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Trademark Filings Suggest Apple Possibly Gearing Up for AR/VR Headset Launch

Matt Leaf said:
Being more deeply enclosed inside a virtual reality is a need most people don’t have, or desire. They want deeper connection to nature and the real world. So technology that figures out how to do that will be important in future, I think. That’s why fitbits and Apple watches are so popular, it ties into peoples fitness goals. You can say the same for GoPro cameras. And iPhones themselves are basically cameras, with a phone - always being there to capture every moment of peoples lives. As long as virtual reality remains something that keeps you inside disconnected from the outside world, it’ll remain a limited market imo. People have a very real suspicion about this kindve telepresent dismemberment that VR proposes, which is a fair concern I think.
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Ah, yes, similar to the limited market for televisions.

VR can be great for fitness.

VR can also be used to connect with people. I find multiplayer to be much more interesting in VR than it is in flat games.

I think it could also enable people to be more mobile. You could take a virtual multi-monitor workstation with you wherever you travel.
 
AR/VR?
Apple welcomes you to The Matrix.

the_matrix_human_batteries.jpg
 
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Bokito said:
With the Mac, iPhone and iPad Apple is making products for almost everybody because everybody can find a use for it. To a lesser extent that applies to the Apple TV and Watch. In that regard this will be a niece market for Apple. Besides that I don’t see many people paying thousands of $/€ now for such a thing. Unless Apple comes with something unique software wise it’s a no-go for most people.
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I don't think you recognize the immense potential for AR. It's already used in many professional and commercial disciplines. AR-assisted surgery is just one example and has been used for years. There are many dozens more.

Bringing it to to the masses, as well as other professional disciplines at lower cost points with a well-integrated system (including software/applications) and lightweight glasses, will be a huge hit for Apple. Apple already has most of the tech; iPhone with high-performance compute power and link to the internet, UWB for spatial awareness and low power data link between glasses and iPhone, ARKit for developers, and collaborating with Stanford University's AR/VR laboratory for years to develop applications and glasses.

I've been waiting for this for a long time. And I am so looking forward to being able to surgically remove my own appendix.
 
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macgabe said:
When Google started driving around cities with cameras on cars, people said this is ridiculous, they can't possibly hope to map the whole world, it'll cost too much, what about privacy, we already have very good maps. Wrong on all counts - mapping has proved to be a key use case for everyone. AR/VR will prove to be just as monumental a building block if not more so. It's not about whether you like games or not, or whether you feel comfortable with a headset on. It's about creating a visual 3d computer universe, built on top of the text-based one we already have. That's why Apple, Meta, Google and Microsoft are fully committed.

In fact it's more analogous to the step from plugged in to portable - it will take decades to evolve (remember the Newton and Palm Pilot?) but will become very powerful
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Remember when people said, “that big triangle looking thing? That’ll never happen. Impossible. And what a stupid name: ‘Pyramid’.”
 
Always nice to see when Apple expands their line of products, but I’m not sure how would their market it. Probably end up like Airpods Max, a nice headphones you don’t really need, and if you do, there’s (imo better) alternatives to consider.
 
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Listening to Mark Zuckerberg's latest podcast with Rogan didn't convince me on VR or AR.

Hopefully Apple considers how users will benefit from it differently than Meta.
 
bLackjackj said:
I get so tired of hearing comments like this, when people spend close to 3k on a high end iPhone, thousands on a new TV or AV equipment and thousands on computer hardware. YOU might not be able to afford it, but it will sell. People spend $US19 on an Apple rag!
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Sure, if it sells just one it qualified that the product sold. Look, unless Apple has some magical software to go along with this device, it's a non-starter in this current financial environment. People also thought the HomePod was an instant hit and the reality set in, it was priced too high versus the competition, regardless of how good it was.

The established players are the VIVE and Meta Oculus 2. Sony is coming out with the PS5 version next year. All those are way under $3000 and they are still niche. Most people try VR for playing games. I have still have little interest in VR but I may try Sony's VR2 because I have a PS5 but that's still a big if.
 
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bLackjackj said:
I get so tired of hearing comments like this, when people spend close to 3k on a high end iPhone, thousands on a new TV or AV equipment and thousands on computer hardware. YOU might not be able to afford it, but it will sell. People spend $US19 on an Apple rag!
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You hear about a small subset of people that buy the titanium watch or the gold plated iPhone, but the sales volume isn’t there on those exclusive premium models for Apple to make a profit. People try to buy the highest level model iPhone that they can squeeze out of their budget but most can’t afford a $2000.00-3000.00 dollar device and Apple depends on people upgrading not because their phone is very old and slow but simply because they want whatever is new. But you get into the thousands of dollars and you have cut down the market size considerably. A $3000 device isn’t making any money sitting in a warehouse because no one will buy it.
 
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tehabe said:
For 30+ years companies are trying and failing, maybe it is time to give up on this idea.
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Apple is simply putting in a "secret" placeholder ("remember, we still have a product coming") after Zuck just announced Meta's new premium headset will be available in October. These Trillion dollar companies are all in on VR and AR. Sometimes, it is worth asking, "what am I missing?"
 
slplss said:
Always nice to see when Apple expands their line of products, but I’m not sure how would their market it. Probably end up like Airpods Max, a nice headphones you don’t really need, and if you do, there’s (imo better) alternatives to consider.
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The same way Apple marketed computers to both individuals and businesses decades ago. Having real world applications ready to go on launch day *demonstrating* how Apple's easy to use AR can be used to address/solve problems for both commercial and personal situations.
 
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