Twitter Rebranded as 'X'

[iZac]

I'm certain that behind the scenes the core of Twitters coders are busy remaking Paypal so Musk can try and make X.com a defacto digital payment platform.

Let's see how well that pans out.

 

[Dan From Canada]

Lipstick on a pig and it's still a pig underneath.

 

[iReality85]

I feel like this is a missed opportunity to play up the multiple pronunciations of ‘X’ as a stand-alone letter.

I get that “ex” sounds edgy but it can also be pronounced “cross” depending on how it’s used. Like they could call it XChat, e.g. “cross chat” and I think that sounds better than “ex’ing” or making “ex’s” haha.

 

[sfpbth7]

facebook to Mettttta now this to X
Its clear when you are become ashamed of your original name and what it stands for...you try to change it

But Facebook did not change to meta, only Zuckerberg’s company

 

[applesed]

Not all that comparable. Facebook is still Facebook. Meta is just branding for the business entity behind services such as Facebook, Instagram, WhatsApp, Threads etc., just like Google didn't rebrand itself to Alphabet. And Logitech didn't rebrand itself to Logi. These brands are just business shenanigans that separate each service and their reputable brands into separate entities. Meta is the mothership behind Facebook, Instagram etc. Alphabet is the mothership behind Google Search, YouTube, Gmail etc. Logi is the mothership behind Logitech, Blue Audio etc.

In the case of Twitter, X isn't supposed to be branding for the company behind Twitter. Twitter as the service is being rebranded into X. For this to be comparable, Meta would have to re-brand services like Facebook, Instagram etc into Meta. Alphabet would have to re-brand services like Google Search, YouTube etc., into Alphabet. That is not the case.

At this point, what was the point of purchasing Twitter? If you will remove all brand recognition, fire most of the staff, remove all third-party API's and everything. Wouldn't it be smarter to start with X as a separate thing? The only thing left of value from Twitter is the dwindling userbase. Unless the plan were to remove Twitter as a competitor, if Elon had started X as it's own thing, he would have to compete with Twitter. By purchasing Twitter, running into the ground, and then re-branding it all to X, he is pretty much starting his own thing, with the biggest competitor in the space no longer existing.

The user base yes but more importantly, the platform. Also by your suggestion he would need to compete with Twitter platform. In business it’s beat ‘em or buy ‘em. And he wants it to be more. I think he can do it, if there’s anyone that can do it. But is sketch for someone with the ability to easily manipulate markets to own a vast communications platform. Throw into the mix we won’t be able to tell when AI Musk replaced the Elon one.

 

[applesed]

I feel like this is a missed opportunity to play up the multiple pronunciations of ‘X’ as a stand-alone letter.

I get that “ex” sounds edgy but it can also be pronounced “cross” depending on how it’s used. Like they could call it XChat, e.g. “cross chat” and I think that sounds better than “ex’ing” or making “ex’s” haha.

X-ibit is breaking out his f*** Napster shirt, X-ing it out and writing Twitter, as we x-post about this.

Since XOXO means hugs and kisses, isn’t this just called Hug?

 

[DaveMcM76]

Interesting how currently x.com redirects to twitter.com rather than the other way round given that the implication of the rebrand is that x.com is now the ”proper” url for the service. I guess doing that would likely break a load of stuff and he doesn’t have the devs to fix it currently.

 

[tdar]

At this point who even cares? Have you ever seen someone destroy a well known company more or any faster! This company was an internet sensation and in just a few months Elon has totally destroyed it. Bye bye Twitter. You were great and then Elon showed up.

 

[juliettet]

Utterly ridiculous, it’s like rebranding Tesla into Y.

Elon seeing your comment 🤔 💡
Then again, it’s like a sports manager letting go of the previous gm’s draft choice. I get it, it makes it his own

 

[decimortis]

Based on the direction Twitter's gone toward "free speech" since Musk took over, that X should be black, in the middle of a white circle, set on a red background.

 

[Xavier]

The downwards spiral of twitter was faster than anticipated.

 

[mdriftmeyer]

The man literally ripped off X-Windows logo, which is already trademarked.

 

[Kottu]

"Tweets", "Tweeted" what are we gonna do with these words now? X-post?

 

[Populus]

Wait. Did I suddenly woke up on April fools’?

 

[laptech]

The amount of companies that will have to change the logo on their marketing material without any notice is typical Musk short term temper. I hope a lot of companies will simply decide to drop it all together while they are at it

That is a very good point which I think has been missed. How many companies, governments, local councils, charities, politicians and so on around the world use twitter as an official form of communication? because any reference to the company on letter heads, documents, policies, procedures and websites will now have to be change at possibly huge expense to all those affected.

 

[JamesMay82]

I went out yesterday with my family and we left our phones at home! no social media, reading breaking news for a full 12 hours!

We all felt fantastic and relaxed at the end of the day!

I like Elon but I can't help but think this could end up ruining Twitter but based on yesterdays experience I don't think its a bad thing!

 

[Rogifan]

So are they getting rid of the name Twitter and replacing it with X? Or just replacing the blue birdie with an X logo? All the handles still reference Twitter.

 

[contacos]

So are they getting rid of the name Twitter and replacing it with X? Or just replacing the blue birdie with an X logo? All the handles still reference Twitter.

View attachment 2236471

Musk is probably not even aware these exist

 

[v0lume4]

I’m a big Musk fan myself, but this is totally bizarre. Brand recognition is so important. To throw 17 years of brand recognition down the gutter for… what??

 

[Rogifan]

Unless of course, app update gets rejected, which may happen. (Phil Schiller runs the App Store, and he may have a final say ultimately. And based on how he felt when he closed his account with company formally known as Twitter, I think he might order his review team to reject the app)

Reject the app on what basis? Btw, Apple still advertises on Twitter. The two companies whose promoted tweets show up in my feed the most are Appe and On Running.

 

[klky]

Proof that building a brand is a lot harder than building a rocket.

 

[v0lume4]

Meh. No one cares about Twitter or Elon anymore. May as well shut it all down soon.

You realize Twitter has been wildly successful since Musk took over, despite what the internet echo chamber has suggested, right?

Just like the “Netflix is going to go out of business” hysteria when they cracked down on password sharing, when in reality their subscriber counts skyrocketed.

 

[danny1305]

Who cares at this point, right?

This is clearly just a desperate grab for some publicity and some relevance.

Well you are here, and commenting. So you clearly care

 

[ninethirty]

I can't stand Elon, but I've got to give him credit with making Twitter's slow and painful death as hilarious and entertaining as possible.

 

[KaiFiMacFan]

Well that’s sweet, he named it after his kid.