They want the coffee/Starbucks type of meet up where unlike Starbucks, you'll be sure not to see a guy with a Toshiba in the far end corner and only Macs.
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'Today at Apple' Sessions About Art, Music, and Coding Expanding to Every Apple Store in May
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They want the coffee/Starbucks type of meet up where unlike Starbucks, you'll be sure not to see a guy with a Toshiba in the far end corner and only Macs.
Do people think calling Tim Cook Timmy is clever or something. The comments section on BGR has a higher quality of discussion than this place these days. Sad.
Meet me at Apple, they have old spec laptops that show you what computer graphics 5 years ago look like!
We'll see how that goes, especially since most Apple stores are in Malls with far more enticing stores to go to....
Yet those "far more enticing stores" are never packed like most Apple stores.
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That's the only way some people can feel good about themselves - having that tiny rush of power.
Yes because it's many of them in different categories and only 1 Apple selling Apple products...if Apple becomes a coffee shop, then we can compare it to the other food/beverage places.
I think people who engage in that kind of juvenile behavior are still in school, believing that calling someone a different name is somehow funny.
This is probably aimed just at the standalone, and larger stores I'm assuming?
Our 'local' store is one unit in a mall, and doesn't have anywhere near the space for any kind of 'teaching' experience, aside from teaching people that running a class in a busy store is a chore, especially with all of the noise...
I have to laugh. I went to a store when they were releasing the first iPhone with Siri, and the guy leading the 'class' was busy talking on his headphones and Siri was changing almost every suspect word into a 'word you can't say on TV'. Most in the audience were surprised and laughing, but the 'teacher' was duly shocked. One attendant said that he was sure going to buy the new iPhone because 'Siri can swear'...
I'll go to see any life instruction where the unexpected is liable to happen.
I miss the corporate dog and pony shows that the vendors did for resellers. The occasionally tragic fails of the technology were usually hysterical! The crashes and other catastrophes added a bit of reality to the experience.
Our 'local' store is one unit in a mall, and doesn't have anywhere near the space for any kind of 'teaching' experience, aside from teaching people that running a class in a busy store is a chore, especially with all of the noise...
I have to laugh. I went to a store when they were releasing the first iPhone with Siri, and the guy leading the 'class' was busy talking on his headphones and Siri was changing almost every suspect word into a 'word you can't say on TV'. Most in the audience were surprised and laughing, but the 'teacher' was duly shocked. One attendant said that he was sure going to buy the new iPhone because 'Siri can swear'...
I'll go to see any life instruction where the unexpected is liable to happen.
I miss the corporate dog and pony shows that the vendors did for resellers. The occasionally tragic fails of the technology were usually hysterical! The crashes and other catastrophes added a bit of reality to the experience.
If Apple had a visionary, product genius CEO ... maybe.
Probably, Gen Z will be saying.... meet me at Tesla Motors
Sorry but SJW CEO just doesn't cut it. Sick of it.
Probably, Gen Z will be saying.... meet me at Tesla Motors
Sorry but SJW CEO just doesn't cut it. Sick of it.
The Microsoft stores would rather make fun of their competition in the area outside their 'stores', than spend time instructing users. I remember a 'store' in The Valley, and they were having a huge performance slamming the Playstation, and somehow the Mac too, while inside, a customer was having a hard time getting assistance with an issue he was having with Windows. He walked away so frustrated. I felt his pain. I even tried to help him. Sad...
They told him to 'call Microsoft for support'. Um, yeah... Cha-ching!!!
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The computers are pushed to the outside now in more stores. It's more than Freudian...
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Owning Apple devices is still 'cool', but Apple is likely going to realize that 'cool' and 'pass' are separated by a very thin line. Very thin...
Many an earth shaking device has died because it 'wasn't cool'. Any draw vaporized...
Its better to refer to to him as Tim Cook, the man that looks for ways to avoid paying taxes in the country he and his fellow executives live and work in. He receives massive benefits living in this country (try being openly gay in Ireland) but he would rather park the profits overseas and not pay back the investors that own the company.
Unless they have a cafe and wine/beer bar inside Apple Stores, I don't see how they would ever be considered destination spots. I've been waiting for Angela's big overhaul of the Stores, and I'm still not seeing it.
Gen Z will already know how to use these products without having to go to a store for a class. Gen Z will also just Google their question versus going to a formal setting and watch a rebranded Specialist babble on about basic fundamentals.
At least there are no expectations of a barista other than to get your drink right.
At least there are no expectations of a barista other than to get your drink right.
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There are two major issues with this:
1. Computer/electronic stores are not casual hang-out spots, or even upscale hang-out spots. If they wanted to do this it would require a lot of creative thought, money, and re-design. People don't go to an Apple store to relax; they *could* I suppose but again, re-design needed that would probably alienate and confuse your existing customers.
