and what happens if its got chips/scratches/dead pixels, do i have to return it via UPS or can i just take it into an apple store and get a new one?
If you want a reatail unit ( brand new phone and accessories ) u call apple and they send one out a new one and send ups to pick up the old.
If you dont mind a service unit which may or may not be refurbished then u can do genius bar.
Hopefully u get perfect one out the box