- Apr 12, 2001
Earlier this week at its media event, Apple announced that it would be partnering with rock group U2 to offer its new "Songs of Innocence" album to 500 million iTunes customers for free. However, the deal upset some users who did not want the album added to their accounts or automatically downloaded in some instances. Now, Re/code reports that the album has been downloaded over 2 million times by users just three days after being made available.
The deal has also been very beneficial for U2's back-catalog on iTunes, as 17 of their prior albums are currently on the iTunes Top 100. U2's "Songs of Innocence" will be available to download for iTunes customers until the middle of October.
Article Link: U2's 'Songs of Innocence' Downloaded 2 Million Times After Promotion