Just like we don't say "Meet me at the Starbucks cafe" or... "Starbucks Restaurant", I wonder if this is an attempt to remove "Store" from their image. Each store would just be "Apple", just like we say "Meet me at Starbucks", people would say "Meet me at Apple". They are positioning it as a destination. Not sure it's going to work, unless they truly do offer a hang-out type of environment.
I'm not convinced that Angela's heart is in this the same way as Tim and Phil. Can she really be excited about the products, or just the retail "experience"?
I think Apple really does need to step it up if they are going to position themselves like this. Product releases once or twice a year is not enough to keep the excitement alive.
(p.s. YouTube video only plays in the US? Lame.)
I'm not convinced that Angela's heart is in this the same way as Tim and Phil. Can she really be excited about the products, or just the retail "experience"?
I think Apple really does need to step it up if they are going to position themselves like this. Product releases once or twice a year is not enough to keep the excitement alive.
(p.s. YouTube video only plays in the US? Lame.)