for iOS development, I would guess the product line would be dead already. (Note: Solutions such as Xamarin are great, but in the end I believe you still need a mac to compile and publish your app).
 
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cmaier said:
Mac and windows both are a dying market segment. as long as these switchers to windows also use iOS devices most of the day, apple wins.
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About the only reason people are sticking with their iPhones (myself included) is that after a certain age you become reluctant to give up what has served you well enough for something different. You become familiar with something over the years - like well worn old clothes that are comfortable.
 
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SpeedyTheSnail said:
View attachment 824393

I have been waiting for a "real" MacBook Pro for 5 years, instead of buying a new one I have purchased a Mid-2012 model. The plus side is the money I saved went to buying a new A/C unit for my house.
[doublepost=1551634228][/doublepost]
This is the most ignorant comment I've ever read on any tech site.

Windows is certainly not dying, it is even stronger before [note: Not because it's better, only because it's forced down consumers throats and people won't learn a new OS]. If it weren't for enterprises and having a contract with almost every PC manufacturer, Windows could be on the decline. But in reality, people don't want to learn a new operating system and not everybody is tech savvy.

Mac is a dying market segment because Apple refuses to provide quality hardware, nor maintain their Mac product line. Apple is a self-inflicted dying market segment. If it weren't for developers needing Mac for iOS development, I would guess the product line would be dead already. (Note: Solutions such as Xamarin are great, but in the end I believe you still need a mac to compile and publish your app).
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Personal insults are inappropriate and against forum rules.

In any event you are wrong. PC and laptop shipments have been declining for years. That’s the windows and Mac market segment. It’s dying. Phones and tablet surpassed that segment years ago.

https://www.statista.com/statistics...forecast-for-tablets-laptops-and-desktop-pcs/

https://www.google.com/amp/s/www.statista.com/chart/amp/12578/global-pc-shipments/

https://www.google.com/amp/s/www.marketwatch.com/amp/story/guid/31F5C21A-0730-11E6-AC49-9E830FA8C2C4
 
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cmaier said:
Personal insults are inappropriate and against forum rules.

In any event you are wrong. PC and laptop shipments have been declining for years. That’s the windows and Mac market segment. It’s dying. Phones and tablet surpassed that segment years ago.

https://www.statista.com/statistics...forecast-for-tablets-laptops-and-desktop-pcs/

https://www.google.com/amp/s/www.statista.com/chart/amp/12578/global-pc-shipments/

https://www.google.com/amp/s/www.marketwatch.com/amp/story/guid/31F5C21A-0730-11E6-AC49-9E830FA8C2C4
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You are intentionally missing the point:
PC shipments do not correlate directly to Windows market. Mac market directly relates to Mac OS. Windows is sold as a licensed software product, Mac OS REQUIRES [in theory] Macintosh computers to run.

Windows continues to be strong because of the fact it can be installed as a server or workstation on most computers INCLUDING Mac.

Mac continues to decline because [excluding Hackintosh] you can only install it on Apple approved hardware. If Apple were to sell Mac OS as a PC compatible operating system, it might have a huge spike that would revive it.

In regards to personal insults, I see plenty of personal insults on this site, I have been ghosting the forums for several years until I finally created an account. My statement was not an insult, it is a criticism. I did not call the poster stupid, I did say that the comment was dumb. There is a difference.
 
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tubomac said:
I believe that what you say is completely false and dictated by probably "too much love" sentiments, not certainly reason.
Apple's fall from 1st to 17th spot in 'World Most innovative company" rankins is a fact, like is a fact that Apple is cannibalizing accessories in any sold product, selling them apart at higher price, compared to the past, and charging even more for any memory or SSD upgrade is not funny unless one is masochist! Since what year they don't change the basic SSD size? since 2015?
What I should call all of this? "Innovation"?

I see, and many others think the same, that they are just pumping up the prices tags in change of less and lesser. Once buying a Macbook was really a good deal because the reasonable higher price was balanced by the fact that the machine was designed to last a very long time and because it kept a high resale value. Now what? who is so idiot to buy a used Macbook with that super stupid "butterfly" mechanism keyboard? who is going to buy a used macbook anymore knowing that after Apple care expires there is nothing on earth able to repair your macbook keyboard (unless you want to pay a price higher than of the all machine itself)? Where is the "high resale value" that I had in the past and that made buying an Apple, after all, a good deal?

