Have you noticed that Tim will never agree to do an Interview by someone who is knowledgeable & who might ask him tough questions ?
For example, NO mention of Apple's Complete & Total Stranglehold on App Discovery.
Apple has NO competition in App Discovery !
That's how they are able to both suppress certain apps, AND, Control the Narrative !
"Basic Common Sense" would define it a Monopoly !
It's just a matter of time, the App Store will be Broken Up !
It will start first outside the States, most-likely in the EU, & work its way back here.
There is NO transparency in the App Store !
Apple has been able to do mostly whatever they want.
I'm NOT a BIG fan of side loading, but I'm 100% for it unless/until Apple gets their act together !
It's the ONLY thing that will force them to compromise !
Otherwise the Control Freaks will continue to do what they've done in the past
The App Store is just a Marketing Arm of Apple, nothing more, nothing less.
Why else would Apple two NON-technical individuals, Phil & Matt, running the show ?
For those of you who are AAPL investors, the NON-Game App portion of the App Store ONLY did well in the very early years of the App Store.
If it had a chance to blossom now, it would generate significant Revenue for Apple, NOT from Apps, but from a surge in iPhone Unit Sales, AFTER chip shortages subside, of course.
By my guess, over the past five years, Apple has lost out on tens of Billions of Dollars (in higher-end iPhone revenue) !
They've simply had the wrong strategy & the wrong guys running the App Store !
But, it's probably too late now, the EU will move first, followed by South Korea & Japan, & eventually, back here in the States !