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New trademark filings suggest that Apple is gearing up to soon launch its first AR/VR headset as it looks to secure several possible names and marketing terms for its upcoming headset, including "Reality Processor," "Reality Pro," and "Reality One."

apple-ar-headset-concept-1.jpeg
Render via designer Ian Zelbo

The filings, reported by Bloomberg, were filed in the United States, United Kingdom, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay and are listed under shell companies used by Apple in the past to trademark names. Apple regularly uses shell companies to trademark names as it allows the company to maintain secrecy over unannounced products, services, or software.

Apple is planning to call the software that runs on its AR/VR headset "realityOS," so "Reality One" could make sense for the name of its first AR/VR headset. Other trademarked terms, including "Reality Processor," could refer to the chip that runs on the headset. Bloomberg reports that Apple is planning to use an M2 Apple silicon chip with 16GB of RAM for the AR/VR headset but notes Apple may need more powerful graphics to handle the experience.

Apple's first AR/VR headset, expected to be announced as soon as this January, will be a high-end niche device that could cost upwards of $3,000. Bloomberg and reliable Apple analyst Ming-Chi Kuo both report that Apple is already working on a second-generation version of its AR/VR headset that could be less pricey and lighter. The follow-up version, as well as the "Apple Glasses," aren't expected to launch until later this decade, according to Bloomberg.

In May, Apple showcased its AR/VR headset to its board, indicating that the development of the product is largely complete. realityOS is expected to feature several AR/VR-based experiences, such as integration with Apple Maps and FaceTime with Memojis. You can learn more about Apple's AR/VR headset with our roundup.

Article Link: Trademark Filings Suggest Apple Possibly Gearing Up for AR/VR Headset Launch
 
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Jensend

macrumors 6502
Dec 19, 2008
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Unless Apple figures out the motion sickness issue some people (self included) have with VR, this is going to be a non-starter for some consumers.

I still expect it to end up being the best selling VR system though eventually.
What VR device and software were you using when you got motion sickness? There is nothing inherently motion sickness inducing about VR. Many people get motion sickness playing games on standard monitors. I felt terrible the first time I played a 3d-accelerated 60FPS game on a CRT in the late 90's, but got used to it eventually.
 
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Jensend

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Dec 19, 2008
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The Playstation version of VR.
And which game/app? I've played a lot of VR. Some games never gave me motion sickness, some games I've acclimated to, and some I can't play... for example, driving or flying games, where the environment smoothly rotates independently of my head.
 
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Bokito

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May 29, 2007
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With the Mac, iPhone and iPad Apple is making products for almost everybody because everybody can find a use for it. To a lesser extent that applies to the Apple TV and Watch. In that regard this will be a niece market for Apple. Besides that I don’t see many people paying thousands of $/€ now for such a thing. Unless Apple comes with something unique software wise it’s a no-go for most people.
 

ProfessionalFan

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Sep 29, 2016
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With the Mac, iPhone and iPad Apple is making products for almost everybody because everybody can find a use for it. To a lesser extent that applies to the Apple TV and Watch. In that regard this will be a niece market for Apple. Besides that I don’t see many people paying thousands of $/€ now for such a thing. Unless Apple comes with something unique software wise it’s a no-go for most people.

When you get bored, read that iPod thread from the day it was announced. Lots of people were saying similar things.
 

macgabe

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Dec 29, 2012
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On a side note see the Italian astronaut @astrosam 's recent tribute to the games industry from the ISS. As she rightly points out, the visualisation hardware and software invented by games studios and paid for by gamers are now widely used in the space industry.
 
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Blackstick

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Aug 11, 2014
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Like always people say „nothing for me, it is too expensive, nobody will buy it“. Happened to the ipad, apple watch etc. And look where we are now ;)

It will be a hit and lots of people will buy it. VR is still in the early stages and it will be the future.
If that rumored $3000 price is real; no it won’t be a hit.

End of the day, you price high like that, you’ve got a niche product regardless of how cool it is.

The iPad, iPhone and iPod were wildly successful because they were cool, addressed a fairly ubiquitous use case, AND met a psychological, accessible price point.

Once you’re pricing north of $2000, the amount of possible buyers for anything “inessential” drops off a cliff.
 

Wildkraut

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On a side note see the Italian astronaut @astrosam 's recent tribute to the games industry from the ISS. As she rightly points out, the visualisation hardware and software invented by games studios and paid for by gamers are now widely used in the space industry.
But not one that is gated like Apple products, they put very customized solutions on top of it.

"Oh 💩, we need release this quick software fix else the ISS will go down in a hour, but our fix has been rejected because of Lack of Valuable Content."
 
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iZac

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Apr 28, 2003
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"reality one"

...wait, are Apple about to charge us a subscription service for this multi thousand dollar device?

cheeky Tim
 

Jarman74

Contributor
Mar 22, 2009
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And which game/app? I've played a lot of VR. Some games never gave me motion sickness, some games I've acclimated to, and some I can't play... for example, driving or flying games, where the environment smoothly rotates independently of my head.
You can get used to it, but it can definitely take a while. RIGS: Mechanized Combat League and Driveclub are great experiences, but I don't remember my first runs fondly...
 

macgabe

macrumors 6502
Dec 29, 2012
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When Google started driving around cities with cameras on cars, people said this is ridiculous, they can't possibly hope to map the whole world, it'll cost too much, what about privacy, we already have very good maps. Wrong on all counts - mapping has proved to be a key use case for everyone. AR/VR will prove to be just as monumental a building block if not more so. It's not about whether you like games or not, or whether you feel comfortable with a headset on. It's about creating a visual 3d computer universe, built on top of the text-based one we already have. That's why Apple, Meta, Google and Microsoft are fully committed.

In fact it's more analogous to the step from plugged in to portable - it will take decades to evolve (remember the Newton and Palm Pilot?) but will become very powerful
 
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