I think some of you guys are missing the point. In the age of Snowden, the NSA, privacy violations everywhere.. people are very sensitive about their freedoms.
The move to auto download the music upset so many people not because they didn't want the album, but because it was placed on their personal, private devices without their permission. The iPhone has become very important to many people because it's a major way that we communicate and interact with our world and with each other. It's with us all the time and to do things on it without our permission feels like a violation. If you make us feel like our phones aren't in our control but instead can be forced to perform tasks by signals from a distant corporation, that's scary.
I'm sorry, but even if it's free, you still need to ask.
Dude.. Read the Terms and Conditions you agreed to when you clicked "agree" and decided to use a product/service designed and operated by someone else as a business... If you don't like it, operate your own... It's a money making platform, not an inalienable human right...