Tim Cook's Plan to Sell More iPhones in Apple Stores Could Be Tough Task

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 17, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Tim Cook is reportedly trying to sell more iPhones through Apple Stores instead of via carrier partners -- but that could be an uphill task according to an analysis from Consumer Intelligence Research Partners.

    In the U.S., Apple has roughly 250 retail stores, compared to more than 10,000 third-party retail outlets that sell the iPhone. In addition to that, Apple's retail stores are extremely busy and it remains to be seen if the company can dramatically ramp up its iPhone sales without hiring more staff or opening more locations.

    One issue for Apple is that many iPhone owners still see Apple Retail Stores as places to get service, not buy a phone. Some research shows 90% of first-time iPhone buyers purchase their phones at carrier retail stores.

    In order to jumpstart iPhone sales during the company's important back-to-school season, it has, for the first time, included the iPhone on its list of devices that come with an App Store Gift Card when sold to students. Apple is also rumored to be launching a new in-store smartphone trade-in program.

    Article Link: Tim Cook's Plan to Sell More iPhones in Apple Stores Could Be Tough Task
  2. theheadguy macrumors 6502a

    Apr 26, 2005
    Have you ever considered why they push them to Android phones? What makes you think the sales rep are obligated to push a stale design? Because it's Apple? Not everyone froths at the mouth over the iPhone like so many people here.
  3. nepalisherpa macrumors 68020


    Aug 15, 2011
    Make more attractive offers and customers will come running! If your deal is the same as other stores then there is no point.
  4. newdeal macrumors 68020

    Oct 21, 2009
    I went in to an Apple store to buy an iPhone (unlocked) without activating service of any sort and it literally took me 45 minutes. First I had to wait for someone to help me, then I had to wait for them to get someone to get the product, then I had to wait to get the product, then when I got the product they had to open it and activate it. They literally could have just handed me a phone and been done with it but yet it was instead the worst experience I have ever had in a store just due to the amount of time it took to do something so simple
  5. StuBeck macrumors 6502

    May 6, 2008
    Making it easier to buy things in the Apple store would be a great first step. I understand the idea of wanting a consultant to decide what you want, but when I already know, its not easy to buy things there. They need to bring back cash registers so one can simply pick up a product and buy it. The last two times I've bought Mac's from them, I've had to hunt someone down after waiting for 15 minutes. Its a ridiculous process and why I haven't gone to an Apple store in a rather long time.
  6. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    And according to these numbers the percentage of iPhones purchased at Apple stores is going down and down.

    If the goal is making the iPhone a gateway drug for Apple Macs, iPads, etc., maybe there has to be another approach.
  7. Thunderhawks macrumors 68040

    Feb 17, 2009
    No design change needed for people who always want something new.

    The current design is a timeless classic based on BRAUN design principles.

    Plenty of choices for larger, plastic, different shape etc. out there.
  8. STiNG Operation macrumors 6502a

    STiNG Operation

    Aug 15, 2012
    The Zoo
    A big factor in that is Apple stores are few and far between. I would personally have to drive an hour to get to one, where as an AT&T store is 5 mins away.
  9. appleisking macrumors 6502a

    May 24, 2013
    Idk about at&t, but many people have experiences where the verizon reps will literally sell them anything but iphones, and verizon's problem with too many unsold iphones certainly is a logical result of this paradigm.
  10. InfernoShade macrumors regular

    Nov 1, 2010
    New Jersey, USA
    Dude, they push them to specific items not based on personal preference. It's all based on money. There are different deals made with manufacturers so they make different amounts of money off the sale. It's not because joe salesman likes something. So don't get all bent out of shape with your "frothing at the mouth".
  11. appleisking macrumors 6502a

    May 24, 2013
    Out of curiosity why? What about stock android isn't doing it for you? (Considering buying nexus 4 here).
  12. driceman macrumors 6502


    Mar 13, 2012
    In my experience Apple Store employees are more informed about Apple products than the guys at Verizon or Best Buy, but I have to drive an hour out of my way to get to the nearest Apple Store. Best Buy and Verizon are ten minutes away. Idk, that could be a contributing factor Apple... :rolleyes:
  13. kimble3 macrumors member

    Jun 10, 2004

    I think the thing that could make it happen is if they came out with the rumored trade-in program. Imagine if you could go into an Apple store and just swap out your old iPhone for a current generation iPhone. The customer wins because they get the latest phone possibly even before their subsidized phone is eligible for upgrade. Apple wins because they can refurbish the phone and resell it in other countries fulfilling the role of a low-cost phone that everybody wants. Everybody wins.
  14. Rocketman macrumors 603


    I have a specific idea to address the capacity issue and do not have the ear of Apple.
  15. tasset macrumors 6502a

    May 22, 2007
    It's an admirable goal but there is nothing they can do so long as the iPhone is an expensive product with an actual price partially obscured by a crack-addiction subsidy model, dependent on carrier partners whose nature is to perplex customers with complex rate plans and fees rather than accept being a utility company. If Apple wants to truly change the market it has to sell the iPhone like EVERY SINGLE OTHER product it makes where the retail price is the same no matter where you buy it. And that requires selling the mythical 'cheap' iPhone unlocked and unsubsidized for starts.
  16. InfernoShade macrumors regular

    Nov 1, 2010
    New Jersey, USA
    Think. It's all business deals. If Apple undercuts your price, and steals your sales, why would you ever make a deal with them again. When they make these deals companies like AT&T make sure Apple can't undercut them. Otherwise we'd see Apple selling the phone cheaper for a long time now, and they'd have the highest place on that chart. So Apple has to come up with other ways to get sales.
  17. appleisking macrumors 6502a

    May 24, 2013
    But why, what's the point? Apple stores are generally only ventured upon for specific requests such as repairs, and it's working for them well.
  18. mbh macrumors 6502

    Jul 18, 2002
    Because they get spiffs from the other companies?
  19. rtomyj macrumors 6502a


    Sep 3, 2012
    Did you let them know you were in a hurry and that you wanted to open and unlock it yourself or did they not read your thoughts like you wanted them to?
  20. iMikeT macrumors 68020

    Jul 8, 2006
    Definitely a tough task considering carrier stores are a dime a dozen. Apple retail stores are in strategic locations and few and far between in many areas around the world
  21. realeric macrumors 6502a


    Jun 19, 2009
    United States
    What is the benefit from buying iphone in Apple store? Does they give even a candy? Nothing. Then, why should I buy it there? :p
  22. Yixian macrumors 65816

    Jun 2, 2007
    If they set up an international carrier with no roaming charges and multiple 4G standards support, they could do it..

  23. InfernoShade macrumors regular

    Nov 1, 2010
    New Jersey, USA
    Not to mention that many of us think Android has basically looked the same since the beginning, so that must be stale too, no? It's so silly to even discuss this as it's subjective. Hello, both OS(s) work the same way and look very similar.

    I'd suggest points for originality go to MS with it's Metro design. That's the freshest.
  24. macsrcool1234 macrumors 65816

    Oct 7, 2010
    The only reason I don't buy from an Apple store is there are none near me....some love for the eastern shore of MD?
  25. Macgeek74 macrumors newbie

    Jul 17, 2013

    Some of you are really unreasonable. Complaining about having to wait for 45 minutes to check out. Heck some complained about waiting for 15 minutes. I feel bad for servers who wait on you guys. Im sorry but you need to learn to be patient. Going to the carriers takes a long time as well. People are there to buy things, not just you. The world does not revolve around you.

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