Hey, weren't you saying that in the Blackberry forum around 2010?
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"My passion has been to build an enduring company where people were motivated to make great products," Jobs told Isaacson. "[T]he products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It's a subtle difference, but it ends up meaning everything." ---
http://www.businessinsider.com/steve-jobs-products-versus-profits-2011-10
And yes Steve was a business man who was happy to not do what he said, but his track record as CEO shows that's exactly what his passion was.
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Which devices are you looking at? The unibody macbooks were a work of art and a marvel of engineering on the inside. The current crop of MBAs and EmojiBar macs are ugly kludges on the inside. Though I admit it is a marvel of engineering that they have a decent yield on a product so sloppily designed on the inside.