Chupa Chupa
macrumors G5
Apple gave everyone a gift by *purchasing* the album. You had your device(s) configured to automatically download purchases. It would take 3 minutes of your life to remove the album. I fail to see what justifies getting upset over this.
It's not really about U2. What was a gift here to you was spam to others. That's the point. Maybe you don't mind spam, I don't know, but most find it annoying at the least. No company should automatically push unrequested anything on anyone's private device. If Apple can promote U2 this way and succeed then they can do it for any two-bit artist, any TV show, any book, any movie. Those all have a monetary value attached to them, but not necessarily valued universally.