Why on earth Macbook Pro power user are forced to buy that useless touchbar? at Apple surely know that is a a stupid gimmick just to pump up the price! do you know why I think so? because they didn't put it in latest iMac Pros! and guest what? that stupid touchbar is another part that cannot be repaired after Apple care expires!
Apart from few ones, where are all those "touchbar" enthusiast?

I saw that, since Tim Cook, Apple's only worry is to make happy those greedy investors, non certainly is to thanks his customers for giving them trust. Customers are just become good, fat cows! there is nothing on earth that will ever convince that at Apple now they have the same passion they had when Steve Jobs was leading it. Jobs said that a company main worry must be to make products customers wants and that make them happy, not focusing on profits because profits will come automatically. Now they are doing the opposite, but I believe it is a dangerous game that will last for a while, but in the end it will be a disaster.

P.S. I know what I'm talking about, I've been buying Apple products since 2005, I have plenty of them.
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Your idea of a fact is falling on a subjective list? That is not fact.

Didn’t read anything you said after that.
 
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SpeedyTheSnail said:
You are intentionally missing the point:
PC shipments do not correlate directly to Windows market. Mac market directly relates to Mac OS. Windows is sold as a licensed software product, Mac OS REQUIRES [in theory] Macintosh computers to run.

Windows continues to be strong because of the fact it can be installed as a server or workstation on most computers INCLUDING Mac.

Mac continues to decline because [excluding Hackintosh] you can only install it on Apple approved hardware. If Apple were to sell Mac OS as a PC compatible operating system, it might have a huge spike that would revive it.

In regards to personal insults, I see plenty of personal insults on this site, I have been ghosting the forums for several years until I finally created an account. My statement was not an insult, it is a criticism. I did not call the poster stupid, I did say that the comment was dumb. There is a difference.
Click to expand...

I don’t understand your argument. There are fewer and fewer machines sold each year that can run windows or macOS. It’s a declining market. Even if windows owns 100 percent of that market they will own 100 percent of a tinier and tinier portion of the overall computing market. It’s like being the emperor of a tiny house. Who cares?

Computing is now mobile. So back to my original statement. Apple does not care if they lose the macos/windows market because it’s a dying market segment. They want to win by earning all the profits in mobile.

As for your insults, I’ve been here a long time and seen a lot of newbs banned for less, so good luck.
 
cmaier said:
I don’t understand your argument. There are fewer and fewer machines sold each year that can run windows or macOS. It’s a declining market. Even if windows owns 100 percent of that market they will own 100 percent of a tinier and tinier portion of the overall computing market. It’s like being the emperor of a tiny house. Who cares?

Computing is now mobile. So back to my original statement. Apple does not care if they lose the macos/windows market because it’s a dying market segment. They want to win by earning all the profits in mobile.

As for your insults, I’ve been here a long time and seen a lot of newbs banned for less, so good luck.
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I'm not too worried about being banned. I've survived on other tech forums through much worse comments for the past 15 years or so. If a mod wants to cherry pick punishments, that is their prerogative. I however am not going to let some random user try silencing me with vague "threats and intimidation."

The point is this: iOS is not Mac OS.
On the other hand, Microsoft Surface tablets [and some other random Windows based tablets] run Windows [either in S mode or full-blown Windows]. As tablet sales increase, Windows-based tablets become more popular as they do not have the [artificial] limitations of iOS tablets [or even Android].

Therefore, PC sales declining does not take into account an increase in virtualization, server sales (both of which CAN and often do run Windows], nor does it take into account tablet sales.

You cannot compare the Windows operating system to the Macintosh computer for the same reasons I listed a few post up. You can compare the decline of Mac OS to the decline of Mac sales because [once again, "technically"] you can only run Mac OS on Macintosh computers.
 
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Would Cook ever say differently? I mean the year of iPhone 7, which was the biggest snooze fest ever, Cook was saying the same thing. And we don't want "hey Siri" on those damn ear buds. We don't want Siri in anything, it's so bad.
 
Phonzoxd said:
1st tell us what u think theyve done so far
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It doesn’t matter, tell me who has done more and what has been equal to the iPhone. I can’t think of another product or company off the top of my head.
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jjhny said:
Maybe one of these amazing things will be a microphone for $450. Or maybe a set of digital earrings? Or a pinkie ring with an OLED screen.

But not anything I want to buy.
Click to expand...

I already patented the Magic Apple Ring here, or MAR for short, before the Watch was released. Careful, or I’ll sue.
 
