U.S. Customers Favoring iPhone 6 Over 6 Plus by 3:1 as 91% of Buyers Opt for Latest Models

MacRumors

macrumors bot
Original poster
Apr 12, 2001
49,654
10,975



Following the launch of the iPhone 6 and 6 Plus back in September, a new survey of U.S. customers by Consumer Intelligence Research Partners (CIRP) details the adoption rate of the first thirty days of the devices' lifespan.

The survey data, shared in a research note published today by UBS analyst Steven Milunovich, indicates that 91 percent of iPhone owners bought either an iPhone 6 or 6 Plus in the first four weeks of launch, rising from 86 percent in the first two weeks. Uptake of the new models also compares favorably to last year's iPhone launch, which saw 84 percent of customers in the first thirty days opting for the iPhone 5s and 5c.

Most of the increase in share for the new models since the initial launch period has come from the iPhone 6, which saw an increase of six percentage points to 68 percent, while the iPhone 6 Plus remains at around 23-24 percent of purchases, despite both facing high demand during their initial launch.

The 3:1 ratio favoring the iPhone 6 over 6 Plus has come down slightly from early adoption rate data, but as highlighted by Apple's Greg Joswiak last month, the true balance of customer interest won't be known until production constraints, which more heavily affect the iPhone 6 Plus, are resolved. The balance will also vary significantly by country, with customers in Asian countries tending to prefer larger screens than those in other countries.

The study by CIRP also measured future intentions on purchasing the iPhone 6 and 6 Plus. Of those asked, over 40 percent were planning to buy an iPhone 6 within the next year. Nineteen percent of Samsung users surveyed also plan to switch over to Apple for their next phone purchases, with over half of those intended purchases favoring the iPhone 6 Plus.

While that marks a significant potential share gain for Apple, recent data has so far shown lower than expected shares of Android customers switching over to the iPhone 6. A more realistic picture will, however, come later as the surge of iPhone early adopters wanes.

When the iPhone 6 and 6 Plus launched in September, they sold over ten million units in their launch weekend, including 4 million first-day pre-orders. The iPhone 6 and 6 Plus also outpaced last year's nine million units of the iPhone 5s and 5c shipped in their opening weekend, but that figure is widely viewed as somewhat inflated by ample stocks of iPhone 5c units shipping into inventory channels.

Article Link: U.S. Customers Favoring iPhone 6 Over 6 Plus by 3:1 as 91% of Buyers Opt for Latest Models
 

oghowie

macrumors 6502a
Jul 12, 2008
597
285
I used to think the Plus was huge, but after having the iPhone 6 for about a month, the Plus doesn't even seem that big to me anymore. If it weren't for the fact I put my phone in my front pocket, I'd probably think about getting a Plus.
 

mrfoof82

macrumors 6502a
May 26, 2010
574
13
Lawton, OK
25% of buyers going for the Plus is still significant. That's a win for Apple, as those are customers that may have went elsewhere for a large form-factor phone.
 

benji888

macrumors 68000
Sep 27, 2006
1,788
362
United States
I knew this! I don't think that factor will change much when apple catches up production levels with demand.

...really, oghowie? I have the 6, which is a little too big in the pocket, and can't one-hand it well, not without rearranging my hand so I can't grip it and it feels like I'm going to drop it. I still wish they would have gone with 4.3" instead, could have one-handed that...but, otherwise the iPhone 6 is superb!!

I've not yet understood the appeal to anything bigger than the 6...for a phone, it's a phone for kcuf's sake! I have an iPad Mini for when I want a larger screen.
 

Shlooky

macrumors regular
May 31, 2012
238
115
I don't know why anyone wouldn't want the 6 plus. I guess to each their own.
 

firedept

macrumors 603
Jul 8, 2011
5,783
663
Somewhere!
Not surprised. The added size of the 6 was enough for my needs. The Plus would be way to much. But for those that have gone with the Plus, they do seem very pleased with it.
 

WestonHarvey1

macrumors 68020
Jan 9, 2007
2,458
1,221
This doesn't surprise me. Even discounting the added cost, I don't think nearly as many people want a 2 handed phone as analysts think.
You can adapt to one handed operation. You just sort of learn to toss the phone around in your hand to reach things.

"Reachability" isn't very useful - I find it nearly impossible to reach anything on the left edge with my thumb. So you just kind of toss it to the part of the screen you want to interact with.

But one-handed typing is pretty hard.
 

KdParker

macrumors 601
Oct 1, 2010
4,793
998
Everywhere
Still think the wait times for the iPhone 6+ vs the iPhone 6 plays a huge part in differences in the numbers. Why wait 3 - 4 weeks for the plus when you can have the iPhone 6 immediately?

Overtime they should even up once the supply of iPhone 6+ increases.
 

doelcm82

macrumors 68040
Feb 11, 2012
3,566
2,523
Florida, USA
I used to think the Plus was huge, but after having the iPhone 6 for about a month, the Plus doesn't even seem that big to me anymore. If it weren't for the fact I put my phone in my front pocket, I'd probably think about getting a Plus.
I have no regrets for going with the 6+. Before I got it, I went into various stores and held similar-sized phones from other manufacturers. By the time mine arrived, it already felt natural in my hand.
 

