It's a different look, and to some people it's worth the cost.
Yeah, this effectively makes the price difference only $50 when compared to the SS versions. Not too bad in my mind.
I've been wanting a brushed metal look ever since the series 0. My TAG is brushed steel and that serves to hide scratches much better. Think about it. A scratch on a polished surface is glaringly obvious. On a brushed surface it blends right in since brushing it is really just scratching it in an organized way. However, now that I see it I'm not sure I like the contrast of the brushed metal case with the polished glass. I'm firmly on the fence. Not upgrading for at least two more years, so I have plenty of time to ponder.
I have a feeling it will actually hold up better than the polished steel watch.