IMO, it's not U2 that should apologize... shamelessly promoting themselves as passé artists for money is no sin - it's just lame. And it's not like they gave it away for free either, as they got handsomely paid since Bono "doesn't believe in free music, as music is a sacred covenant" (or some BS like that).
Apple, on the other hand, should seriously apologize. It's Apple who I trusted with my iTunes account, and they abused that trust. It was Apple's decision to pay millions for this lame album, and force it to my account without my consent... I know, I know... not such a big deal; but a big abuse none the less.
Not to mention that little pathetic, ridiculous performance featuring Tim Cook and Bono during the keynote, where they made the "grand announcement"... it almost made me vomit.
But so far, we haven't heard anything from them. I guess they still selectively use their reality distortion field to think they can do no wrong or make fools out of themselves.
Cheers!