I'm baffled why so many people are so surprised how bad the reservation system is. It was just as bad when the iPad 2 was launched. I tried to reserve one everyday for more then a week with no luck. Even when I managed to get one allocated I got a message at the end that there were no pickup times available. Eventually I gave up. Luckily I was able to reserve one in one of the local Apple stores through a friend of a friend.