I know it’s because Apple knows that people who want a launch-day phone will order it no matter what. But it really does bother me that they can’t just throw a couple of dummy models into even some stores before the pre-orders go live so that you get an opportunity to have a look at them. I suppose their argument would be that they’re all coming to the store on lunch day and then you may just have to wait a short period of time until you can get a phone when they’re back in stock. But I mean it would be nice to be able to go in and even see the colour options, even if they don’t have the actual phones. Even if they had a back plate with the colours on the materials that they are going to use that year, it would be nice just so you get a rough idea because it is quite difficult to see from a video on YouTube or random pictures that people have taken to judge for yourself, never mind the advertising pictures that Apple use; the colours never look the same as what’s on the website to what it is in real life.