U2's 'Songs of Innocence' Downloaded 2 Million Times After Promotion

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 12, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Earlier this week at its media event, Apple announced that it would be partnering with rock group U2 to offer its new "Songs of Innocence" album to 500 million iTunes customers for free. However, the deal upset some users who did not want the album added to their accounts or automatically downloaded in some instances. Now, Re/code reports that the album has been downloaded over 2 million times by users just three days after being made available.

    The move was part of an estimated $100 million deal between U2, Apple, and Universal Music Group, as reported by Billboard Magazine this morning. U2 manager Guy Oseary said in an interview with the magazine that the deal between the band and Apple was a "long-term relationship" while shooting down criticism that the deal was disruptive to the of rest music industry.

    The deal has also been very beneficial for U2's back-catalog on iTunes, as 17 of their prior albums are currently on the iTunes Top 100. U2's "Songs of Innocence" will be available to download for iTunes customers until the middle of October.

    Article Link: U2's 'Songs of Innocence' Downloaded 2 Million Times After Promotion
  2. penajmz macrumors 68040


    Sep 11, 2008
    New York City
  3. farewelwilliams macrumors 68000

    Jun 18, 2014
  4. Dekema2 macrumors 6502a


    Jul 27, 2012
    WNY or Utica
    I don't know if it's just me, but I had to physically download each song instead of being able to just download the album.
  5. na1577 macrumors 6502a

    Jan 20, 2008
    I wonder what percentage of those were iTunes automatic downloads.
  6. bp1000, Sep 12, 2014
    Last edited: Sep 12, 2014

    bp1000 macrumors 65816

    Jul 7, 2011
    2 million seems low, 0.5% of all subscribers

    british press are enjoying slating apple for this

    They should have just promoted it on iTunes store and sent some emails or push notifications. Not sneaked it in to peoples "purchases" or iCloud download music.
  7. keterboy Guest


    Jan 22, 2014
    Earth's Core
    Yea that would be easy since it downloaded automatically... :confused:
  8. Vanilla Face macrumors 6502

    Aug 11, 2013
    That's because Apple added it to people's purchased items and many people have auto-download turned on.
  9. Internaut macrumors 6502a

  10. JAT macrumors 603

    Dec 31, 2001
    Mpls, MN
    Probably just you. I've never physically downloaded anything.
  11. X-X macrumors 6502

    Aug 22, 2014
    Oh yes there is. Just don't force unwanted promotional material on them.

  12. BaldiMac macrumors 604


    Jan 24, 2008
    Did it download automatically or is that an assumption? It didn't for me, and I have auto-download turned on.

    Hard to imagine that less than 2 million out of 600+ million iTunes accounts have auto-download turned on.
  13. Dekema2 macrumors 6502a


    Jul 27, 2012
    WNY or Utica
    I probably misspoke haha, I meant I tapped each song. Physically downloading? Packet capturing? I don't know about any of that. Maybe I'll switch my major to Computer Engineering (I actually want to)!
  14. milo macrumors 604

    Sep 23, 2003
    Didn't show up for me, not even by the next day. I had to go to the store then into the purchases tab to finally be able to click and download. And even after it was on one of my macs, it still didn't appear on another that was (supposedly) synced with iTunes match. Even in the iTunes store the album showed up but showed as "purchased" with no way to download there.

    Nice to get a free album, but it sure didn't give a good impression of Apple's ability to roll out something like this seamlessly. Definitely not "it will just appear in your iTunes library!" as they claimed in their hype.
  15. HvLee, Sep 12, 2014
    Last edited: Sep 12, 2014

    HvLee macrumors member


    Aug 6, 2014
    The Netherlands
    I downloaded a copy out of curiosity, but I agree they should not stuff it in your 'purchased' list. Rather send me a mail or iMessage with the download link if I want it.

    Still; nice gesture, free album :)

    (Add; 2 million in 4 days does not sound that bad to me ;))
  16. milo macrumors 604

    Sep 23, 2003
    Well, having over a hundred megs of content you don't necessarily want download automatically could be an issue for people, particularly those with limited data plans. For a special case like this they probably should have figured out a way to have it be an exception to the automatic download and just make it visible as available for download.
  17. Rainbow Evil macrumors member

    May 13, 2014
    There should be a 'download from iCloud' symbol right at the top of the page on the album view, above the first track, which will download the whole album.
  18. Carmenia83 macrumors 6502

    Feb 25, 2012
    $100m deal / 2m downloads = $50 per album. Thats even more expensive than iTunes! LOL
  19. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
    I know it was free, so take this with a grain of salt, but Taylor Swift's Red album sold 1.21 million copies in the first week, which was the most since Eminem's 2002 album "The Eminem Show." The U2 album has only been out for 3 days.
  20. Drumjim85 macrumors 68030


    Oct 7, 2007
    DFW, TX
    I haven't been able to download it. It says "Purchased" but there's no download button or anything. And it's not in my iTunes list.
  21. BillyBobBongo macrumors 68020


    Jun 21, 2007
    On The Interweb Thingy!
    Not sure what all the negative press about this is about. Sure it's in your purchased tab, but come October 13th it'll no doubt remove itself if you haven't chosen to download it already.

    Fuss over nothing!

    I chose to download the album as I'm partial to a bit of U2. If you haven't downloaded it yet, panic not...you're not missing out.
  22. Nunyabinez macrumors 68000


    Apr 27, 2010
    Provo, UT
    I agree, the whining is pretty lame. If your biggest problems are someone gave you something for free that you didn't want and so you had to "click your mouse" (oh the humanity) to remove it, you must have a pretty spectacular life.
  23. SonicSoundVW macrumors regular

    Jul 22, 2014
    Michigan, USA
    i had auto download turned on, i even had it check for downloads and i still had to manually download the album.
  24. coolfactor macrumors 68040

    Jul 29, 2002
    Vancouver, BC CANADA
    Doesn't really matter, does it? U2 doesn't get any more or less money for the deal. Less just means that Apple has less bandwidth to pay for. But I agree that it's probably not worth boasting about when looking at the ratio of downloads to active accounts.


    But then people would complain that Apple is spamming them via email and/or iMessage. Or complain that they didn't get the link at all. Just's no pleasing everybody.
  25. brinary001 macrumors 6502a


    Sep 4, 2012
    Midwest, USA
    It's a phenomenal album. I highly encourage anyone who considers themself a music lover to listen to this record. It's free and entirely in the cloud, so what do you have to lose?

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