Because gay people don't choose their sexuality, and no one should be discriminated against because of something they have no control over.
But they
can choose and have full control of what activities they do or do not engage in, regardless of "natural-born" inclinations.
This is quite different from say, race-based discrimination.
So then the question becomes: "Is it ever okay to discriminate?"
While I disagree with the concept of homosexual
behavior as being an acceptable practice, I also believe that an individual can choose to live the way he sees fit. This however, also means that the individual
accepts the consequences of their decisions.
As such, we are divided and will continue to be divided as a nation. Because some in our society see the behavior as deviance and deserving of rejection, while others see it as harmless, consensual, and thus non-impactful.
The two sides will
never agree, because there is no middle ground in this issue. One side has to
cede the rules of the society we live in to the other. Two cultures effectively "warring" for the same country.
But I concede that this is
true democracy: "the people rule". If the majority finds homosexual behavior is acceptable, then that's that, and it seems like the media and apparently a lot of the nation has already made it's mind about its acceptability. It's pumped into our brain 24/7 by all media. Morality is subjective, after all.
As a company, Apple is taking sides in this issue. I feel that as an entity, they should remain neutral and not force the issue either way. They can implement the policies they believe in internally, without alienating those that disagree with them.
But to speak out like they are doing, they are not just saying that discrimination is bad. They're saying "our company believes that homosexual behavior is acceptable". The "Anti-Discrimination" title makes it sound more noble than it is. Every Apple customer and shareholder, even if they disagree, is put in the same position.
I find this to be unnecessary.