Twitter Rebranded as 'X'

[RamGuy]

facebook to Mettttta now this to X
Its clear when you are become ashamed of your original name and what it stands for...you try to change it

Not all that comparable. Facebook is still Facebook. Meta is just branding for the business entity behind services such as Facebook, Instagram, WhatsApp, Threads etc., just like Google didn't rebrand itself to Alphabet. And Logitech didn't rebrand itself to Logi. These brands are just business shenanigans that separate each service and their reputable brands into separate entities. Meta is the mothership behind Facebook, Instagram etc. Alphabet is the mothership behind Google Search, YouTube, Gmail etc. Logi is the mothership behind Logitech, Blue Audio etc.

In the case of Twitter, X isn't supposed to be branding for the company behind Twitter. Twitter as the service is being rebranded into X. For this to be comparable, Meta would have to re-brand services like Facebook, Instagram etc into Meta. Alphabet would have to re-brand services like Google Search, YouTube etc., into Alphabet. That is not the case.

At this point, what was the point of purchasing Twitter? If you will remove all brand recognition, fire most of the staff, remove all third-party API's and everything. Wouldn't it be smarter to start with X as a separate thing? The only thing left of value from Twitter is the dwindling userbase. Unless the plan were to remove Twitter as a competitor, if Elon had started X as it's own thing, he would have to compete with Twitter. By purchasing Twitter, running into the ground, and then re-branding it all to X, he is pretty much starting his own thing, with the biggest competitor in the space no longer existing.

 

[contacos]

embracing its p0rn branding now?

Let me guess, he woke up yesterday and was like „rebranding NOW“. Dropping a bomb on all his staff on a Sunday. That lazy logo also doesn’t scream „cute social media platform for everyone“. More like „Tech nerds“

From a SEO perspective it is also more than dumb

 

[Skyscraperfan]

That might make me leave. I hate name changes. So even if everything else stayed the same, I would not accept a name change. I never accepted the name changes of famous musicians for example. Prince for me was always Prince and Puff Daddy stayed Puff Daddy.

I am sure someone will develope a browser plugin though that replaces the X logo with the original logo.

 

[JosephAW]

Fail Whale 🐳
It'll be interesting to see how this works out.

 

[BradWI]

Can wait for his incel army of blue checks to give him access to all their financial information. I'm sure nothing will go wrong lol.

 

[laptech]

Musk is going to loose more advertisers and sponsors over this rebranding because Twitter no longer has a well known brand name which was known world wide. The word 'tweet' has established itself in the worlds language and Musk has now ruined that with the swipe of his hand, out goes twitter and the blue bird, in comes an X.

As a brand name, Twitter is way up there with the top brand names and I am sure there was people advising Musk to keep the name because it is such a well know brand name around the world. If Musk ignored their advice then he is a fool. If he was advised to change the name then those advisors are fools and Musk still a fool for listening to them.

X will never ever be as such a strong brand name as Twitter was in my opinion.

 

[DFZD]

The new logo is terrible on so many levels.

https://twitter.com/x/status/1683237103147294720

That app on left looks like something Andrew Tate might come up with not the guy who gave us tiny Space Rockets and Electric cars.

 

[contacos]

The amount of companies that will have to change the logo on their marketing material without any notice is typical Musk short term temper. I hope a lot of companies will simply decide to drop it all together while they are at it

 

[Gut Emblem]

Xcreting (when you have an urge to talk **** in a limited number of characters)

 

[gluckett]

Yet the 'Tweet' button still says 'Tweet'... This is the dumbest move ever, even for Elon.

 

[PBMB]

View attachment 2236446Hmm…I’ve seen this somewhere before…

That was precisely my thought when I first saw the new logo. X.org still exists.

 

[anthogag]

An X over the bird. Twitter is a write-off. ☠️

 

[base08]

Elon flipped the bird and gave us the X!

 

[Bokito]

April fools is late this year.

And Mac OS X 10.0 wants their X back: https://en.wikipedia.org/wiki/Mac_OS_X_10.0

Musk did a lot of good things in tech, but he is definitely killing this product (wether you call it Twitter or X).

 

[iZac]

X as in it's DOA or:

 

[tny]

Not all that comparable. Facebook is still Facebook. Meta is just branding for the business entity behind services such as Facebook, Instagram, WhatsApp, Threads etc., just like Google didn't rebrand itself to Alphabet. And Logitech didn't rebrand itself to Logi. These brands are just business shenanigans that separate each service and their reputable brands into separate entities. Meta is the mothership behind Facebook, Instagram etc. Alphabet is the mothership behind Google Search, YouTube, Gmail etc. Logi is the mothership behind Logitech, Blue Audio etc.

In the case of Twitter, X isn't supposed to be branding for the company behind Twitter. Twitter as the service is being rebranded into X. For this to be comparable, Meta would have to re-brand services like Facebook, Instagram etc into Meta. Alphabet would have to re-brand services like Google Search, YouTube etc., into Alphabet. That is not the case.

At this point, what was the point of purchasing Twitter? If you will remove all brand recognition, fire most of the staff, remove all third-party API's and everything. Wouldn't it be smarter to start with X as a separate thing? The only thing left of value from Twitter is the dwindling userbase. Unless the plan were to remove Twitter as a competitor, if Elon had started X as it's own thing, he would have to compete with Twitter. By purchasing Twitter, running into the ground, and then re-branding it all to X, he is pretty much starting his own thing, with the biggest competitor in the space no longer existing.

He bought a userbase. Which he's hemorrhaging.

 

[Jimmy_Banks]

All these years of Musk being obsessed with 'X' and that is the best logo and rename for tweets he could come up with?

Completely lost his mind.

 

[adrianlondon]

Elon Musk turns Twitter into an Ex.

 

[hftvhftv]

Looks like the X11 logo.

 

[AlexJaye]

I remember the time when so many on this forum asked for Timothy Cook to be sacked and for Elon Musk to be the one to replace him. Just goes to show how most of us have no clue how to run a company. Tim Cook might be bland and unexciting, but at least he isn't completely bonkers.

Yes, Timmy is preferable to Elon, but that's not a high bar to meet. Tim and his penchant for greed and sucking pennies out of customers, along with their latest uncontrollable price hikes, is definitely not the best overall direction for Apple to take, either.

 

[MajorFubar]

 

[fatTribble]

If I were a better person I’d be ashamed of my obvious schadenfreude. ☺️

 

[applesed]

Musk buying Twitter will be studied in business school for decades on how not to run a business.

He’s breaking out all the tricks to save a dying business.

 

[randomthoughts]

"Tweets" are to be replaced, according to Musk, and posts will be called "x's".

That’s rediculous. Just call them posts.

 

[ThomasJL]

Following Musk’s logic, his other company should rebrand as Space Twitter.

And Tesla should rebrand their SUV as Model Twitter.