2. Most Apple Stores I am familiar with (Texas) are located in malls or outdoor mall-ish shopping areas. In many cases it can be a long walk, etc. to get to the store itself. Contrast this to neighborhood coffee shops that are far more accessible. This is a really serious issue if they're thinking of making Apple Stores community centers.
As a previous poster commented, this actually *is* similar to a very old concept for the initial Apple Store experience. But the location and setup for that proposed store was completely different from how Apple developed the actual locations. There really is no way to convert them all into what she's wanting.
1. Computer/electronic stores are not casual hang-out spots, or even upscale hang-out spots. If they wanted to do this it would require a lot of creative thought, money, and re-design. People don't go to an Apple store to relax; they *could* I suppose but again, re-design needed that would probably alienate and confuse your existing customers.
2. Most Apple Stores I am familiar with (Texas) are located in malls or outdoor mall-ish shopping areas. In many cases it can be a long walk, etc. to get to the store itself. Contrast this to neighborhood coffee shops that are far more accessible. This is a really serious issue if they're thinking of making Apple Stores community centers.
As a previous poster commented, this actually *is* similar to a very old concept for the initial Apple Store experience. But the location and setup for that proposed store was completely different from how Apple developed the actual locations. There really is no way to convert them all into what she's wanting.
Meet me at Apple, lets talk about when the last time they updated their computer, and how M$ is getting better.
Will we allowed to bring Microsoft Surface tablets and, say, LG phones to these generation Z(ombie) meetings "at Apple"?
If not, it is not like Starbucks.
If not, it is not like Starbucks.
Yeah but how about hiring people to actually run the stores maybe?
All this liberal Utopian Creative bs is just bs; most people have to work to support themselves and don't have all this free time to sit around and ruminate on what kind of interactive art piece they could make if only they had a Mac and some hippy to show them how to use Z-Brush or something.
How about showing people how to get a better job via creating stuff, instead of just filling in the space between now and your eventual death with Photoshop artwork that no one needs?
All this liberal Utopian Creative bs is just bs; most people have to work to support themselves and don't have all this free time to sit around and ruminate on what kind of interactive art piece they could make if only they had a Mac and some hippy to show them how to use Z-Brush or something.
How about showing people how to get a better job via creating stuff, instead of just filling in the space between now and your eventual death with Photoshop artwork that no one needs?
Of course. That is the goal -- to get you to trade them in for Apple product. And honestly, the Zombies you speak of in the mall are all at the M$ store with the VR glasses on or playing with whatever that dancing game is. So if they wander over to Apple and use there time to learn something or at least peak their intellectual curiosity instead of shoot imaginary enemies that's not too shabby.
At least you have to stand and move to play dancing and VR games. The typical "smart"-phone zombie (or, as they are called in Taiwan -- "heads-down tribe") sits limply, shoulders rounded forward, back bent, head down. LOL
Nice idea but then build some Apple branded centers, where people could learn something, watch some courses, see a photographic exhibition, eat something, listen occasional live music concert, etc... Stores will attract only those interested in particular sessions and regular customers, but for generic crowd, so they could say "meet me at Apple",you'll need something different like a small cultural center, not a store.
Both women look fake on the video, sadly, overreacting.
Both women look fake on the video, sadly, overreacting.
Having watched the entire interview now, I'm struck by how much Angela Ahrendts reminds me of Tim Cook in a blonde wig with a ponytail. No wonder he hired her. She comes off very much like the female version of him.
It's interesting that Angela, in her own words, says that she doesn't think about how much money she makes until a TV interviewer asks her how it feels to make as much money as she does. At the end of the interview, Angela tries to portray herself as an empathetic person. I'm not sure someone who doesn't think about how much money they make can have much empathy for a retail employee who probably doesn't make it through very many days without thinking about money.
Also, I don't think I'd want to work for someone who doesn't think about how much money they make. If money isn't important to them (as Angela tries to imply is true of her), there may very well be a big disconnect between the person in charge and the people working under them -- no matter how empathetic you like to think you are. Giving your team a bunch of t-shirts as "holiday bonuses" last year was anything but empathetic, Angela.
It's interesting that Angela, in her own words, says that she doesn't think about how much money she makes until a TV interviewer asks her how it feels to make as much money as she does. At the end of the interview, Angela tries to portray herself as an empathetic person. I'm not sure someone who doesn't think about how much money they make can have much empathy for a retail employee who probably doesn't make it through very many days without thinking about money.
Also, I don't think I'd want to work for someone who doesn't think about how much money they make. If money isn't important to them (as Angela tries to imply is true of her), there may very well be a big disconnect between the person in charge and the people working under them -- no matter how empathetic you like to think you are. Giving your team a bunch of t-shirts as "holiday bonuses" last year was anything but empathetic, Angela.
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Starbucks has seating and workspace. I certainly don't see that at Apple.
Not sure what that has to do with anything. Smart phone zombies are not isolated to any particular brand or OS. We are talking about people learning stuff vs idly wasting time playing games.