Remember Elon's intention to have twitter become a "digital town square". Verifying every member is a no brainer to accomplish this. It solves so many issues. The problem is how to incentivize people to get verified, and how to make money. Charging a steep fixed monthly fee just to have the check does not seem viable to me. I wonder if they could charge based on a scale of how many followers you have, and allow variable amounts of included promotional services as part of the deal. That way the average Joe may only have to pay $1 or something, while the top accounts might pay $100 a month but receive some free advertising built-in.