EgbertAttrick

macrumors regular
Feb 25, 2008
220
50
Still think the wait times for the iPhone 6+ vs the iPhone 6 plays a huge part in differences in the numbers. Why wait 3 - 4 weeks for the plus when you can have the iPhone 6 immediately?

Overtime they should even up once the supply of iPhone 6+ increases.
Where is this magical place that I can get my iPhone 6 immediately?
 

Traverse

macrumors 604
Mar 11, 2013
6,917
3,225
Here
Ugh, so many conflicting reports! I thought a month ago there was an article saying that the 6 Plus demand was outstripping the 6.

Plus (pun intended), you can't get a 6 Plus anywhere and many people are impatient and will just go for the 6 I think. I opted for the regular 6 because it's the perfect size for me. I love it!
 

jdechko

macrumors 601
Jul 1, 2004
4,127
242
Interesting to note. I really do wonder how (if) that will change this holiday season and once the supply is really unconstrained. On that note, I'm wondering how the supply is actually doing. I got my 6 a few weeks ago, just walking in to the local AT&T store, but the stock on hand was limited (ended up buying a 128GB instead of 64GB). Has anyone been able to tell if the carriers are getting better stock?
 

sarge

macrumors 6502a
Jul 20, 2003
593
130
Brooklyn
Unfortunately even the 6 is a two handed phone. The annoying double touch home button to half the display is a workaround. After a few months with the phone I am all but certain that I prefer the size of the 5. I do like the rounded edges although it is harder to hold onto, but this is probably because of the additional size. I have owned iterations of the phone and to this day I still prefer the feel of the edge version. If Apple continue to improve the innards of the smaller form factor I'm pretty sure I'm headed back that way.
 

doelcm82

macrumors 68040
Feb 11, 2012
3,566
2,523
Florida, USA
Still think the wait times for the iPhone 6+ vs the iPhone 6 plays a huge part in differences in the numbers. Why wait 3 - 4 weeks for the plus when you can have the iPhone 6 immediately?

Overtime they should even up once the supply of iPhone 6+ increases.
The 6+ is $100 more than the 6, so I doubt they'll be totally even. I got used to the larger screen, and now I don't think I'd go back to smaller, but others will either prefer the smaller screen or not think the larger screen makes it worth the price difference.

Once both phones are equally available, we'll see how the numbers end up. Probably closer than 3:1.
 

leenak

macrumors 68020
Mar 10, 2011
2,416
52
25% of buyers going for the Plus is still significant. That's a win for Apple, as those are customers that may have went elsewhere for a large form-factor phone.
Or people ditching their iPad minis for the plus which means people consolidating devices which is good for those that do but may not be great for iPad sales.
 

sarge

macrumors 6502a
Jul 20, 2003
593
130
Brooklyn
Unfortunately (for me) even the 6 is a two handed phone. The annoying double touch home button to half the display is a workaround. After a few months with the phone I am all but certain that I prefer the size of the 5. I do like the rounded edges although it is harder to hold onto, but this is probably because of the additional size. I have owned iterations of the phone and to this day I still prefer the feel of the edge version. If Apple continue to improve the innards of the smaller form factor I'm pretty sure I'm headed back that way.
 

GoCubsGo

macrumors Nehalem
Feb 19, 2005
35,741
147
Ugh, so many conflicting reports! I thought a month ago there was an article saying that the 6 Plus demand was outstripping the 6.

Plus (pun intended), you can't get a 6 Plus anywhere and many people are impatient and will just go for the 6 I think. I opted for the regular 6 because it's the perfect size for me. I love it!
Exactly my thought. First, tomorrow the 6+ will be favored and 6+ owners will rejoice. There is that issue with people who are still waiting for the 6+ though because demand was so high. While I am not sure how many 6 and 6+ phones were made prior to launch, it would seem as though the demand for a 6+ is high when people are still running around looking for one.

I love my 6, mostly. It is still slightly too big for my jeans and I hate that I have to take it out when I sit down, but I love using it.
 

scoobydoo99

Cancelled
Mar 11, 2003
1,007
352
This doesn't surprise me. Even discounting the added cost, I don't think nearly as many people want a 2 handed phone as analysts think.
The iPhone 6 IS a two-handed phone. Soooooo inconvenient compared to my 4. Wish Apple didn't force us into this phablet world.
 

nutmac

macrumors 601
Mar 30, 2004
4,703
3,152
I suspect that final ratio will be around 60% for iPhone 6 and 40% for iPhone 6 Plus.

Before anyone goes on a rampage attack against why one would get one over the other, I think it's clear that if you have the means to carry it, 6 Plus isn't that unwieldy, and having a big screen and longer battery can be very nice.

Imagine if Apple made only 13-inch and 17-inch MacBook Pro. 17" would've been a lot more popular (instead of commanding less than 10% of the overall MacBook Pro marketshare before being discontinued altogether).
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.