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Look, I believe Tim, but hasn't he been saying that for 3 years now? Nothing more than Incremental improvements, really. Not that that's a bad thing, but don't lead us on for too long. Mac Pro, please...
 
bushman4 said:
Hopefully Tim Cook realizes that TIME is of the essence and that developing products down the road is just as important as Innovating Now. To customers adding a feature or color is not enticing, Especially after seeing foldable phones from several companies.
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Well after 8 years of hearing about Timmy's glorious pipeline of magic that's all clogged up, I think we can safely conclude he doesn't think innovation is important now or down the road.

Timmy would be a good CEO for Pepsi, much like Sculley.
 
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SpeedyTheSnail said:
View attachment 824393

I have been waiting for a "real" MacBook Pro for 5 years, instead of buying a new one I have purchased a Mid-2012 model. The plus side is the money I saved went to buying a new A/C unit for my house.
[doublepost=1551634228][/doublepost]
This is the most ignorant comment I've ever read on any tech site.

Windows is certainly not dying, it is even stronger than before [note: Not because it's better, only because it's forced down consumers throats and people won't learn a new OS]. If it weren't for enterprises and having a contract with almost every PC manufacturer, as well as Malware-like upgrade tactics, Windows could be on the decline. But in reality, people don't want to learn a new operating system and not everybody is tech savvy.

Mac is a dying market segment because Apple refuses to provide quality hardware, nor maintain their Mac product line. Apple is a self-inflicted dying market segment. If it weren't for developers needing Mac for iOS development, I would guess the product line would be dead already. (Note: Solutions such as Xamarin are great, but in the end I believe you still need a mac to compile and publish your app).
Click to expand...
I guess the seat is an adapter sold separately? Lol
 
DevNull0 said:
Well after 8 years of hearing about Timmy's glorious pipeline of magic that's all clogged up, I think we can safely conclude he doesn't think innovation is important now or down the road.

Timmy would be a good CEO for Pepsi, much like Sculley.
Click to expand...
Well, the Newton was actually quite innovative - though the technology level was just barely there, yet.:cool:
 
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I would love a reasonably priced well designed thicker plastic 17in laptop with ports and user-replaceable ram, ssd, battery. After decades of using macs, finally went to the Windows world where they had what I was looking for and works reliably, even though I prefer macOS. And where the modems/routers, a reasonably priced thermally engineered with user-replaceable ram, ssd mac?

I believe that cost not security or reliability is the motive for soldered non-user replaceable ram, ssd, battery. On the production line it takes human workers to plug in ram, ssd, battery, but when it goes thru the soldering process its all done by machines faster with no human intervention. It's cheaper to produce soldered-in parts, the profit margin is higher. But Apple has significantly raised the prices for these machines so much that's its getting out of reach for an increasing number of people.

Apple under Tim Cook is clearly geared towards increasing shareholder returns. The board and investors is Apples number one customer above all else these days. This change in emphasis is obvious, it's plain as day. Other may agree with that direction, but I don't. I believe there is more to Apple than short term profits and high profile highly paid temporary glamour employees, for example.
 
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What else can he say? It’s not true that I wasn’t blown away by the products they developed several years ago. The Macbook is a great example of engineering and beauty (note: I don’t own one so I can’t speak for its functionality). I got the new mac mini and am amazed at how silent it works.

Okay, “blown away” is a bit of an exaggeration, but at the very least I am impressed.
 
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True breakthrough products are hard to invent yearly and unfortunately TC is not a visionary or even risk taker. With practically unlimited R&D budget, Cook certainly takes sweet time to update processors in Macs and MacBooks, waiting until update is significant enough to spur mass upgrades. I do feel that Apple Watch, Airpods, Macbook 12 and iPhone X were ahead of competition, making industry follow Apple's design ideas. Apple's efforts in personal health and healthcare are very welcomed and will continue.

Iphone revenue is main cash cow but it will further decline and Apple has no choice but to enter new markets.

Using in house ARM chips for newly developed products will prop the profits and leverage advantage in chip development. Augmented reality glasses hopefully will be executed better than competition, when relevant technology solutions are available. Some sort of automotive software and possibly hardware beyond Airplay will be offered given huge market potential. Home automation is ripe for innovation as well. Siri sorely needs help. Apple will have to really step up their game in AI to achieve above goals and not be left behind. I hope Bob Mansfield has more up his sleeve!
 
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